This is the social media marketing strategy that our company has developed, tested and uses everyday. Andrew C. Belton created this strategy in late 2015 and build Symmetrical Media Marketing around using this strategy to help small businesses in the B2B industry. We hope that this strategy will be helpful to you and we encourage you to contact us so that we can customize this strategy to meet the needs of your business. Visit our website at: www.symmetricalmm.com @Symmetricalmm #Balancesmm
Symmetrical B2B Strategy
Created By: Andrew C. Belton
www.symmetricalmm.com @symmetricalmm #balancesmm
We are passionate about helping small businesses
to develop efficient social media marketing solutions.
We have developed a new strategy that is structured
to help small businesses in the B2B (Business-to-
Business) industry to leverage social media.
Symmetrical Media Marketing
What does Symmetrical mean?
Our Symmetrical B2B Strategy:
Post the same content across each social media platform
with simple consistent daily post scheduling
at the optimal post times. Share your own keyword-rich
unique content and curated content from credible sources.
Use the same @handle (for Twitter, Instagram and etc.)
with identical custom company page URL’s as your website
as well as the same (or similar) company summary.
Example: @Symmetricalmm for Twitter, Periscope and Instagram
www.symmetricalmm.com for the website and www.facebook.com/symmetricalmm
• Social layer across all of Google’s services
• An under-utilized and versatile social network
• SEO booster!!
• Posts on Google+ can increase search
authority by ranking prominently in search
• 400+ million users
• Largest micro-blogging social network
• Most effective for #events
• Owns Periscope, Vine, TweetDeck
• 300+ million users
Twitter polls were
introduced in late 2015
• Largest and most versatile social network
• Affordable and effective paid targeted advertising
• Owns Instagram, WhatsApp
• Over 58% of adults use Facebook
• Largest B2B Network
• Perfect for professional branding, maintaining professional connections,
sharing industry related content
• LinkedIn Premium Accounts: Job Seeker, Business Plus, Sales Navigator
• Owns Slideshare, Pulse, Lynda.com
• 400+ million users
LinkedIn has created over
11 user-friendly mobile apps
Additional Social Media Platforms
• Slideshare-Largest slideshow sharing platform
• Periscope-Video livestreaming app
• Youtube-Largest video sharing social network
• Pinterest-Idea sharing social network, content hub
• Instagram-Photo and video sharing social network
Content Marketing Tips
• Keep posts “short and sweet”
• Share your own unique content to build your brand
• Post content that will make followers look good when
they share it
• Include a web link, photo, video or any other form of
media to increase engagement
• Popular forms of content include: photos, slideshares,
blogs, link, podcasts, videos, graphics, news updates,
• Our strategy will help you to expand your online presence by leveraging
authority social media sites which will help your company to:
• Build Brand Credibility
• Promote Awareness
• Establish & Nurture Relationships
• Provide Value
• Be Consistent
• This strategy will help you to generate leads, build your email list, increase
web traffic and drive sales for your business.
The next step is to develop your own
social media strategy. Consider the
What are my social media marketing strategy objectives? (Be specific)
Who is going to manage my social media accounts?
Who is my target client?
Which social media platforms will I use to reach my target audience?
How frequently will I post content on these platforms?
Consider the following questions:
What content will I post and blog about?
What kind of media will I include in my posts and embed in my blog posts?
How frequently will I blog?
Which social media tools will I use?
Which social media platforms will I run Advertisements on and how?
We are here to help!
• We offer:
• Social Media Consultations
• Social Media Strategy Development
• Social Media Coaching
• Social Media Branding
• Search Engine Optimization (SEO)
• Blog Strategy
• Social Media Audit
• Social Media Management
We would love to hear from you!
To learn more about Symmetrical Media Marketing,
visit our website and connect with us on social media: