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3 trends in mobile marketing

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How to prepare mobile marketing campaign? What is SoLoMo? What should every marketer know about mobile and its possibilities. All this information you will find in this presentation

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3 trends in mobile marketing

  1. 1. 3 trends in mobile marketing that will support your sales
  2. 2. Mobile marketing allows you to create different types of ads at mobile devices. Mobile marketing campaigns can be implemented by using a number of tools. Messages can be customize at the basis of certain user interests and actions.
  3. 3. Mobile marketing allows you to create different types of ads at mobile devices. Mobile marketing campaigns can be implemented by using a number of tools. E.g. SMSes, MMSes, Bluetooth technology, beacons.
  4. 4. PROBLEM
  5. 5. The role of mobile market is more and more important Mobile devices, such as smartphones and tablets, are winning hearts of growing number of customers. Poles aged 15+ have almost 19 million of smartphones. The trend is permanent and growing - mobile devices are becoming increasingly popular.
  6. 6. You need to adjust your marketing strategy to this change
  7. 7. SOLUTION
  8. 8. 3 basic rules of effective mobile marketing 3. Use mobile technology to analyze the offline world 2. Remember about SoLoMo 1. Prepare User Friendly Interface
  9. 9. 3 basic rules of effective mobile marketing 3. Use mobile technology to analyze the offline world 2. Remember about SoLoMo 1. Prepare User Friendly Interface The size of these devices and their limitations plays an important role. Despite the fact that phone screens are getting bigger, they still have a few inch area. Avoid solutions that: ● need multiple clicks; ● or introduction of a large amounts of data. Mobile projects should be: ● primarily useful and simple; ● their content ought to be concise and clear.
  10. 10. 3 basic rules of effective mobile marketing 3. Use mobile technology to analyze the offline world 2. Remember about SoLoMo 1. Prepare User Friendly Interface Social, Mobile, Location - overall, this is a term for a trend of mobile applications creation that will be able to use an information about the location and reasons why customer is present at a given location. The essence of SoLoMo is to personalize offers and services implemented on the basis of client’s purchases history, actions taken by him in social media or locations that he visited.
  11. 11. 3 basic rules of effective mobile marketing 3. Use mobile technology to analyze the offline world 2. Remember about SoLoMo 1. Prepare User Friendly Interface Mobile market is an area of ​​rapid change. Mobile shoppers use their devices for: ● checking prices; ● products payment; ● the use of coupons and loyalty programs; ● search and publishing opinions about product; ● barcode scanning, ● warehouse state
  12. 12. TO CONSIDER
  13. 13. When designing mobile advertising campaign you should keep in mind the context in which it will be implemented. This is connected primarily with the fact that mobile devices are used in various conditions, eg. at work during a coffee break, before going to bed and immediately after waking up etc. These different conditions affect the time and way the smartphone or tablet is used.
  14. 14. SYNERISE SOLUTION
  15. 15. If you want to run an effective mobile marketing campaign, you should think about using omnichannel platform, like Synerise.
  16. 16. How to prepare User Friendly Interface - use Responsive Web Design Responsive websites that are those, which dynamically adapts its appearance to the screen size of the device. An example of such a website is the online shop of the Gino Rossi supported by Synerise.
  17. 17. How to introduce SoLoMo Thanks to Synerise you will be able to collect many data about your clients (both online and offline) that will allow you to: ● personalize your messages, ● adjust them to your clients’ location and action, ● prepare automatic campaigns, that will be send to clients when specific trigger occures.
  18. 18. How to use mobile technology to analyze the offline world In Synerise you can use a lot of data sources: ● online: tracking codes (cookies), ● offline: POS, beacons, WiFi, etc. Using this data in Automation and Campaign modules allowes you to return to your client with personalized message in automatic way, via the same channels, thanks to Push notification, SMS, e-mail.
  19. 19. www.synerise.com ul. Podole 60/3.30, 30-394 Kraków hello@synerise.com HAVE A QUESTION?

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