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Symmetrical B2B Strategy
Created By: Andrew C. Belton
www.symmetricalmm.com @symmetricalmm #balancesmm

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We are passionate about helping small businesses
to develop efficient social media marketing solutions.
We have developed a new strategy that is structured
to help small businesses in the B2B (Business-to-
Business) industry to leverage social media.
#B2B #SMM
Symmetrical Media Marketing

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@Symmetricalmm
#BalanceSMM
What does Symmetrical mean?

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@Symmetricalmm
#BalanceSMM
Our Symmetrical B2B Strategy:
Post the same content across each social media platform
with simple consistent daily post scheduling
at the optimal post times. Share your own keyword-rich
unique content and curated content from credible sources.
Use the same @handle (for Twitter, Instagram and etc.)
with identical custom company page URL’s as your website
as well as the same (or similar) company summary.
Example: @Symmetricalmm for Twitter, Periscope and Instagram
www.symmetricalmm.com for the website and www.facebook.com/symmetricalmm

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@Symmetricalmm
#BalanceSMM
4 Symmetrical B2B Platforms:
Google+, Twitter, Facebook, LinkedIn
Additionally Recommended B2B Platforms:
Slideshare, Periscope, Youtube
Secondary B2B Platforms:
Pinterest, Instagram

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@Symmetricalmm
#BalanceSMM
Google+
• Social layer across all of Google’s services
• An under-utilized and versatile social network
• SEO booster!!
• Posts on Google+ can increase search
authority by ranking prominently in search
results
• 400+ million users

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@Symmetricalmm
#BalanceSMM
Twitter
• Largest micro-blogging social network
• Most effective for #events
• Owns Periscope, Vine, TweetDeck
• 300+ million users
Twitter polls were
introduced in late 2015

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@Symmetricalmm
#BalanceSMM
Facebook
• Largest and most versatile social network
• Affordable and effective paid targeted advertising
• Owns Instagram, WhatsApp
• Over 58% of adults use Facebook

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@Symmetricalmm
#BalanceSMM
LinkedIn
• Largest B2B Network
• Perfect for professional branding, maintaining professional connections,
sharing industry related content
• LinkedIn Premium Accounts: Job Seeker, Business Plus, Sales Navigator
Professional, Recruiter
• Owns Slideshare, Pulse, Lynda.com
• 400+ million users
LinkedIn has created over
11 user-friendly mobile apps

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@Symmetricalmm
#BalanceSMM
Additional Social Media Platforms
• Slideshare-Largest slideshow sharing platform
• Periscope-Video livestreaming app
• Youtube-Largest video sharing social network
• Pinterest-Idea sharing social network, content hub
• Instagram-Photo and video sharing social network

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@Symmetricalmm
#BalanceSMM
Content Marketing Tips
• Keep posts “short and sweet”
• Share your own unique content to build your brand
• Post content that will make followers look good when
they share it
• Include a web link, photo, video or any other form of
media to increase engagement
• Popular forms of content include: photos, slideshares,
blogs, link, podcasts, videos, graphics, news updates,
quotes, webinars

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@Symmetricalmm
#BalanceSMM

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@Symmetricalmm
#BalanceSMM
Why Symmetrical?
• Our strategy will help you to expand your online presence by leveraging
authority social media sites which will help your company to:
• Build Brand Credibility
• Promote Awareness
• Establish & Nurture Relationships
• Provide Value
• Be Consistent
• This strategy will help you to generate leads, build your email list, increase
web traffic and drive sales for your business.

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@Symmetricalmm
#BalanceSMM
The next step is to develop your own
social media strategy. Consider the
following questions:
What are my social media marketing strategy objectives? (Be specific)
Who is going to manage my social media accounts?
Who is my target client?
Which social media platforms will I use to reach my target audience?
How frequently will I post content on these platforms?

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@Symmetricalmm
#BalanceSMM
Consider the following questions:
What content will I post and blog about?
What kind of media will I include in my posts and embed in my blog posts?
How frequently will I blog?
Which social media tools will I use?
Which social media platforms will I run Advertisements on and how?

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@Symmetricalmm
#BalanceSMM
We are here to help!
• We offer:
• Social Media Consultations
• Social Media Strategy Development
• Social Media Coaching
• Social Media Branding
• Search Engine Optimization (SEO)
• Blog Strategy
• Social Media Audit
• Social Media Management

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@Symmetricalmm
#BalanceSMM
Contact us!
We would love to hear from you!
To learn more about Symmetrical Media Marketing,
visit our website and connect with us on social media: