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Top 20 Food Trends of the Past Decade

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Happy 2020! As a celebration to the past decade, we’re taking a look back at the unexpected food and beverage trends that took the industry by storm over the past 10 years

Published in: Food
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Top 20 Food Trends of the Past Decade

  1. 1. 1 TOP 20 FOOD TRENDS OF THE PAST DECADE
  2. 2. 2 3rd Wave Coffee Between 2015 & 2017, cold brew coffee sales jumped 370% from $8.1 million to $38.1 million
  3. 3. 3 Ramen
  4. 4. 4 Kombucha BETWEEN 2013 AND 2018, fermented beverage introductions have seen a GLOBAL RISE of 122%
  5. 5. 5 Craft Beer (IPAs) IPAs represent ¼ of the US craft beer category & are growing at an ANNUAL RATE OF 50%
  6. 6. 6 Plant-Based Foods (faux-meat, plant mylks) In 2019, 49% of US consumers agreed that plant-based products NEED A GREATER VARIETY OF FLAVOR
  7. 7. 7 Hybrid Foods & Crazy Doughnuts
  8. 8. 8 CBD/Hemp/THC The CBD market IS PREDICTED TO HIT $22 billion BY 2022
  9. 9. 9 Food Trucks & Street Food America is home to 4,000+ food trucks & the trend has grown steadily OVER THE LAST DECADE
  10. 10. 10 Poke
  11. 11. 11 Hard Seltzer & Hard Cider By 2021, SOME ANALYSTS predict hard seltzer could be a $2.5 BILLION industry
  12. 12. 12 Juicing JUICING was driven by demand from on-the-go consumers to get NUTRITION, VITAMINS & PROTEIN FROM fruits AND vegetables
  13. 13. 13 Avocado Toast
  14. 14. 14 Mocktails & Low ABV Categories perceived to be “UNHEALTHY” like coffee, energy drinks, soda & alcohol received a “HEALTH MAKEOVER” in the LAST DECADE
  15. 15. 15 Flavored Vodka IN 2011, 75% OF ALL VODKA launches were flavored
  16. 16. 16 Korean BBQ
  17. 17. 17 Fermentation “I'm guessing the next thing Americans are going to be COMFORTABLE with is FUNK.” — Chef Naomi Pomeroy at StarChefs International Chefs Congress
  18. 18. 18 Fusion Food The GLOBAL MINDSET inspires a bricolage approach to food that uses influences from MULTIPLE CULTURAL CONTEXTS. THIS INCLUDES A COMBINATION OF:  new + traditional  local + global  pop culture + high culture
  19. 19. 19 Super Fruits
  20. 20. 20 Hummus Hummus’ HEALTHY IMAGE fits the rising number of US consumers seeking permissibility in INDULGENCE-LED CATEGORIES.
  21. 21. 21 Fried Chicken In the middle of the DECADE there was a resurgence of fried chicken paired with high quality, crafted ingredients & G L O B A L F L A V O R S followed by another resurgence at the end of the DECADE with the QSR Chicken Sandwich Battle across the US
  22. 22. 22 THANK YOU To learn more reach out to sasha.bertran@symrise.com.

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