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TOP 20 FOOD TRENDS OF THE PAST DECADE
2
3rd Wave Coffee
Between 2015 & 2017,
cold brew coffee
sales jumped
370%
from $8.1 million to
$38.1 million
3
Ramen
4
Kombucha
BETWEEN 2013 AND 2018,
fermented beverage
introductions have seen a
GLOBAL RISE of 122%
5
Craft Beer (IPAs)
IPAs represent ¼ of the
US craft beer category
& are growing at an
ANNUAL RATE OF 50%
6
Plant-Based Foods
(faux-meat, plant mylks)
In 2019,
49% of US consumers
agreed that plant-based products
NEED A GREATER VARIETY OF FLAVOR
7
Hybrid Foods & Crazy Doughnuts
8
CBD/Hemp/THC
The CBD market
IS PREDICTED TO HIT
$22 billion
BY 2022
9
Food Trucks & Street Food
America is home to
4,000+ food trucks
& the trend has grown steadily
OVER THE LAST DECADE
10
Poke
11
Hard Seltzer & Hard Cider
By 2021, SOME ANALYSTS
predict hard seltzer could
be a $2.5 BILLION industry
12
Juicing
JUICING was driven by demand from
on-the-go consumers to get
NUTRITION, VITAMINS & PROTEIN
FROM fruits AND vegetables
13
Avocado Toast
14
Mocktails & Low ABV
Categories perceived to
be “UNHEALTHY” like
coffee, energy drinks, soda
& alcohol received
a “HEALTH MAKEOVER”
in the LAST DECADE
15
Flavored Vodka
IN 2011,
75% OF ALL VODKA
launches were flavored
16
Korean BBQ
17
Fermentation
“I'm guessing the next thing Americans
are going to be COMFORTABLE with is FUNK.”
— Chef Naomi Pomeroy at
StarChefs International Chefs Congress
18
Fusion Food
The GLOBAL MINDSET inspires
a bricolage approach to
food that uses influences from
MULTIPLE CULTURAL CONTEXTS.
THIS INCLUDES A COMBINATION OF:
 new + traditional
 local + global
 pop culture + high culture
19
Super Fruits
20
Hummus
Hummus’
HEALTHY IMAGE fits
the rising number of US
consumers seeking permissibility
in INDULGENCE-LED CATEGORIES.
21
Fried Chicken
In the middle of the DECADE
there was a resurgence of
fried chicken paired with
high quality, crafted ingredients
& G L O B A L F L A V O R S
followed by another resurgence
at the end of the DECADE with
the QSR Chicken Sandwich
Battle across the US
22
THANK YOU
To learn more reach out to sasha.bertran@symrise.com.

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Top 20 Food Trends of the Past Decade