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Symrise North America's Ice Cream Flavor Madness 2020


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Symrise Flavor North America surveyed 10,000 consumers across the United States to determine America's most beloved ice cream flavor.

In the proper fashion of a March Madness styled bracket, we started with 64 flavor "teams" and narrowed it down to one championing flavor.

Published in: Food
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Symrise North America's Ice Cream Flavor Madness 2020

  1. 1. NATURAL GOODNESS Vanilla Salted Caramel Coffee Tiramisu Vanilla Caramel Mint Caramel Pecan Mixed Berry Pineapple Triple Fudge Crunch Creamcheese Vanilla Cardamom Vanilla Shiso Mint Caramel Latte Ginger Bread Saffron Honey Lemon 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 HEALTHY LIFESTYLE Cookies & Cream Cherry Horchata Chocolate Chip Cookie Dough Pistachio S'mores Hazelnut Dark Chocolate Guava Black Sesame Dulce De Leche Pistachio Cardamom Blueberry Fig Maple Bacon Pineapple Coconut Black Walnut 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 PREMIUM INDULGENCE Chocolate Vanilla Bean Mango Fudge Chocolate Peanut Butter Caramel Raspberry Chocolate Fudge Brownie Strawberry Banana Peanut Butter Caramel Pretzel Pumpkin Spice Acai Berry Vanilla Orange Blossom Churro Spiced Chai Rose Cinnamon Passionfruit Rose 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 EMOTIONAL DISCOVERIES Strawberry Mint Chocolate Peanut Butter Rocky Road Coconut Strawberry Cheesecake Birthday Cake Vanilla Rainbow Sprinkle Banana Cinnamon Avocado Raspberry Cheesecake Mango Chipotle Ginger Chai Hibiscus French Toast 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 The Full Flavor Line-Up by Region If you are interested in learning more about Symrise’s capabilities to quickly validate consumer concepts, our Marketing and Consumer Insights approach, or about our dairy application experience, please reach out to your account manager for more information. Both of the flavors in the final round has proven to be battle tested; defeating #1 seeds, taking down trendy flavors to show that the prime classics are not going anywhere and even surviving the peanut butter craze! 51% VS 49%35% VS 65% Our data shows that new textures would encourage 34% of category consumers to try a new product. Whether it is a chocolate chip, a crispy crunch, brownie chunks or fruit inclusions, these extras are giving consumers the textual experiences they crave. A striking similarity with the Flavorful Four flavors: they all have inclusions of some sort. Chocolate Chip Cookie Dough Last Scoop Standing WINNER BY A CONSUMER VOTE OF 53% CLASSIC VANILLA BASE HEARTY CHUNKS OF COOKIE DOUGH Vanilla Caramel Triple Fudge Crunch Chocolate Chip Cookie Dough S'mores Peanut Butter Caramel Pretzel Chocolate Fudge Brownie Raspberry Cheesecake Strawberry Cheesecake After the first three rounds, the competition was down to the final 8 flavors or as we call it “The Eatin’ Eight.” NATURAL GOODNESS This region celebrates flavor with a focus on simple, pure and minimalist ingredients. Vanilla and Vanilla Caramel face-off in the Round of Super Sweet 16 in what some have called a clash of the titans – ending with a nail biting buzzer beater and Vanilla Caramel’s 51% win. Cream Cheese beats Coffee. Not a surprise: our 2019 Top Trends Report predicted Cheese Expands and our 2018 report called out Cheese in Ice Cream. 51%49% HEALTHY LIFESTYLE This high-quality region sticks to the standard of a guilt-free and nutritious flavor experience. Pineapple Coconut upsets Cherry. This can be explained by the trend of bold and funky hybrid flavors and flavor transitions. In the round of Super Sweet 16, Chocolate Chip Cookie Dough and Cookies & Cream’s flavor face-off did not disappoint. The 10,000 consumers voted for Chocolate Chip Cookie Dough to move on the Eatin’ Eight defeating Cookies & Cream by a mere 4 votes! EMOTIONAL DISCOVERIES This adventurous region invites consumers to explore both authentic-ethnic and nostalgic flavors. Raspberry Cheesecake is handing out upsets scoop by scoop. When facing off Strawberry, it takes the win by 52%. Bakeries and desserts continue to inspire flavors in ice cream. One notable representative of this group, Raspberry Cheesecake, defeats Coconut in the first round. 52% 48% PREMIUM INDULGENCE This small-batch region is embraced for its love for detail and uniqueness with premium flavors that deliver an exciting and exquisite experience. Churro upsets traditional fan favorite Fudge. Our Sabor in America Initiative explored Latino influence of flavors in North America and showed that Hispanic households are on the rise in the U.S. at a rate of 150%. Peanut Butter Caramel Pretzel upsets overall Chocolate by a slim 40 votes. The flavor match-ups were selected by 10.000 ice cream consumers across the U.S. on our online consumer intelligence platform. These are some of the most notable marquee matchups from the four regions. 64 Our competitive bracket is based on the top 50 flavors in retail ice cream products, the top flavors across food service, the fastest growing flavors in food service plus additional exciting flavors from our proprietary TrendScope® research. The Result The Eatin’ Eight The Final Four Regional Marquee Match-ups The Teams AMERICA’S FAVORITE ICE CREAM FLAVOR ICE CREAM FLAVOR MADNESS 2020 Symrise North America