Symmetrical B2B Social Media Marketing Strategy

Symmetrical Media Marketing
Symmetrical Media MarketingSymmetrical Media Marketing
Symmetrical B2B Strategy
Created By: Andrew C. Belton
www.symmetricalmm.com @symmetricalmm #balancesmm
We are passionate about helping small businesses
to develop efficient social media marketing solutions.
We have developed a new strategy that is structured
to help small businesses in the B2B (Business-to-
Business) industry to leverage social media.
#B2B #SMM
Symmetrical Media Marketing
@Symmetricalmm
#BalanceSMM
What does Symmetrical mean?
@Symmetricalmm
#BalanceSMM
Our Symmetrical B2B Strategy:
Post the same content across each social media platform
with simple consistent daily post scheduling
at the optimal post times. Share your own keyword-rich
unique content and curated content from credible sources.
Use the same @handle (for Twitter, Instagram and etc.)
with identical custom company page URL’s as your website
as well as the same (or similar) company summary.
Example: @Symmetricalmm for Twitter, Periscope and Instagram
www.symmetricalmm.com for the website and www.facebook.com/symmetricalmm
@Symmetricalmm
#BalanceSMM
4 Symmetrical B2B Platforms:
Google+, Twitter, Facebook, LinkedIn
Additionally Recommended B2B Platforms:
Slideshare, Periscope, Youtube
Secondary B2B Platforms:
Pinterest, Instagram
@Symmetricalmm
#BalanceSMM
Google+
• Social layer across all of Google’s services
• An under-utilized and versatile social network
• SEO booster!!
• Posts on Google+ can increase search
authority by ranking prominently in search
results
• 400+ million users
@Symmetricalmm
#BalanceSMM
Twitter
• Largest micro-blogging social network
• Most effective for #events
• Owns Periscope, Vine, TweetDeck
• 300+ million users
Twitter polls were
introduced in late 2015
@Symmetricalmm
#BalanceSMM
Facebook
• Largest and most versatile social network
• Affordable and effective paid targeted advertising
• Owns Instagram, WhatsApp
• Over 58% of adults use Facebook
@Symmetricalmm
#BalanceSMM
LinkedIn
• Largest B2B Network
• Perfect for professional branding, maintaining professional connections,
sharing industry related content
• LinkedIn Premium Accounts: Job Seeker, Business Plus, Sales Navigator
Professional, Recruiter
• Owns Slideshare, Pulse, Lynda.com
• 400+ million users
LinkedIn has created over
11 user-friendly mobile apps
@Symmetricalmm
#BalanceSMM
Additional Social Media Platforms
• Slideshare-Largest slideshow sharing platform
• Periscope-Video livestreaming app
• Youtube-Largest video sharing social network
• Pinterest-Idea sharing social network, content hub
• Instagram-Photo and video sharing social network
@Symmetricalmm
#BalanceSMM
Content Marketing Tips
• Keep posts “short and sweet”
• Share your own unique content to build your brand
• Post content that will make followers look good when
they share it
• Include a web link, photo, video or any other form of
media to increase engagement
• Popular forms of content include: photos, slideshares,
blogs, link, podcasts, videos, graphics, news updates,
quotes, webinars
@Symmetricalmm
#BalanceSMM
@Symmetricalmm
#BalanceSMM
Why Symmetrical?
• Our strategy will help you to expand your online presence by leveraging
authority social media sites which will help your company to:
• Build Brand Credibility
• Promote Awareness
• Establish & Nurture Relationships
• Provide Value
• Be Consistent
• This strategy will help you to generate leads, build your email list, increase
web traffic and drive sales for your business.
@Symmetricalmm
#BalanceSMM
The next step is to develop your own
social media strategy. Consider the
following questions:
What are my social media marketing strategy objectives? (Be specific)
Who is going to manage my social media accounts?
Who is my target client?
Which social media platforms will I use to reach my target audience?
How frequently will I post content on these platforms?
@Symmetricalmm
#BalanceSMM
Consider the following questions:
What content will I post and blog about?
What kind of media will I include in my posts and embed in my blog posts?
How frequently will I blog?
Which social media tools will I use?
Which social media platforms will I run Advertisements on and how?
@Symmetricalmm
#BalanceSMM
We are here to help!
• We offer:
• Social Media Consultations
• Social Media Strategy Development
• Social Media Coaching
• Social Media Branding
• Search Engine Optimization (SEO)
• Blog Strategy
• Social Media Audit
• Social Media Management
@Symmetricalmm
#BalanceSMM
Contact us!
We would love to hear from you!
To learn more about Symmetrical Media Marketing,
visit our website and connect with us on social media:
1 of 17

Recommended

How to Master B2B Social Media Marketing by
How to Master B2B Social Media MarketingHow to Master B2B Social Media Marketing
How to Master B2B Social Media MarketingHubSpot
28.5K views65 slides
B2B Social Media Marketing by
B2B Social Media MarketingB2B Social Media Marketing
B2B Social Media MarketingBullsEye Internet Marketing
1.7K views20 slides
Social Media Marketing Strategy & Consulting by
Social Media Marketing Strategy  & ConsultingSocial Media Marketing Strategy  & Consulting
Social Media Marketing Strategy & ConsultingDinesh Babu Pugalenthi
871 views39 slides
Guía 4 comprensión lectora undécimo by
Guía  4 comprensión lectora undécimoGuía  4 comprensión lectora undécimo
Guía 4 comprensión lectora undécimowilmer ibañez
227 views3 slides
Ferrari's Next Digital Strategy by
Ferrari's Next Digital StrategyFerrari's Next Digital Strategy
Ferrari's Next Digital StrategySteven Teitelbaum
280 views10 slides
Diccionario pictórico by
Diccionario pictóricoDiccionario pictórico
Diccionario pictóricoDaniela Sanabria
165 views26 slides

More Related Content

Viewers also liked

De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ... by
De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ...De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ...
De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ...Emilio Quintana Pareja
245 views41 slides
Virus informatico d by
Virus informatico dVirus informatico d
Virus informatico dDenisse Rojas
160 views8 slides
Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All) by
Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All)Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All)
Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All)Steven Reilly, MBA
411 views45 slides
молгаждарова альбина+дети цветы жизни+дети by
молгаждарова альбина+дети цветы жизни+детимолгаждарова альбина+дети цветы жизни+дети
молгаждарова альбина+дети цветы жизни+детиАльбина Молгаждарова
349 views3 slides
Raghvendra Resume_QA by
Raghvendra Resume_QARaghvendra Resume_QA
Raghvendra Resume_QARaghvendra Raghuvanshi
183 views4 slides
Guía 3 castellano décimo cuarto período by
Guía 3 castellano décimo cuarto períodoGuía 3 castellano décimo cuarto período
Guía 3 castellano décimo cuarto períodowilmer ibañez
176 views5 slides

Viewers also liked(15)

De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ... by Emilio Quintana Pareja
De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ...De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ...
De las redes de aprendizaje al aprendizaje en red. Una perspectiva conectiva ...
Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All) by Steven Reilly, MBA
Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All)Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All)
Steven Reilly - Business Plan (MBA 552) Final Draft (Fun for All)
Steven Reilly, MBA411 views
Guía 3 castellano décimo cuarto período by wilmer ibañez
Guía 3 castellano décimo cuarto períodoGuía 3 castellano décimo cuarto período
Guía 3 castellano décimo cuarto período
wilmer ibañez176 views
Guía 4 comprensión lectora octavo by wilmer ibañez
Guía  4 comprensión lectora octavoGuía  4 comprensión lectora octavo
Guía 4 comprensión lectora octavo
wilmer ibañez236 views
Social media strategy by Kylie Morgan
Social media strategySocial media strategy
Social media strategy
Kylie Morgan148 views
Urban Intervention Strategy, Mieres, Spain by SERGIO MEANA
Urban Intervention Strategy, Mieres, SpainUrban Intervention Strategy, Mieres, Spain
Urban Intervention Strategy, Mieres, Spain
SERGIO MEANA452 views
MECHOTSAV MECHIE OF THE YEAR PRELIMS APTITUDE+QUIZ by Adrish Sengupta
MECHOTSAV MECHIE OF THE YEAR PRELIMS APTITUDE+QUIZMECHOTSAV MECHIE OF THE YEAR PRELIMS APTITUDE+QUIZ
MECHOTSAV MECHIE OF THE YEAR PRELIMS APTITUDE+QUIZ
Adrish Sengupta440 views
State of B2B Social Media Marketing 2015 by Regalix
State of B2B Social Media Marketing 2015State of B2B Social Media Marketing 2015
State of B2B Social Media Marketing 2015
Regalix1.4K views

Recently uploaded

Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf by
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfVWO
65 views27 slides
AI Trends in Creative Operations 2024 by Artwork Flow.pdf by
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
7 views29 slides
Digital Marketing Tips to Survive the Global Inflation by
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global InflationJomer Gregorio
6 views26 slides
Monetizing Your Newsletter with Affiliate Marketing by
Monetizing Your Newsletter with Affiliate MarketingMonetizing Your Newsletter with Affiliate Marketing
Monetizing Your Newsletter with Affiliate MarketingDavid Clayton
9 views7 slides
Branding Proposal for Company.pptx by
Branding Proposal for Company.pptxBranding Proposal for Company.pptx
Branding Proposal for Company.pptxDSOMGuy
6 views10 slides
AI + Marketing Trends 2024 by
AI + Marketing Trends 2024  AI + Marketing Trends 2024
AI + Marketing Trends 2024 Antony Mayfield
14 views9 slides

Recently uploaded(20)

Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf by VWO
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdfTurning Business Challenges into Testable Ideas - 29 Nov '23.pdf
Turning Business Challenges into Testable Ideas - 29 Nov '23.pdf
VWO65 views
AI Trends in Creative Operations 2024 by Artwork Flow.pdf by marketingartwork
AI Trends in Creative Operations 2024 by Artwork Flow.pdfAI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Digital Marketing Tips to Survive the Global Inflation by Jomer Gregorio
Digital Marketing Tips to Survive the Global InflationDigital Marketing Tips to Survive the Global Inflation
Digital Marketing Tips to Survive the Global Inflation
Jomer Gregorio6 views
Monetizing Your Newsletter with Affiliate Marketing by David Clayton
Monetizing Your Newsletter with Affiliate MarketingMonetizing Your Newsletter with Affiliate Marketing
Monetizing Your Newsletter with Affiliate Marketing
David Clayton9 views
Branding Proposal for Company.pptx by DSOMGuy
Branding Proposal for Company.pptxBranding Proposal for Company.pptx
Branding Proposal for Company.pptx
DSOMGuy6 views
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com) by Daniel Pirciu
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Growth strategies for SaaS MRR $10,000 (by TheBootstrappedWay.com)
Daniel Pirciu10 views
"SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy" by Beacon Coders
"SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy""SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy"
"SEO Keyword Checklist: Supercharge Your Website's Ranking Strategy"
Beacon Coders11 views
The Canvas of Creative Mastery Newsletter_November 2023 by AmirYakdi
The Canvas of Creative Mastery Newsletter_November 2023The Canvas of Creative Mastery Newsletter_November 2023
The Canvas of Creative Mastery Newsletter_November 2023
AmirYakdi115 views
Marketing Stories 2023 - Year in Review.pdf by Digital Uncovered
Marketing Stories 2023 - Year in Review.pdfMarketing Stories 2023 - Year in Review.pdf
Marketing Stories 2023 - Year in Review.pdf
AZoNetwork Editorial Calendar 2024.pdf by Rebecca731061
AZoNetwork Editorial Calendar 2024.pdfAZoNetwork Editorial Calendar 2024.pdf
AZoNetwork Editorial Calendar 2024.pdf
Rebecca73106120 views
November 2023 - Partners meeting group by Vbout.com
November 2023 - Partners meeting groupNovember 2023 - Partners meeting group
November 2023 - Partners meeting group
Vbout.com35 views
7 Benefits of Child Welfare Management Software by jeremyray18
7 Benefits of Child Welfare Management Software7 Benefits of Child Welfare Management Software
7 Benefits of Child Welfare Management Software
jeremyray189 views
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend by Search Engine Journal
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad Spend
Kate Fuad - Marketing Portfolio by katherinefuad
Kate Fuad - Marketing PortfolioKate Fuad - Marketing Portfolio
Kate Fuad - Marketing Portfolio
katherinefuad10 views
E-commerce Marketing by Nabil Abidi
E-commerce MarketingE-commerce Marketing
E-commerce Marketing
Nabil Abidi71 views

Symmetrical B2B Social Media Marketing Strategy

  • 1. Symmetrical B2B Strategy Created By: Andrew C. Belton www.symmetricalmm.com @symmetricalmm #balancesmm
  • 2. We are passionate about helping small businesses to develop efficient social media marketing solutions. We have developed a new strategy that is structured to help small businesses in the B2B (Business-to- Business) industry to leverage social media. #B2B #SMM Symmetrical Media Marketing
  • 4. @Symmetricalmm #BalanceSMM Our Symmetrical B2B Strategy: Post the same content across each social media platform with simple consistent daily post scheduling at the optimal post times. Share your own keyword-rich unique content and curated content from credible sources. Use the same @handle (for Twitter, Instagram and etc.) with identical custom company page URL’s as your website as well as the same (or similar) company summary. Example: @Symmetricalmm for Twitter, Periscope and Instagram www.symmetricalmm.com for the website and www.facebook.com/symmetricalmm
  • 5. @Symmetricalmm #BalanceSMM 4 Symmetrical B2B Platforms: Google+, Twitter, Facebook, LinkedIn Additionally Recommended B2B Platforms: Slideshare, Periscope, Youtube Secondary B2B Platforms: Pinterest, Instagram
  • 6. @Symmetricalmm #BalanceSMM Google+ • Social layer across all of Google’s services • An under-utilized and versatile social network • SEO booster!! • Posts on Google+ can increase search authority by ranking prominently in search results • 400+ million users
  • 7. @Symmetricalmm #BalanceSMM Twitter • Largest micro-blogging social network • Most effective for #events • Owns Periscope, Vine, TweetDeck • 300+ million users Twitter polls were introduced in late 2015
  • 8. @Symmetricalmm #BalanceSMM Facebook • Largest and most versatile social network • Affordable and effective paid targeted advertising • Owns Instagram, WhatsApp • Over 58% of adults use Facebook
  • 9. @Symmetricalmm #BalanceSMM LinkedIn • Largest B2B Network • Perfect for professional branding, maintaining professional connections, sharing industry related content • LinkedIn Premium Accounts: Job Seeker, Business Plus, Sales Navigator Professional, Recruiter • Owns Slideshare, Pulse, Lynda.com • 400+ million users LinkedIn has created over 11 user-friendly mobile apps
  • 10. @Symmetricalmm #BalanceSMM Additional Social Media Platforms • Slideshare-Largest slideshow sharing platform • Periscope-Video livestreaming app • Youtube-Largest video sharing social network • Pinterest-Idea sharing social network, content hub • Instagram-Photo and video sharing social network
  • 11. @Symmetricalmm #BalanceSMM Content Marketing Tips • Keep posts “short and sweet” • Share your own unique content to build your brand • Post content that will make followers look good when they share it • Include a web link, photo, video or any other form of media to increase engagement • Popular forms of content include: photos, slideshares, blogs, link, podcasts, videos, graphics, news updates, quotes, webinars
  • 13. @Symmetricalmm #BalanceSMM Why Symmetrical? • Our strategy will help you to expand your online presence by leveraging authority social media sites which will help your company to: • Build Brand Credibility • Promote Awareness • Establish & Nurture Relationships • Provide Value • Be Consistent • This strategy will help you to generate leads, build your email list, increase web traffic and drive sales for your business.
  • 14. @Symmetricalmm #BalanceSMM The next step is to develop your own social media strategy. Consider the following questions: What are my social media marketing strategy objectives? (Be specific) Who is going to manage my social media accounts? Who is my target client? Which social media platforms will I use to reach my target audience? How frequently will I post content on these platforms?
  • 15. @Symmetricalmm #BalanceSMM Consider the following questions: What content will I post and blog about? What kind of media will I include in my posts and embed in my blog posts? How frequently will I blog? Which social media tools will I use? Which social media platforms will I run Advertisements on and how?
  • 16. @Symmetricalmm #BalanceSMM We are here to help! • We offer: • Social Media Consultations • Social Media Strategy Development • Social Media Coaching • Social Media Branding • Search Engine Optimization (SEO) • Blog Strategy • Social Media Audit • Social Media Management
  • 17. @Symmetricalmm #BalanceSMM Contact us! We would love to hear from you! To learn more about Symmetrical Media Marketing, visit our website and connect with us on social media: