Social Media in Local Government - Government Communications Australia

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A presentation on how social media is being used in local government in Australia, the lessons learned so far and what the future holds.

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Social Media in Local Government - Government Communications Australia

  1. 1. ••••••••
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  5. 5. People Needs Who are you Serving? Where are they? What Drives them to Engage with you? Influencers Local Local Residents Employees Residents Employees Business Businesses Mission Vision Why We Exist Strategic Goals Core Values Financial Sustainability Improved Customer Service – more support at no Lower Costs More Efficient Processes additional cost How We do It Communicate Listening Make (Services delivered) Talking (Informing) Supporting Supporting Activities Energising/engaging Building BlocksPeople (internal) Standards & 6 Data and Policies Technology Finance Leadership Social Media Policy (Tools) (Budget) Culture Information Response Guide Skills +Training Risk Mgmt
  6. 6. Commitment andLeadership Steering Group Workshop: Vision, People, Objectives, Ideas, Strategy, Action Plan (Review after 12 months) Adopted by Y/N business: 8 Week Cycle Person Responsible 3 Groups 8 Week Cycle Research, Meetings, Workshops and One Page Plan Ideas Business Case for each tool (Prioritised) Present - Social Media Policy - SM Awareness Y/N and Training Working Group (cross- - Facebook dept) -CEO Blog --Mayoral Blog - Twitter Y/N - Yammer 8 Week Cycle 8 Week Cycle Y/N
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  9. 9. http://youtu.be/1Det96S0r1U
  10. 10. A Practical Example – Brimbank BRIMBANK CORPORATE SOCIAL MEDIA SYSTEMS ENVIRONMENT Tell Brimbank Confirm (Custom App) (CRM) Twitter Facebook Single Customer View (Customer Understanding) Social Media Interactions
  11. 11. A Long Term Example MapInfo + Unstructured Structured CRM Asset Web ACAD Official EMERGENCY (Call Man Based ArcView + 3D Public Forum Future Twitter Neat Services Centre) System GIS (Analysis/Design Website Custom Streets Apps ) Blogs Facebook App Snap Send Other Public ???? Solve & Private sector including LISTENING TO AGGREGATING SOCIAL Mapping UNSTRUCTURED MEDIA FOR INCLUSION Agencies DIALOGUE ACROSS THE INTO CORPORATE WEB SYSTEMS INTEGRATION LAYER (Web 2.0) Web Web Services Library (Data & Maps) Services Database Views (Data & Maps) MapInfo Name and Editing Asset Data Address CRM Data Public & Software Register Private Social Media Sector GIS Data Data InformationCRM Data Asset Data GIS Edit SQL database SQL database SQL Database Services Database Management Software(transactional) (transactional) (transactional) SQL Database (Corporate Data Warehouse)
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