4 methods to implement proximity marketing in sales
4 methods to implement
proximity marketing in sales
It is a new method and approach to
marketing, which involves the use of
mobile channels in advertising
content communication to customers.
Through the use of communication
technologies such as Bluetooth, WiFi
or beacons, customers can receive
fixed messages when they are in a
The use of this approach is
associated with numerous benefits.
Besides the obvious opportunity to
increased sales, you can expect the
increase of the rate of purchasing
desire, if they are advertised products
and increase customer awareness of
Thanks to proximity marketing you
are able to generate real-time
statistics about consumers behavior
and their faster processing through
marketing platforms like Synerise.
Now as you already know what proximity
marketing is, we can go to discuss the
most important advice related to the
implementation of this strategy.
If your campaign needs to use
Bluetooth encourage your clients to
turn it on through appropriate (visible,
clear and attractive) information. You
also need to care about the privacy of
your customers. Therefore, any
communication of a commercial
nature should precede the question
of consent for it to be display.
Use the potential of
In your business you can have
access to information from different
sources: CRM systems, web
applications, mobile services, etc. If
you implement a solution based on
proximity marketing, you will also
gain knowledge about clients’ offline
behavior. So you will adjust your offer
to the expectations of customers.
Do not send to
An important element of proximity
marketing strategy is notifications
sending. But you can not overdo it!
Due to the increasing popularity of
beacon, there is a danger of too often
i n f o r m e d b u y e r s a b o u t n e w
promotions. Then clients may
abandon or uninstall the app.
content and context
The strength of this marketing
strategy is that it is carried out based
o n t h e c u r r e n t n e e d s a n d
circumstances of the consumer.
Thanks to that you can carry out
effective campaigns. You should take
care about content - notifications
should be a consequence of the
previous behavior of the buyer.
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