1.
YUZU...WHO KNEW?Market Product Examples
Yuzu is a citrus plant with a
distinct sour flavor
combining notes of grapefruit and lime
Humphry Slocombe Ice Cream New Age Beverages – Bucha Organic Trader Joe’s
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2019 SF
Yuzu Ice Cream Yuzu Lemon Kombucha Tea Yuzu Hot Sauce
Yuzu is often used as a rind, zest & juice;
it’s rarely eaten as a fruit
Yuzu fruit can be enjoyed in tea, marmalade
or even baked goods like cakes and pies
With under 20product launches
in last three years, it’s still in
the emerging phase
of the consumer adoption curve
The fruit is native to China, but commonly
cultivated and used in Korea and Japan
Insights

2.
OLD FATS
NEW FLAVORS
TREND
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Fan
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Food Show
2019 SF
Market Product Examples
Chosen Foods Pure Indian Foods Calivirgin
Grassfed Organic Turmeric Super Ghee Bountiful Basil Olive Oil
Ghee originates in India, is generally made from cow or buffalo milk,
and is commonly used in South Asian and Middle Eastern cuisines
Ghee appeals to consumers who are looking for a less processed, authentic
and natural alternative to conventional oils and spreads
47%of category users in USA
agree that consuming fats
in moderation is
healthy
13%+CAGR expected increase in
avocado oil market growth
from 2017-2021
Insights
Avocado Oil Spray – Chili-Lime Ginger

3.
SPREAD THE
HEALTHMarket Product Examples
Insights
Manna Butter Kween Fora
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2019 SF
Organic Nut Butter in Cinnamon Date Original Granola Butter Faba Butter
Be on the lookout for aquafaba!
It’s sustainable vegan butter, made from upcycled
chick pea water, that would typically be poured
down the drain by hummus manufacturers.
22%increase in sales of
specialty nut butter
from 2013–2017
23%consumers are interested
in butter made from
alternative dairy
35%US consumers perceive
“alternative” oils as being
healthy (e.g., avocado,
coconut)
Aquafaba has been used by mixologist to
replace egg whites in cocktails
Aquafaba works great for vegan desserts like
chocolate mousse and meringues
78%consumers say that TASTE
is the #1 attribute when
shopping for spreads

4.
VEGGIE
SNACK ATTACK
TREND
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Fan
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Food Show
2019 SF
Market Product Examples
Insights
Rhythm Superfoods Oh So Healthy Better Living Brands
Ranch Carrot Sticks Kimchi Crisps Extra Long Asparagus Spears
$1.1 billionmarket: Snackers are
all about the on-the-go fruit
and vegetable snack
sub-category
23%of US vegetable buyers
struggle to include
enough vegetables
in their diets
55%of consumers snack
2-3 times a day;
26% of them are snacking
to eat healthier
39%of vegetable consumers
look for veggies that are
“easy to snack on”
of US homes purchase on-the-go produce snacks an average of 3.1 times
a year. Even more often, in younger and multicultural households, the fruit
and veggie snack market presents a feast of foodservice opportunities.
32%
Two most important
attributes for vegetables:
no additives/preservatives
and
no artificial ingredients
broccolithe most popular vegetable in
the US, followed by corn

5.
SPROUTING
GOODNESSMarket Product Examples
Hemp seeds are an excellent source of vegetarian protein,
containing more than 30% protein, as well as many other essential nutrients.
They’re one of the few plants that are complete protein sources,
containing all the essential amino acids that your body can’t make.
Audrey’s Chia Cookies Lesley Stowe Earth Fare
TREND
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Food Show
2019 SF
Peanut Butter Cookies Raincoast Oat Crisps Unsalted Shelled Raw Pepitas
Insights
Consumers believe seeds are a good source of protein.
Hispanic millennials show large participation in the category.
Pumpkin seeds are one of the most commonly consumed seeds.
74%of consumers eat seeds/nuts
as a snack on their own

6.
CACAOKA–POW!Market Product Examples
Insights
Cacao is the purest form of chocolate, and in its raw form,
is much less processed than cocoa powder or chocolate bars
Vegan Rob’s EatingEVOLVED DNX Rau
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Kombuchabar with Dark Cacao,
Seeds and Probiotics
Grass Fed Beef Dark Cacao
Cherry Coconut Bar
Coffee Keto Cups Chocolate Bold Original
Superfood Cacao Drink
ENORMOUS HEALTH BENEFITS:
Raw organic cacao has 40 times the
antioxidants of blueberries
Natural mood elevator and
anti-depressant
Great source of serotonin, tryptophan,
tyrosine and phenylethylamine
Highest plant-based source of iron and
more calcium than cow’s milk
Cacao powder has higher
antioxidant content than cocoa
35%of the world’s cocoa
is produced by the
Ivory Coast
Sugar: Dark chocolate has added sugar,
while most raw cacao brands don’t
add refined sugar

7.
RIDE THE WAVE:
3rd WAVE COFFEE
HITS RETAIL
Market Product Examples
Insights
TREND
SPOTTED
Fan
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Food Show
2019 SF
Between 2015 and 2017, cold brew coffee sales jumped
370%from $8.1 million to $38.1 million
Cold brew’s smoother taste and
lower acidity enables premium positioning
and higher price points
Direct trade, fair trade, organic, bird-friendly and shade-grown
coffee claims appeal to many consumers, while serious coffee enthusiasts
are diving more deeply into single origin coffees
Emphasis on the source:
origin of ingredients, countries, regions,
farms and even partners involved
in the product
Specialty coffee has a strong impact
on flavor offerings in the
sweets aisle
Nitro brew: Cold brew coffee infused
with nitrogen through a pressurized process
yields a foamy, caffeinated beverage
So Delicious Dairy Free Mush Bulletproof Coffee Station Cold Brew Coffee Co.
Cold Brew Coffee Dairy Free
Frozen Dessert
Dark Chocolate Cold Brew Coffee
with Collagen Protein
Coconut Cold Brew
Overnight Oats
Nitro Coconut
Cold Brew Coffee

8.
SNA KSFROM THE SEAMarket Product Examples
Insights
TREND
SPOTTED
Fan
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Food Show
2019 SF
Bumble Bee Snack On The Run! gimMe Organic Sushi à la Maison
Fat-Free Tuna Salad
with Wheat Crackers
Sriracha Almond Savory & Sweet
Crispy Seaweed Thins
Hot Smoked Maple Salmon Nuggets
42%of US fish consumers seek out health benefits
when purchasing fish products
57%
of US consumers associate seafood
with being healthy
19%of US consumers say they are avoiding red meat,
creating market opportunities for high-protein, seafood products
Fish by popularity in the US (purchased by Americans within 6 months)
#1: SHRIMP
60%of Americans
purchased it
#2: SALMON
51%of Americans
purchased it
#3: TUNA
47%of Americans
purchased it

9.
REINVENTED
DAIRYMarket Product Examples
Insights
Laird Superfood Haverton Hill Creamery Miyoko’s Creamery Vega Protein
TREND
SPOTTED
Fan
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Food Show
2019 SF
Turmeric Creamer French Style Winter Truffle
Cultured Nut Product
Raspberry Cashewmilk
Yogurt Alternative
63%of US consumers think that, besides price,
taste is the most important factor when
choosing dairy or non-dairy milk
49%of US consumers agree that plant-based
products need a greater variety of flavor
1 in 5 Americans say they’re consuming less dairy for health reasons.
Many perceive it as more sustainable, nutritious and better for digestion.
Flavor Innovation:
Over the past 5 years, flavored milk
has been the fastest growing segment
of the dairy milk category
While almond, soy and coconut milks
remain the most popular non-dairy milks, other
nut and plant based milks are on the rise:
pecan, quinoa, hazelnut and flax
Dark Chocolate Flavored
Sheep’s Milk Ice Cream
112%+increase in vegan dairy launches in the last 5 years

10.
THE ABCs
OF CBDsMarket Product Examples
Insights
Verböden High Tea Agate Smart Honey
TREND
SPOTTED
Fan
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Food Show
2019 SF
Mad Juice Lemongrass
Natural Fruit Spritzer
Queen of Earl Unsweetened
Organic Black Tea Blend
CBD Honey
77% of chefs ranked cannabis/CBD oil-infused drinks as the
#1 trend in 2019, followed by cannabis/CBD oil-infused food
55%of CBD users
are women
CBD (cannabidiol) is a non-psychoactive cannabis compound,
so it is typically used for health reasons opposed to recreation
The CBD Market is predicted to hit
$22billion by 2022
CBDs sought out benefits include:
> Combats stress, anxiety & depression > Improve sleep quality > Reduce inflammation & relieves pain
> Reduce nausea & vomiting > Maintain body balance > Suppresses seizure activity
(homeostasis)