CASE STUDY: SCHWEPPES
SCHWEPPES: INCREASING CAMPAIGN
VISIBILITY WITH SOCIAL LISTENING
Schweppes, a leading beverage brand, part of
Orangina-Schweppes group, has been increasingly
garnering buzz on social media
Schweppes wanted to monitor its main digital
campaigns while preventing bad buzz
Their two main objectives: detect crisis / measure
and optimize digital actions
Synthesio implemented a few diﬀerent tools to
help Schweppes achieve their social listening goals:
A Listening Dashboard for Schweppes, alerting the brand on sensitive topics
and identifying main inﬂuencers - bloggers and inﬂuential Twitter users.
Quarterly reports to compare diﬀerent communication campaigns analyzing
the volume of brand buzz, share of voice, sentiment, and sources breakdown.
A Listening Dashboard of all competitors showing how digital campaigns of
Schweppes have been more eﬃcient than their competitors’ campaigns.
Through insights gleaned through social listening, Schweppes was able to optimize the
visibility of their campaign with celebrity endorser, Uma Thurman - resulting in more buzz
than their previous celebrity campaign with Nicole Kidman
Schweppes maximized brand awareness and developed relationships with key inﬂuencers,
by discovering and inviting inﬂuential bloggers to Villa Schweppes during the 2011 Cannes
In 2011, the visibility of Schweppes on social media had grown
65% more than in 2010.
Synthesio is a global social media monitoring company helping brands and agencies listen to,
understand and engage with consumers worldwide. Synthesio helps clients cut through the
social noise, focus on the conversations that matter most to the business, track and measure
online reputation, collaborate and engage in real-time, and manage consumer relationships
in one single, easy-to-use platform.
By delivering social media data of the highest quality within 190+ countries & 50 languages,
clients receive crucial insights into their market’s opinions, wants and needs, to drive real
DRIVING POSITIVE BUSINESS CHANGE, AND BUILDING STRONGER
RELATIONSHIPS WITH CONSUMERS SINCE 2006.