1
THE NEW SYNTHESIO
A STEP-BY-STEP GUIDE TO OUR NEW FEATURES
LISTENING AND ENGAGEMENT. ONE PLATFORM
THE VERBATIM TAB HAS A...
THE WORD CLOUD SHOWS THE MOST
FREQUENTLY USED WORDS WITHIN THE
DATA. . IT NOW ALSO SUPPORTS
NON-LATIN CHARACTERS, FOR EXAM...
EACH VERBATIM BOX DISPLAYS VARIOUS
METRICS ABOUT THE SOURCE AND NATURE
OF THE COMMENT OR POST, INCLUDING
THE SOURCE TYPE, ...
USER PROFILE VIEW
SEARCH PROFILE VIEW
UNDER THE VERBATIM TAB, YOU CAN NOW
ENGAGE DIRECTLY WITH YOUR AUDIENCE.
VIEW REAL-TIME
CONVERSATIONS.
ENGAGE WITH SPECIFIC...
USERS WITH DATA MANAGEMENT PRIVILEGES WILL ALSO SEE A NEW TAG MANAGEMENT
INTERFACE. THIS USES MOUSE CONTROLS, AUTO-COMPLET...
2FLASHDASH. AD HOC INSIGHTS &
ANALYSIS. INSTANT MINI DASHBOARDS.
AD HOC SEARCH AND ANALYSIS
PROVIDES INSTANT INSIGHTS AND
...
YOU CAN SELECT A SPECIFIC DATE RANGE BY EITHER SELECTING
FROM THE PERIOD DROP-DOWN BOX OR CREATING A CUSTOM
DATE RANGE BY ...
ONCE THE SELECTION PROCESS IS COMPLETE,
CLICKING ‘SEARCH’ WILL PRODUCE AN INSTANT
VIEW OF INSIGHTS WITHIN 3 SEPARATE TABS:...
UNDER THE VERBATIM TAB, YOU CAN FILTER
USING THE RIGHT-HAND NAVIGATION BAR
TO DRILL-DOWN TO A SPECIFIC DATASET -
FOR INSTA...
3
REPORT BUILDER. REAL-TIME,
ONE CLICK REPORTING
CREATE TOP QUALITY REPORTS IN A FRACTION
OF THE TIME. USE REPORT BUILDER ...
ONCE ADD NEW REPORT IS CLICKED, A
NOTIFICATION STATING “GENERATING
REPORT - PLEASE WAIT…” WILL
APPEAR. AFTER THE GENERATIO...
CLONE SLIDES
CROP VISUALS
EDIT ELEMENTS
WITHIN THE REPORT BUILDER YOU CAN:
VERBATIM CAN BE IMPORTED
DIRECTLY FROM YOUR DASHBOARD
AND ADDED INTO A SLIDE.
ONCE SAVED, ALL REPORTS CAN BE
EDITED AND CL...
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Presentation:The New Synthesio

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Presentation:The New Synthesio

  1. 1. 1 THE NEW SYNTHESIO A STEP-BY-STEP GUIDE TO OUR NEW FEATURES LISTENING AND ENGAGEMENT. ONE PLATFORM THE VERBATIM TAB HAS ALWAYS BEEN THE “ENGINE ROOM” OF THE SYNTHESIO DASHBOARD. NOW IT’S EVEN MORE POWERFUL. VIEW REAL-TIME CONVERSATIONS ON ALL ONLINE CHANNELS, AND ENGAGE DIRECTLY WITH SPECIFIC USERS ON FACEBOOK AND TWITTER, ALL FROM WITHIN ONE DASHBOARD. DISCOVER NEW WAYS TO DIVE INTO AND SHARE YOUR DATA. YOU CAN NOW CLICK ON ANY VERTEX IN THE TIMELINE TO FIND ALL VERBATIM FOR THAT PARTICULAR DAY AND TO SEE THE HOURLY EVOLUTION OF THE VERBATIM. CLICKING ON AN HOURLY VERTEX WILL TAKE YOU TO A CHART SHOWING THE MINUTE-BY-MINUTE EVOLUTION OF THE VERBATIM FOR THAT HOUR. VERBATIM TAB UNDERSTANDING THE NEW VERBATIM TAB 1 LISTENING & ENGAGEMENT. ONE PLATFORM. 2 FLASHDASH. ADHOC INSIGHTS & ANALYSIS. INSTANT MINI DASHBOARDS. 3 REPORT BUILDER. INSTANT REPORTS. REAL-TIME DATA. NEW HOUR-BY-HOUR AND MINUTE-BY-MINUTE VIEWS
  2. 2. THE WORD CLOUD SHOWS THE MOST FREQUENTLY USED WORDS WITHIN THE DATA. . IT NOW ALSO SUPPORTS NON-LATIN CHARACTERS, FOR EXAMPLE, RUSSIAN, CHINESE, JAPANESE, AND ARABIC. HOVER YOUR CURSOR OVER A WORD TO HIGHLIGHT THE OTHER WORDS THAT ARE USED IN CLOSE PROXIMITY WITHIN THE VERBATIM. CLICK ON A WORD, AND YOU WILL BE TAKEN TO THE SUBSET OF THE VERBATIM CONTAINING THAT WORD. NOW AS YOU SCROLL THROUGH THE VERBATIM (THE PAGE IS ENABLED WITH INFINITE SCROLL) YOU CAN CLICK ON THE VERBATIM EXAMPLES MOST RELEVANT TO YOUR PROJECT. YOU WILL THEN HAVE THE OPTION TO EMAIL AND/OR DOWNLOAD TO EXCEL THE VERBATIM THAT HAS CAUGHT YOUR EYE. YOU CAN ALSO CHANGE THE PERIOD OF ANALYSIS BY USING THE CALENDAR OPTION, INCLUDING THE NEW ABILITY TO SEARCH FOR VERBATIM BY THE HOUR. WORD CLOUD NOW SUPPORTS NON-LATIN CHARACTERS SELECTING AND SHARING VERBATIM
  3. 3. EACH VERBATIM BOX DISPLAYS VARIOUS METRICS ABOUT THE SOURCE AND NATURE OF THE COMMENT OR POST, INCLUDING THE SOURCE TYPE, LOCATION, SENTIMENT, INFLUENCE, SOURCE AND/OR USER. CLICK ON THE NEW ‘SOURCE PROFILE’ LINK FOR NEWS ARTICLES, BLOGS, FORUMS ETC. TO GET AN OVERVIEW OF KEY INFLUENCE METRICS FOR THE SITE IN WHICH THE VERBATIM APPEARED. CLICKING ON THE NEW ‘USER PROFILE’ LINK FOR MICRO-BLOGGING VERBATIM PROVIDES YOU WITH SIMILAR INFLUENCE RELATED DATA FOR THE AUTHOR OF THE VERBATIM. FILTER COMMENTS BY SOURCE NEW SOURCE AND USER METRICS
  4. 4. USER PROFILE VIEW SEARCH PROFILE VIEW
  5. 5. UNDER THE VERBATIM TAB, YOU CAN NOW ENGAGE DIRECTLY WITH YOUR AUDIENCE. VIEW REAL-TIME CONVERSATIONS. ENGAGE WITH SPECIFIC USERS... ...AND, REPLY DIRECTLY TO SPECIFIC MENTIONS AND COMMENTS.
  6. 6. USERS WITH DATA MANAGEMENT PRIVILEGES WILL ALSO SEE A NEW TAG MANAGEMENT INTERFACE. THIS USES MOUSE CONTROLS, AUTO-COMPLETION AND COPY/PASTE TO HELP YOU QUICKLY AND EFFICIENTLY CLEAN YOUR DATA AND CODE IT MANUALLY FOR SENTIMENT AND TOPIC CLASSIFICATION. YOU HAVE THE ABILITY TO VIEW THE FULL CONTENT OF EACH VERBATIM BY CLICKING ON "VIEW MORE”. VIEW A DROP-DOWN VISUALIZATION OF CONVERSATIONS BY CLICKING ON "SHOW CONVERSATION". NEW DATA MANAGEMENT INTERFACE (FOR USERS WITH CODING PRIVILEGES)
  7. 7. 2FLASHDASH. AD HOC INSIGHTS & ANALYSIS. INSTANT MINI DASHBOARDS. AD HOC SEARCH AND ANALYSIS PROVIDES INSTANT INSIGHTS AND MINI DASHBOARDS. WITHIN FLASHDASH, YOU CAN UNDERTAKE POWERFUL SEARCHES USING A SINGLE QUERY. THE QUERY CAN BE AS SIMPLE AS ONE KEYWORD, SUCH AS 'HOTEL', OR IT CAN USE FULL BOOLEAN OPERATORS, SUCH AS 'HOTEL AND (PARKING OR LOCATION)'. VERBATIM CAN NOW BE SELECTED BOTH INDIVIDUALLY (ONE-BY-ONE) OR GLOBALLY ("SELECT ALL" LINK) ANY SELECTION OF VERBATIM DISPLAYS A DROP-DOWN BOX WHICH ALLOWS THE FOLLOWING: BULK ACTION SEND BY EMAIL EXPORT TO EXCEL UNDERSTANDING FLASHDASH
  8. 8. YOU CAN SELECT A SPECIFIC DATE RANGE BY EITHER SELECTING FROM THE PERIOD DROP-DOWN BOX OR CREATING A CUSTOM DATE RANGE BY SELECTING DAYS ON THE CALENDAR. UNDER ADVANCED FILTERS, YOU CAN SPECIFY OTHER PARAMETERS - FOR INSTANCE, UNITED KINGDOM, ENGLISH AND "MICRO-BLOGGING” ONLY.
  9. 9. ONCE THE SELECTION PROCESS IS COMPLETE, CLICKING ‘SEARCH’ WILL PRODUCE AN INSTANT VIEW OF INSIGHTS WITHIN 3 SEPARATE TABS: VERBATIM ANALYSIS TOP INFLUENCERS
  10. 10. UNDER THE VERBATIM TAB, YOU CAN FILTER USING THE RIGHT-HAND NAVIGATION BAR TO DRILL-DOWN TO A SPECIFIC DATASET - FOR INSTANCE, THE MEDIA TYPE, SENTIMENT OR OTHER OPTIONS AVAILABLE TO FILTER. BY CLICKING ON THE # IN THE VERBATIM COLUMN ASSOCIATED WITH A GIVEN USER, YOU CAN DRILL-DOWN TO THAT USERS’ CONVERSATIONAL HISTORY FOR IN-DEPTH INSIGHTS. MEDIA TYPE SOCIAL VS. MAINSTREAM MEDIA OVERALL SENTIMENT UNDER THE ANALYSIS TAB YOU CAN VIEW INSIGHTS BY: UNDER THE INFLUENCER TAB YOU CAN VIEW YOUR TOP INFLUENCERS BY SOURCE TYPE: TWITTER FACEBOOK FORUM BLOGS MAINSTREAM
  11. 11. 3 REPORT BUILDER. REAL-TIME, ONE CLICK REPORTING CREATE TOP QUALITY REPORTS IN A FRACTION OF THE TIME. USE REPORT BUILDER TO GET INSTANT REPORTS WITH REAL-TIME DATA. BY CLICKING ON REPORTS NEXT TO THE APPROPRIATE DASHBOARD YOU’RE NAVIGATED TO YOUR LIST OF REPORTS - IF PREVIOUS REPORTS ARE AVAILABLE; OR THE BEGINNING OF THE REPORT CREATION PROCESS BY CLICKING ADD NEW REPORT. WITHIN REPORT BUILDER, YOU CAN CREATE, CLONE AND EXPORT REAL-TIME DATA FROM A DASHBOARD INTO A PPT REPORT.
  12. 12. ONCE ADD NEW REPORT IS CLICKED, A NOTIFICATION STATING “GENERATING REPORT - PLEASE WAIT…” WILL APPEAR. AFTER THE GENERATION PROCESS IS COMPLETE, YOU CAN SELECT THE APPROPRIATE PERIOD. CUSTOMIZE THE DATE RANGE. CHOOSE THE APPROPRIATE COUNTRY AND UPDATE TO PROCESS.
  13. 13. CLONE SLIDES CROP VISUALS EDIT ELEMENTS WITHIN THE REPORT BUILDER YOU CAN:
  14. 14. VERBATIM CAN BE IMPORTED DIRECTLY FROM YOUR DASHBOARD AND ADDED INTO A SLIDE. ONCE SAVED, ALL REPORTS CAN BE EDITED AND CLONED FOR RECURRING USAGE UNDER ACTIONS. ‘EXPORT’ AND ‘SAVE’ FOR REUSE AS: PDF PPT (POWERPOINT)

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