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Redefining Healthcare Consumerism Through KYC 360° and EYC 360°

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hDigitalTx solution offers a distinguished consumer experience across digital marketing, customer service, care delivery and wellness across the lifecycle with its Know Your Customer (KYC) and Engage Your Customer (EYC) solutions.

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Redefining Healthcare Consumerism Through KYC 360° and EYC 360°

  1. 1. The U.S. healthcare industry has traditionally focused on improving the access and affordability of care. They operated in a predominantly employer or government- sponsored B2B model. However, the focus is now shifting from operational efficiency and affordability of care to offering an overall digital experience in healthcare and wellness. As consumers demand personalized services, healthcare is moving from its predominant one-size-fits-all approach to a more consumer-centric tailor-made approach. Redefining Healthcare Consumerism Through KYC 360° and EYC 360° ᵒ A successful digital enterprise strategy will enable Payers and Providers to: • Understand and engage with their consumers better • Deliver a seamlessly integrated care model built around the primary care provider (PCP) • Push the wellness agenda across the ecosystem Syntel’s Solution Syntel’s hDigitalTx solution enables you to seamlessly transform into a digital enterprise. Its unique framework for health insurers and pharmacy benefit managers (PBM) provides a comprehensive solution to convert the healthcare consumerism challenge into an opportunity. It enables Payers and PBMs to leverage existing assets to implement the solution and provide: • Supporting tools for comprehensive decision-making • Insights into customer behavior • Effective sales and marketing strategy • Enhanced healthcare hDigitalTx solution offers a distinguished consumer experience across digital marketing, customer service, care delivery and wellness across the lifecycle with its Know Your Customer (KYC) and Engage Your Customer (EYC) solutions. SYNTEL DIFFERENTIATORS • Internet of Things Platform • Digital Platform for Internet of things • Ability to build clinical rules • Can be leveraged for remote monitoring of patients • Integrated Reference Architecture • Accelerates Portal Digital Transformation • Re-usable Architectural Components • ConText • Content and Text Analyzer • Leveraged for Sentiment Analytics • Analysis Studio • Business Insights Engine • Modeling Tool for Business Users • Social Media Integration Framework • Social Content Aggregation • Social Persona Builder • SmartXtract • Business Rules Extraction Tool • Enables Rules Externalization • SmartMobi • Mobile Dashboard framework • Can connect to Oracle BI, Cognos, MicroStrategy KYC 360° • Integrated analysis of consumer information across core, partner, social media and other sources • Source consumer information from plan enrollments, membership, claim and medical history, wellness programs, rewards and incentives, IVR/call center communications, etc. • Seamless end-user experience across omni channels of interaction, linking all aspects of member/patient data Financial (Claims) Self service (Web/Voice) Clinical (EHR) Know your customer KYC 360 Behavioral (Social) Campaigns (Wellness/ Sales) Mobile (Apps/ Devices) Engage your customer EYC 360 EYC 360° • Insights into consumer behavior and their preferences for effective campaign management • Engage better with consumers with a personalized health plan for lower defection rates, better clinical outcomes and reduced cost of care • Deliver a coordinated and differentiated consumer experience across digital marketing, customer service, care delivery and wellness
  2. 2. For more information, visit Syntel online at www.syntelinc.com or call us at US/+1 (248) 619-3503, UK/+44 (0) 207-636-3587 Redefining Healthcare Consumerism Through KYC 360° and EYC 360° © 2014, SYNTEL INC. 062014 Key Components of Syntel’s Solution Solution Highlights Syntel’s BI-DW and Analytics frameworks, methodologies and accelerators improve efficiency, reduce costs, accelerate speed to market and maximize ROI. Business Benefits • Assess healthcare risk of consumer groups and design personalized health plans • Predict financial needs of the consumers to customize healthcare plans and wellness programs • Understand consumer sentiments, preferences and predict customer attrition • Improved consumer experience • Measure marketing effectiveness of completed campaigns and identify cross-sell and up-sell opportunities WHY SYNTEL? • hDigitalTx solutions complement your existing investments in core administration, care management, wellness and network platform • Strategic partnerships with leading cloud, analytics and healthcare providers • A leading global IT and KPO service provider • Established in 1980 (NASDAQ: SYNT) • 30 offices in North America, Europe and Asia • Flexible Global Delivery Model • Dedicated Centers of Excellence to help clients with expert advice and project guidance • hDigitalTx solutions complement your existing investments in core administration, care management, wellness and network platform • Strategic partnerships with leading cloud, analytics and healthcare providers • A leading global IT and KPO service provider • Established in 1980 (NASDAQ: SYNT) • 30 offices in North America, Europe and Asia • Flexible Global Delivery Model • Dedicated Centers of Excellence to help clients with expert advice and project guidance Data Extraction and Integration •Data Integration and Enrichment •Data Cleansing and Consolidation •Consumer Lifecycle Mapping, Business Rules Creation •Data Governance and 360° View of Consumer •Master Data Management •Source Data Quality Feedback •Impact Assessment •Report Rationalization and Enhancements •Messaging Interface •Member Segmentation, Churn Prediction and Management •Sentiment Analysis •Cross Sell/Up Sell and HRA •Security Layer Configuration •360° View Access Policies and Interfaces •Role-based Access Enhancements Data Management Enhancement Consumer Behavior Analytics Security and Access Control Enable B2C strategies through direct-selling marketplaces for Payers. The variety of services include: •Portal Architecture Assessment and Definition • Portal Application Development and Maintenance • Infrastructure Management and Hosting Syntel’s ConText is a business intelligence/data warehousing (BI-DW) tool for text mining and sentimental analysis: •Scan Unstructured Data • Keyword-based Customer Sentiment Analysis Mobile apps is the way ahead for enhanced consumer engagement. Syntel’s mobile services include: •Application Development • Mobile Deployment • Biometric-based Authentication B2C/Direct Retail Selling Social Media Analytics Mobile Application

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