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Omnichannel in ecommerce

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This presentation was presented during KielceCom event. It shows how omnichannel can be implemented in e-commerce. Where problems can occure, and how we can deal with it.

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Omnichannel in ecommerce

  1. 1. How to implement OMNICHANNEL in ecommerce?
  2. 2. WHAT IT IS OMNICHANNEL sales model?
  3. 3. SHOULD IT INTERESTS US?
  4. 4. WHY SHOULD IT INTERESTS US? It should! :-D
  5. 5. Will there BE PROBLEMS with implementation? WHY SHOULD IT INTERESTS US? It should! :-D
  6. 6. SHOULD IT INTERESTS US? It should! :-D Will there BE PROBLEMS with implementation?
  7. 7. but you can DEAL with it! SHOULD IT INTERESTS US? It should! :-D Will there BE PROBLEMS with implementation?
  8. 8. once there was MULTICHANNEL
  9. 9. once there was MULTICHANNEL
  10. 10. now there is OMNICHANNEL
  11. 11. WEBROOMING / ROPO
  12. 12. WEBROOMING / ROPO SHOWROOMING / !ROPO
  13. 13. any problem? 1.BIG DATA
  14. 14. any problem? 1.BIG DATA - BIG CHAOS!
  15. 15. any problem? 1.BIG DATA - BIG CHAOS! name, surname, shirt size? likes on Facebook? preffered colour of handbag? frequency of buying? amount of spending? weather conditions? DATA SOURCES?
  16. 16. 1.big data - SYNERISE CRM
  17. 17. 1.big data - SYNERISE CRM
  18. 18. 1.big data - SYNERISE CRM
  19. 19. 1.big data - SYNERISE CRM
  20. 20. 1.big data - SYNERISE CRM
  21. 21. any problem? 2.TOUCH POINTS!
  22. 22. any problem? 2.TOUCH POINTS! which one to choose? for whom? how to prepare them? where? how to plan it?
  23. 23. any problem? 2.TOUCH POINTS! which one to choose? for whom? how to prepare them? where? how to plan it? how BIG should be my marketing team?
  24. 24. 2.touch points - SYNERISE Campaign
  25. 25. 2.touch points - SYNERISE Campaign
  26. 26. 2.touch points - SYNERISE Campaign
  27. 27. 2.touch points - SYNERISE Campaign
  28. 28. any problem? 3.HOW TO TAKE CARE OF EVERYONE?
  29. 29. any problem? how not to IRRITATE CUSTOMER? 3.HOW TO TAKE CARE OF EVERYONE?
  30. 30. any problem? how not to IRRITATE CUSTOMER? what to do? when? where? 3.HOW TO TAKE CARE OF EVERYONE?
  31. 31. 3.what, where, when SYNERISE Automation
  32. 32. any problem? 4.HOW TO MANAGE THAT?
  33. 33. any problem? how to coordinate work of the whole team? how to manage projects? 4.HOW TO MANAGE THAT?
  34. 34. 4.management - SYNERISE Task
  35. 35. any problem? 5.WILL IT BRING SUCCESS?
  36. 36. any problem? can I measure effects of my work? what to look for? how often can it check my data? how to draw conclusions? 5.WILL IT BRING SUCCESS?
  37. 37. 5.monitoring - SYNERISE Insights
  38. 38. 5.monitoring - SYNERISE Insights
  39. 39. 5.monitoring - SYNERISE Insights
  40. 40. 5.monitoring - SYNERISE Insights
  41. 41. OMNICHANNEL - omniproblems OMNI TOOL
  42. 42. OMNICHANNEL - omniproblems OMNI TOOL
  43. 43. www.synerise.com ul. Podole 60/3.30, 30-394 Kraków hello@synerise.com HAVE A QUESTION?

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