O curso Oficial SMC Strategy Management Certification Program será realizado em Munique - Alemanha - de 13/10 a 16/10 Objetivos: Os participantes aprenderão sobre as melhores práticas para apoiar a implementação bem sucedida da gestão da estratégia dentro das organizações. O participante será certificado ao final do programa como um especialista em Gestão Estratégica. O programa está estruturado em torno de um currículo de 4 dias com um teste final a ser entregue no último dia. O programa também proporcionará experiências práticas. O 4 º dia do programa será 100% comprometido com visitas às organizações de sucesso alemãs que tenham implementado um processo de gestão de estratégia e tiveram sucesso na geração de valor junto aos seus steakholders.

1. STRATEGY MANAGEMENT
CERTIFICATION PROGRAM
October 13 to 16, 2014
In Munich, Germany
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STRATEGY
EXECUTION
An international Certification Program for Strategy
related Professionals delivered In partnership with
the

2. The Official SMC Strategy Management Certification Program will be
held in Munich, Germany from October 13st till 16th, 2014.
Tantum Group, the international Partner of Harvard Business School
Prof. R. Kaplan, will have a senior team of experienced instructors
presenting the Certification Program to a limited group of 12 – 15
persons.
Why should you attend?
• Participants will learn about proven Strategy Management Concepts,
Practical Implementation Steps, hands on Exercises and Best Practice
Case Studies to support the successful management of the organization’s strategy
• The course covers the entire Strategy Management Process
from Strategy Formulation until Strategy Implementation and Adaptation
• The program includes 1 day of Best Practice Visits at outstanding organizations
• Participants will be submitted to a Certification Test delivered by Strategy Management
Collaborative (SMC), Brussels, the international non-profit organization founded by
renowned thought leaders (Prof. R. Kaplan, Harvard Business School,
Prof. V. Ramaswamy, Prof. W. Bruggemann a.o.)
• Participants will have lots of opportunities to exchange their Strategy
Management experiences among each other, with the international
Instructors Team and last but not least with Strategy Management
Specialists of the Best Practice Organizations visited during the Program.
The Office of Strategy Management is a key success factor of organizations that has brought strategy to results.
With Best Practice Cases
from Prof. Robert Kaplan
PROF. ROBERT KAPLAN
Marvin Bower Professor of Leadership
Development, Emeritus, Harvard Business
School and Board Member SMC
Become a Certified Strategy Management Officer (CSMO)

3. • Translate the
Strategy with the
Balanced
Scorecard:
Objectives,
Measures & Targets
• Strategy Map and
Measures Exercise
• Strategy Analysis
and Formulation
Exercises
• Develop the
Strategy:
Mission, Vision,
Value Gap,
Strategy Analysis
and Formulation
• Introduction
• The Kaplan/Norton
Execution Premium
Strategic
Management
System in 6 Phases
Day 1
Agenda
Module 3 Exercise II
Module 1 Module 2 Exercise 1
• Risk Management
Analysis,
Evaluation &
Monitoring
Module 4
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4. •Definition and
Management of
Strategic
Initiatives
•Plan Operations:
Connecting
Operations with
Strategy;
Key Process
Improvement
•Exercise on
Budgets and
Strategic
Initiatives
•Change
Management
•Communication,
Motivation &
Reward
Day 2
Exercise IV
Module 6
Module 7 Module 8
Agenda
•Align the
Organisation:
Vertical &
Horizontal
Alignment
Module 5
•Exercise on
Strategy
Alignment
Exercise III
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5. Day 3
•The Office of
Strategy
Management
(OSM)
Module 11
•Strategy Testing
and Adapting
Module 10
•Lessons Learned
and ‘take aways’
for the
participants –
Key Success
Factors
Module 12
•Final Test on
Strategy
Management
Test
Agenda
•Exercise on
Strategy &
Initiative
Management
(Starbucks
Business Game)
Exercise V
•Strategy Review
Meetings to
Monitor Strategy
Execution
Module 9
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6. Day 4
Best Practice Case Visit:
•Case Presentation at facility
•Panel Discussion
AUDI AG,
Munich Airport
(to be confirmed)
Best Practice Case Visit:
•Case Presentation at facility
•Panel Discussion
(to be defined)
Agenda
Day 5 - Public Services (Optional)
AGENDA
 Public sector and private sector, are they different?
 What are the different frameworks for the public sector strategies?
 What is the difference between organizational strategy and sectoral strategy?
 What is the implication of public sector specialties on the strategy map?
 What is an effective strategy governance system in public sector?
 Presentation of Public Sector Case Studies
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7. STRATEGY
MANAGEMENT
COURSE
INSTRUCTORS
The program will be
presented by Mathias
Mangels and Georg
Reygers founders and
partners of the Tantum
Group European Offices
with more than 20 years’
experience in Strategy
Management. Omar
Shroof will lead the
optional Public Services
Program. All instructors
have been exposed to
challenging strategy
implementation projects
in Europe, the Middle
East and the Americas
and have supported very
successful outcomes.
MATHIAS
MANGELS
Founder
and Partner
Tantum Group
World
GEORG
REYGERS
Partner
Tantum Group
Europe
OMAR
SHROOF
Managing Director
Tantum Group
Middle East
Mathias Mangels is the founder of
the international Tantum Group
which has been cooperating with
Robert Kaplan and David Norton
since the year 1998. Mathias’s
past experience is focused on
strategy design and execution for
private, public and non-profit
organizations in the Americas,
Middle East and Europe. He has
been researching both, the
theoretical and practical aspects of
the ‘Strategy Focused Organi-
zation’ Framework and
continuously supports organi-
zations on innovative new
development and growth strategies
with the use of Blue Ocean and the
Stakeholder Experience Co-
Creation Methodology. Mathias is
also a founding member of the
Strategy Management
Collaborative (SMC).
Georg Reygers is experienced in
leading and delivering international
consulting assignments around
Strategy Management and
Balanced Scorecard projects and
delivers also top management
trainings and facilitation for
organizations implementing the
‘Office of Strategy Management
(OSM)’ and ‘Strategy Focused
Organization’ concepts. Georg
engages actively in best practices
researches focussing on
‘Organizational Alignment’ and the
‘Office of Strategy Management’
themes, where he has published
several articles and research
studies. He has presented his
broad Strategy Management
experiences on national and
international Performance
Management Conferences.
Omar Shroof is the Managing
Director of Tantum Group in the
Middle East. Omar has supported
several implementations of the
Strategy Management System in
the region including Saudi Arabia,
Qatar, Bahrain, UAE, and Kuwait.
His functional domain expertise
focuses on strategy development
and execution, strategy deployment
and result management
(Execution premium).
Omar has been consulting and
advising organizations with special
focus on public organizations and
Life Sciences industries.
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8. BEST PRACTICE VISITS
The program will also provide practical experiences in loco. The 4th day of
the program will be 100% committed to visits of successful German
organizations that have implemented a consistent Strategy Management
Process and have had success in generating value for the respective
stakeholders. Organizations we plan to visit are Audi AG; FC Bayern
München; WEBASTO SE and/or Munich Airport.
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9. TESTIMONIALS
“A very informative, insightful and highly
interactive program, lead by highly experienced
and articulate professionals from the Tantum
Group. Highly recommended for all managers
responsible for Strategy or its delivery.”
CHRISTOPHER M. DISWAI
General Manager of Strategy
Botswana Telecom
“A very informative, insightful and highly
interactive program, lead by highly experienced
and articulate professionals from the Tantum
Group. Highly recommended for all managers
responsible for Strategy or its delivery.”
CHRISTOPHER M. DISWAI
General Manager of Strategy
Botswana Telecom
“The overall experience of
this course is above of what
I had expected. I would
recommend this course for
any strategic planner or
executor.”
MR. ABDULRAHMAN ALSHUBBAIKI
Business Analyst Coordinator
ELM Information Security Company, Saudi
Arabia
“The overall experience of
this course is above of what
I had expected. I would
recommend this course for
any strategic planner or
executor.”
MR. ABDULRAHMAN ALSHUBBAIKI
Business Analyst Coordinator
ELM Information Security Company, Saudi
Arabia
“A fascinating training
experience. It revealed new
perspectives on strategy
management that I will
benefit from in driving for
business excellence at my
company.”
Sören Jehmlich
Head of Business Excellence
Infineon AG, Germany
“A fascinating training
experience. It revealed new
perspectives on strategy
management that I will
benefit from in driving for
business excellence at my
company.”
Sören Jehmlich
Head of Business Excellence
Infineon AG, Germany
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10. University of Applied Sciences in Economics and
Management (FOM)
Arnulfstr. 30, 80335 Munich, Germany
With Coffee Breaks, daily Lunch & finalizing Dinner
COOPERATION PARTNER &
PROGRAM LOCATION
CONFERENCE
VENUE
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11. PRICING AND REGISTRATION
Prices for the full SMC program including Test & Certification Form plus the
Strategy Best Practice visits in Germany, Coffee breaks, daily Lunch and
finalizing Dinner
• For one participant € 3.460,- for payments until June 30th
• For 3 and more registrations € 3.000,- for payments until June 30th
• From July 1st, 2014 € 3.690 Euros per participant
Optional: (Public Services)
• US$800 additional cost for the 5th day event.
HOW TO REGISTER
Please register below or send a short email with your contact details to
g.reygers@tantum.com
Deposit of registration fee for Tantum Group Gmbh at:
Commerzbank AG, München, Germany
IBAN:DE50 7004 0041 0270 3544 00
BIC/SWIFT:COBADEFF700
For the Middle East:
Please email events@esconsulting.com.sa for online registration.
REMINDERS:
Participants will only be considered registered to the program if the bank
deposit has been received.
A confirmation letter and invoice will be send to each registered participant.
In case support for visa application is required we are happy to assist you.
For further information on the payment policy and process please contact
the following:
Tantum Group CEE in Germany
Email: g.reygers@tantum.com
Abdulrahman AlForaih
Email: a.alforaih@esconsulting.com.sa
(for Middle East Registrations)
REGISTRATION DETAILS:
NAME:
_________________________________________________
EMAIL ADDRESS: _________________________________________________
JOB TITLE: _________________________________________________
COMPANY: _________________________________________________
CONTACT NO. _________________________________________________
ADDRESS: _________________________________________________
_________________________________________________
_________________________________________________
Please fax this form with complete registration details to Tantum Group
GmbH, +49 (0) 8024 4745 154
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12. Contact:
TANTUM GROUP GmbH
Germany
D-83607 Holzkirchen
St. Bartholomäus Weg 4
Telephone No. +49 (0) 8024 4745 152
Fax No. +49 (0) 8024 4745 154
Email: g.reygers@tantum.com
Website: www.tantum.com
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