Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Synodiance > Google Glass, objets connectés et SEO > Optiday > 28/11/2014

2,286 views

Published on

Découvrez avec nous comment Google fait évoluer les comportement de recherche avec les objets connectées (Google Glass, montres connectées, smartphones...).

Published in: Internet
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD THE BOOK INTO AVAILABLE FORMAT (New Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download Full doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download PDF EBOOK here { https://urlzs.com/UABbn } ......................................................................................................................... Download EPUB Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... Download doc Ebook here { https://urlzs.com/UABbn } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THE can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THE is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBOOK .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, CookBOOK, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, EBOOK, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THE Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THE the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THE Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Synodiance > Google Glass, objets connectés et SEO > Optiday > 28/11/2014

  1. 1. Google Glass, objets connectés & SEO
  2. 2. Présentation
  3. 3. Sommaire 1/ Les Google Glass 2/ Les objets connectés 3/ Et le SEO
  4. 4. Le commencement…
  5. 5. Le commencement…
  6. 6. Le commencement…
  7. 7. Le commencement…
  8. 8. Le commencement…
  9. 9. Le commencement…
  10. 10. Le commencement…
  11. 11. Le commencement…
  12. 12. Le commencement…
  13. 13. Le commencement…
  14. 14. … L’émulation… Des résultats différents sur pc… Mais identiques sur mobile
  15. 15. … L’émulation… La recherche locale au coeur des préoccupations… Nous sommes bien sur un device : Mobile
  16. 16. … L’émulation… Google a installé Adblock sur les Google Glass ?
  17. 17. … La désillusion ! « Sur Ebay, les Google Glass sont actuellement vendues à moitié prix, faute d’acheteurs intéressés » Les Echos
  18. 18. Ok, les Google Glass c’est peut-être fini ! Mais Google avance !
  19. 19. Google Glass : Pas une fin mais un moyen Ça n’a jamais été un produit grand public
  20. 20. Google Glass : Pas une fin mais un moyen Plus de 500 objets connectés dans votre maison en 2022 (selon l’étude Gardner) Evolution des mentalités
  21. 21. Google Glass : Pas une fin mais un moyen Une démonstration technologique
  22. 22. Les objets connectés
  23. 23. L’intérêt principal des objets connectés Les capteurs ! Source : https://www.qualcomm.com/news/snapdragon/2014/04/24/behind-sixth-sense-smartphones- snapdragon-processor-sensor-engine
  24. 24. Le microphone Sur PC…
  25. 25. Le microphone Sur Smartphone…
  26. 26. Le microphone
  27. 27. Le microphone
  28. 28. La recherche vocale Sur PC, Smartphones, Lunettes, Montres Android Wear Etude Stone Temple Septembre 2014 https://www.stonetemple.com/great-knowledge-box-showdown/
  29. 29. La recherche vocale Sur PC, Smartphones, Lunettes, Montres Android Wear Etude Google octobre 2014 http://googleblog.blogspot.fr/2014/10/omg-mobile-voice-survey-reveals-teens.html
  30. 30. …et par environnement sonore Sur PC, Smartphones, Lunettes, Montres Android Wear Google Granted Patent On Using What You Watch On TV As A Ranking Signa http://www.seobythesea.com/2014/09/google-patent-watch-tv-as-ranking-signal
  31. 31. …et par environnement sonore Sur PC, Smartphones, Lunettes, Montres Android Wear Google Now's new "Listen to TV" Feature https://www.youtube.com/watch?v=04dpHTxqI6U
  32. 32. Recherche visuelle Aujourd’hui…
  33. 33. Recherche visuelle Demain… Source : http://googleresearch.blogspot.fr/2014/09/building-deeper-understanding-of-images.html#uds-search-results
  34. 34. Recherche visuelle Demain… ?
  35. 35. Prise en compte de la localisation Aujourd’hui… Où ai-je garé ma voiture ?
  36. 36. Prise en compte de l’activité Demain… Source : https://www.qualcomm.com/news/snapdragon/2014/04/24/behind-sixth-sense-smartphones-snapdragon-processor- sensor-engine
  37. 37. Des capteurs que l’on retrouve dans les objets connectés !
  38. 38. Source : http://www.businessinsider.com/global-smartwatch-sales-set-to-explode-2014-3
  39. 39. Le mobile La montre est indissociable du mobile… Pour le moment
  40. 40. 25 juin 2014
  41. 41. Source : http://www.nextinpact.com/news/88302-io14-google-detaille-android-l-preview.htm
  42. 42. Google Nexus Player
  43. 43. De la recherche vocale à la sémantique
  44. 44. La sémantique
  45. 45. La sémantique Trouver le mot clé dans le contenu Apporter une réponse à l’internaute
  46. 46. La sémantique Freebase (juillet 2010) Schema.org (juin 2011) Knowledge Graph (2012) Hummingbird (Sept. 2013) Google et la montée du web sémantique
  47. 47. Knowledge graph
  48. 48. 5 décembre 2012 > Lancement du knowledge graph en France Source : http://www.abondance.com/actualites/20140114-13550-le-knowledge-graph-de-google-ferait-baisser-le-trafic-de-wikipedia.html
  49. 49. Qu’en est-il dans les objets connectés ?
  50. 50. When was michael jackson's thriller released ? When was general motors founded ? Yard to KM How tall is beyonce ? La sémantique Quel temps demain ? Analyse de la requête Détection des entités Récupération du contexte
  51. 51. La sémantique Détection des entités Objets textuels qui désignent une chose unique et précise du « monde réel » / Personnes, lieux, dates, valeurs, quantités, distances, entreprises …
  52. 52. Quelles applications SEO ?
  53. 53. La sémantique > S’adapter Moteur de recherche Moteur de réponses
  54. 54. La sémantique > S’adapter Renvoyer vers la meilleure réponse Donner la réponse la plus adaptée
  55. 55. La sémantique > S’adapter Web de documents Web d’entités
  56. 56. La sémantique > S’adapter Demain Mobile / Voice / Conversationnel Thématique Être reconnu comme une réponse Balisage Schema.org / Code ordonné Avant Desktop Mot Clé Répétition « simpliste » Balises Méta
  57. 57. La sémantique > S’adapter Aidez Google à mieux comprendre vos contenus.
  58. 58. La sémantique > S’adapter Rédactionnel Thématique Schema.org Tableaux et Balisage « ordonné »
  59. 59. La sémantique > S’adapter Contenu On-Page Objectif : Créer des contenus dans le champ lexical de vos mots clés cibles Optimisez pour une thématique.
  60. 60. Synonym es Mot clé cible Mots clés associés (hyperony mes…) Co-occurrenc e Phrases usuelles N-grams Proximité / Distance entre KWs Entités Mots clés distinctifs (hyponym es)
  61. 61. Android everywhere
  62. 62. Le mobile n’est plus une option Source : http://googlewebmastercentral.blogspot.fr/2014/11/helping-users-find-mobile-friendly-pages.html
  63. 63. Physical web « Le Web Physique doit être un standard ouvert que tout le monde peut utiliser. Cela ne peut pas être un produit qui est verrouillé par une seule entreprise » Scott Jenson Source : http://www.developpez.com/actu/75982/Google-devoile-le-projet-Physical-Web-pour-relier-les-smartphones-et-les- objets-connectes-sans-utiliser-d-applications-dediees/
  64. 64. A retenir
  65. 65. Take aways Les points à retenir : › 1. L’avenir des Google Glass est incertain › 2. Mais elles ont permis à Google de démystifier les nouveaux usages › 3. Google donne un poids important au mobile dans les modes de recherches › 4. Les applications SEO sont simples : pensez au mobile et la notion de sémantique › 5. Nous n’en sommes qu’au début …
  66. 66. Source : http://www.businessinsider.com/the-internet-of-everything-2014-slide-deck-sai-2014-2?op=1
  67. 67. Le développement des signaux implicites Source : http://www.slideshare.net/DistilledSEO/tom-snthony-will-critchlow-search-love-london-2013
  68. 68. Le développement des signaux implicites
  69. 69. MERCI !

×