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Mainstream Flavor Trends Surfacing from COVID-19

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The long period of stress, uncertainty, and social distancing will change consumer behaviors for years, even after the pandemic ends. So the question at hand is, what lasting food and beverage trends will surface?

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Mainstream Flavor Trends Surfacing from COVID-19

  1. 1. 65% 60% 43% 43% 32% 80% 51% 34% 28% 73% 62% 44% 42% 43% 66% 65% 60% 43% 43% 32% 80% 51% 34% 28% 73% 62% 44% 42% 43% 66% of U.S. adults are worried about the impact of COVID-19 on their lifestyle. of U.S. adults are worried about being exposed to the virus. of U.S. consumers are interested in trying foods with immunity benefits. of consumers want to replicate restaurant flavors at home. of consumers say they plan on making more home-cooked meals. of respondents agree that healthy eating is about balance, not restrictions. of respondents believe counting calories is not necessary when following a healthy eating routine. of CPG manufactures list indulgent foods as among the top three products that will experience the most growth. of U.S. adults feel their diet affects their emotional well-being. of Americans are anxious about the possibility of family and loved ones getting coronavirus. of U.S. 18–34s are using or have used food and drink which enhances focus. of U.S. consumers who cook cite a lack of ingredients as a barrier to cooking. list nostalgic foods as among the top two products that will experience the most growth. of U.S. grocery shoppers believe that perimeter foods are healthier than packaged foods. of U.S. consumers who cook cite a lack of inspiration as a barrier to cooking. Source:Mintel Source:Mintel Source:Mintel Source:Technomic Source: Technomic Source:Technomic Source:Mintel Source:Technomic Source:Mintel Source:Mintel Source:Mintel Source:APA Source:Mintel Source:Mintel Source:Mintel Source:Matteson Source:Mintel Source:Technomic Subscribe to our Weekly Newsletter to stay up to date on the latest information, innovation, and inspiration! Please reach out to your Account Manager for more information. Interested in learning more? The long period of stress, uncertainty, and “social distancing” will change consumer behaviors for years even after COVID-19 dissipates, causing consumers to rethink their purchase decisions. Symrise Flavor North America has identified 5 key growth areas for CPG and retailers in response to COVID-19’s lasting impacts. Within each growth area, our research is focused on mainstream flavors trends across the top beverage, savory and sweet categories in demand. Opportunity Areas Cacao Plant-based alternatives for health reasons and the perception of greater sustainability, nutrition and improved digestion Americans turn to Lemongrass Savory snacks meet sweet 46% of millennials like to try new kinds of salty snacks Global flavors and culinary inspired touches based on cooking techniques, herbs, wines and traditional sauces Burned flavors up 61% on the menus Smoke flavors up 19% on the menus Honey and other sugar alternatives Natural and clean label Textures and spices in cocktails Balancing health and alcohol 59% of hard seltzer drinkers increased consumption over the past year Fancier fare with an Instagrammable appearance cheese platters grew 71% as a menu item after the 2008 recession Gourmet cheeses Authentic ethnic flavors in alcoholic beverages Boozy flavor profiles in salty snacks Over the past 5 years, there have been over 500 new bourbon related product launches, including categories like popcorn and chips Relaxing floral flavors like lavender and chamomile, in chocolate and confectionery International cuisine takes over culinary and cooking aisles, particularly Asian Functional waters are powered by performance enhancing ingredients to provide more than hydration Nostalgic flavors associated with childhood takeover handheld snacks like s’mores Protein snacks specifically meat snacks, have performed well among sales of food for in-home consumption Source:Technomic Turmeric up 12.5% on U.S. menus this year Ingredients with health benefits and immunity boosting nutrients CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS CATEGORIES MAINSTREAM FLAVORS AND TRENDS Feel Good Food BOOST IMMUNITY & FIGHT ANXIETY Cook Like a Chef ENJOY RESTAURANT-GRADE FOODS AT HOME Permissible Indulgence TREAT YOURSELF WHILE KEEPING A HEALTHY DIET Relax to the Max TASTES THAT BRING PLEASURE AND CALM The Center of Store is Back CONVENIENCE OF THE SHELF-STABLE PRODUCTS SURFACING FROM COVID-19 Mainstream Flavor Trends Feel Good Food Cook Like a Chef Permissible Indulgence Relax to the Max The Center of Store is Back Functional Beverages Salty Snacks Alternative Dairy Beverages Soup Chocolate Confectionery Alcoholic Beverages Processed Meat Soup Handheld Snacks Alcoholic Beverages Soup Premium Ice Cream Handheld Snacks Alcoholic Beverages Functional Coffee Chocolate Confectionery Salty Snacks Handheld Snacks Functional Water Pasta Sauce Alisha Mishra, Pexels Lisa Fotios, Pexels Amazing Almonds, Flickr Navada Ra, Pexels A m irali Mirhashemian, Unsplas h Keegan Evans from Pexels Navada Ra, Pexels Marco Verch, Flickr Navada Ra, Pexels Sebastian Coman, Unsplash Marco Verch, Flickr Marco Verch, Flickr Daniel Lindstrom, Pexels Mike Marquez, Unsplash A m irali Mirhashemian, Unsplas h Lisa Fotios, Pexels Mae Mu, Unsplash Mae Mu, Unsplash Mae Mu, Unsplash

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