Join us for the future of customer-centric retail. Speakers from organizations including Ahold USA, K-VA-T, Walt Disney Parks & Resorts, Smart & Final plus former executives from The Kroger Company, Giant Eagle and many more will share their experiences across customer insights, loyalty, targeted marketing, merchandising and more.

1. ©Copyright SymphonyEYC. All rights reserved | Page 1
Join us for the future of
customer-centric retail
Speakers from organizations including Ahold USA, K-VA-T, Smart & Final plus former executives
from Amazon, The Kroger Company and Giant Eagle and many more will share their experiences
across marketing, customer insights, category management, supply chain and more.
12-14 September
Caesars Palace

2. ©Copyright SymphonyEYC. All rights reserved | Page 2
www.xcelerateretail.com/na
1. Hear from industry experts as they discuss strategies for fighting back against
Amazon, and how they are rethinking all processes from marketing and
merchandising to supply chain and store operations.
2. Learn how organizations like yours are innovating and adapting customer-
centric approaches to grow market share and deliver convenience, choice and
value to their customers.
3. See and test drive some of the latest solutions and innovations that are helping
category managers, marketing managers, brand managers, supply chain
managers, and many others better meet the needs of tomorrow’s customer.
3 great reasons to join:
Speakers include>>
REGISTER NOW

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Amy Hahn
SVP Marketing
Ahold USA
“The power held by today's consumers
means that businesses need to be smart
about what data they use and how they
use it. It is no longer enough to leverage
transactional purchase data alone. To be
effective in today's environment it must be
married with the right content that
engages customers and reaches them
where they will be most receptive for
breakthrough and conversion.”
“A clear data and digital strategy is
imperative for building experiences in
today’s marketplace.”
Hear Amy speak, Tuesday 12th September
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John Lucot
Former President
and COO
Giant Eagle
“The grocery industry is under attack. The
competitive and bottom line/margin
pressure is daunting – something must
change and grocery stores need an arsenal
of technology and data to play to win.
Customer-centric approaches to grow their
market share and deliver convenience,
choice and value to the end customer must
become the rule vs. the exception.”
Hear John speak, Tuesday 12th September
“Customer-centric approaches must
become the rule vs. the exception.”
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Evan Anthony
Former Head of
Corporate Marketing
The Kroger Company
“Companies say they want to innovate.
Those same companies say that the
customer is at the center of what they do,
but really, it’s the shareholders. When you
see companies that put the customer in
the center of the ring, and then move the
shareholders to the outer part of the
circle, you see success for everyone!”
“Know me, don’t just say you know me.
Show me how you know me.”
Hear Evan speak, Wednesday 13th September
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Ed Wong
SVP Supply Chain
and CIO
Smart & Final
“We are entering a third retail evolution
- fulfilment of promise. You may have
the right interaction in which the
marketing team is out there providing
the digital footprint and experience,
and you may have the merchant team
providing the right product aligned with
pricing and branding, but now it’s
getting into supply chain—from the
planning aspects of inventory to the
fulfilment of logistics execution.”
Hear Ed speak, Wednesday 13th September
“For supply chain, I believe the next big
thing is operationalizing analytics.”
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Michael Quinn
Sr. Director
Category Management
The Kellogg Company
“ ‘Shopper power’ means that retailers
and CPGs now must work together
to create competitive advantages.”
Hear Michael speak, Wednesday 13th September
“If you want to remain relevant in the mind
of the shopper, it's about getting the “must
haves” right (right product, right store, in
stock etc.), but the shoppers' definition of
the experience is what will make the
emotional connection and, ultimately, lead
to where they're willing to spend their
money.”
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Shelly Blythe
Senior Category Manager
Pepperidge Farm
Pressure from online grocers is forcing
brick & mortar retailers to rethink their
value proposition. Why go into a store
when I can order it online? Traditional
retailers are looking to category
management to help them reinvent the
aisle, particularly center store, in line
with how their efforts in actively
interacting with shoppers is impacting
the perimeter.
“The physical store will be more about
experimental shopper engagement,
making it a fun and engaging place that
attracts shoppers.”
Hear Shelly speak, Thursday 14th September
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John Rossman
A partner with Alvarez and
Marsal; Former Director of
Enterprise Services
Amazon
“Whether it’s Amazon or somebody
else, someone is going to try to figure
out how to approach your traditional
business model with new and different
techniques.”
Hear John speak, Wednesday 13th September
“Everybody in every industry recognizes
that they are susceptible to innovators
and disruptors, whether it's Amazon or
somebody else, and that really no
business and no industry is insulated from
the forces behind a digital experience and
digitizing the back office and your
functions.”
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John Williams
Director
Category Management
Dr Pepper Snapple Group
“The next big thing in category
management is also the focus on
shopper insights and companies
creating or expanding their Shopper
Insights department and linking it to
category management. At Dr Pepper,
we work very closely with our Shopper
Insights group, which has grown over
the years, and they're a key part of our
retailer meetings.”
“We’ve been getting into aisle
management optimization. With the
better tools we have now, we’re seeing
great success in this area.”
Hear John speak, Thursday 14th September
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Kevin Stafford
VP of Marketing
K-VA-T Food Stores, Inc.
“The goal is to create an experience
that everyone can relate to, whether
that’s through service or what we stock
in store.”
“You really have to understand the
specific customer. So, the voice in your
head says ‘Yes, I'm going to do it all.
We’re going to have a great brick and
mortar experience. We're going to have
service in the stores. We’ll have great
products at a great price.’ But then, by the
way, you've got to transition that to the
online experience and it must be the
same experience online as it is in the
store.”
Hear Kevin speak, Wednesday 13th September
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Dr Romesh Wadhwani
Silicon Valley entrepreneur,
philanthropist and founder of
Symphony Technology Group
Hear Romesh speak, Wednesday 13th September
“With the acquisition of Whole Foods, Amazon
has signaled it is serious about grocery, and
that to win in grocery a physical store presence
is critical. Retailers need to deploy customer-
centric marketing and precision-localized,
category-specific strategies targeting Amazon's
weaker categories and locations. They also
need to think differently. At its heart, Amazon is
a technology company first and retailer
second, investing in technologies like Artificial
Intelligence for over 12 years. Retailers are
playing catch up. It’s now time for them to start
thinking like technology companies.”
“To compete with Amazon, retailers need
to think like technology companies.”
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Xcelerate Retail Forum 2017 welcomes you to the
spectacular Caesars Palace, Las Vegas. One of the world’s
most prestigious hotels as well as one of Las Vegas’s largest
and best known landmarks.
Reserve your place
Register now for best available rates. Group discounts are
also available for details please email xcelerate@eyc.com
Register for all 3 days of Xcelerate for $995
See you at Caesars Palace!
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