1. Hiring an SEO
Consultant and
Questions to Ask

2. 28.5% of searchers
click the first
organic result on
search results
pages

3. 0%
2%
4%
6%
8%
10%
12%
14%
16%
Second Result Tent Result
However, Click-Through
Rates for the lower
rankings range from 15%
(second result) to 2.5%
(tenth result).

4. As a result, SEO
Consultants are so crucial
to a business’ SEO
rankings!

5. Also, SEO Consulting
Services can improve your
existing SEO strategy for
your website.

6. If you’re looking for a
professional SEO
Consultant, here’s a guide
to hiring one.

7. How can you tell a good
and a bad SEO Consultant
apart?

8. First, hiring an SEO
Consultant isn’t much
different from hiring for
any other position.

9. So during the hiring
process, an SEO Consultant
must prove they have the
right skills for your
business.

10. But, a professional SEO
Consultant has several
characteristics, which you
can find by asking
specific questions.

11. (and some Red Flags)
Questions for
SEO Consultants

12. What results can
you guarantee?

13. Red Flag: If they
guarantee too much.
(Ex. achieving top rankings in a short
timeframe.)

14. What SEO tools
will you be
using?

15. Red Flag:
Doesn’t use SEO
tools of any
kind.

16. Do you use
Google
Analytics?

17. Red Flag:
Doesn’t use Google
Analytics at all.

18. Can you provide
an audit or
marketing plan?

19. Red Flag:
Does not provide
either or both.

20. What are your
strategies for dealing
with On-Page SEO
Factors?

21. Red Flag:
Doesn’t work with
On-Page Factors.

22. What are the
strategies
you’ll use?

23. Red Flag:
Doesn’t state
strategies. Or,
doesn’t indicate that
they’ll use White Hat
SEO Strategies.

24. Will you provide
regular or
monthly reports?

25. Red Flag:
Doesn’t provide
monthly reports.

26. What information
do you need
about our
business?

27. Red Flag:
Not asking about the
business, the industry,
or even your
competition.

28. How will you
deal with SEO?
How often will
you maintain the
site?

29. Red Flag:
Promises one-time fixes
and no maintenance.

30. Although SEO Consultants are
helpful, there’s no need to worry
about hiring one if you don’t have
the budget.

31. Extra questions to Ask When
Hiring an SEO Consultant:
• How will you rank or drive leads using SEO?
• What’s your reporting process?
• Can you provide testimonials from past clients?
• Why should I hire you?

32. If you don’t ask these questions,
you might hire the wrong person for
the job.

33. Hire a trustworthy SEO
Consultant, and you’ll get
excellent results at a
reasonable price!

34. So, ask the right questions
when Hiring An SEO Consultant!