20 Business Secrets you should know before you become an Image Consultant

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Sylvie di Giusto, owner of Executive Image Consulting, is a professional Image Consultant and Personal Branding Strategist in New York City. Furthermore, she offers Business Coaching Services to her fellow Image Consultants, and those who want to become successful in this competitive industry. This presentation contains 20 of the many business advices she shares during her presentations, valuable and useful for Image Consultants, Fashion Stylists, Personal Stylists, Wardrobe Consultants, … actually everyone who is a small business owner.

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20 Business Secrets you should know before you become an Image Consultant

  1. 1. 20 business secrets you should know, before you become an Image Consultant Sylvie di Giusto | Executive Image Consulting | New York
  2. 2. YOU DON’T NEED A LOGO. NEED A YOU “Say what you do. Do what you say.” Image courtesy of [Naypong,] / FreeDigitalPhotos.net # 01
  3. 3. Choose a Niche (or even better, create one) “It will be easier for you to target your clients, and easier for your clients to target you - the authority in this field!” Image courtesy of [mack2happy] / FreeDigitalPhotos.net # 02
  4. 4. Saying NO to one thing allows you to say YES to something else “Before you commit to a new client or project ask yourself: ‘Is this the business that I am in?’ If not, turn it down or give it away. “ Image courtesy of [digitalart,] / FreeDigitalPhotos.net # 03
  5. 5. Know your Hunting Ground yourself, clients, region, competition, trends, outside your industry ... “Knowing more equals earning more. It’s as simple as that.” # 04
  6. 6. There might be a “hidden” customer “Use her, listen to her, include her, value her, pamper her ... but never ignore or fight her.” Image courtesy of [sippakorn] / FreeDigitalPhotos.net # 05
  7. 7. You are better than “Offer something that’s worth paying for it.” Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net # 06
  8. 8. Don’t be cheap. “Because you don’t want cheap customers!” Image courtesy of [David Castillo Dominici] / FreeDigitalPhotos.net # 07
  9. 9. Create your own definition of success. “Stick with them and IGNORE definitions set by others.” # 08
  10. 10. Don’t be cheap. Don’t quit your day job, yet! “Cash flow is the lifeblood of your business.” Image courtesy of [Vlado] / FreeDigitalPhotos.net # 09
  11. 11. You are an Look like an Image Consultant 24/7 “Practice what you preach! If you don’t like that idea, choose another career.” Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net # 10
  12. 12. Do people know how much you know? em. g th ellin rt t l sona ” r ur pe e will. ta of yo ne els t, s ge If no char someo e ’t tak utation n ou do ss rep “ If y busine and Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net # 11
  13. 13. SKIP THE 80’s “Image Consulting is so much more than giving them awkard names for their body shapes and draping them with colored fabrics.” Image courtesy of [digitalart, Gualberto107, nuttakit, foto76, Boykung, chrisroll] / FreeDigitalPhotos.net # 12
  14. 14. READ! “Learn from people smarter than you.” Image courtesy of [adamr] / FreeDigitalPhotos.net # 13
  15. 15. The Problem with Social Media is “But, you have to do it the right way.” THAT EVERYONE DOES IT, because everyone thinks you have to do it. Image courtesy of [KROMKRATHOG] / FreeDigitalPhotos.net # 14
  16. 16. YOU ARE A NEEDLE IN A HAYSTACK “The truth is that the world doesn’t need one more Image Consultant, one more Website, one more Blog, one more Tweet. There are already enough out there. Stand out! Be visible! And make it easy for people to see YOU.” # 15
  17. 17. YOU run your business. Don’t let your business run you. “I believe in the power of technology.” Get what you need to keep yourself productive, organized and up-to-date. Image courtesy of [emptyglass] / FreeDigitalPhotos.net # 16
  18. 18. Build your own Advisory Board. “Too often, we think we have all the answers and are the only people who can really get things done. Don’t be shy to ask for help.“ Image courtesy of [Stuart Miles] / FreeDigitalPhotos.net # 17
  19. 19. APPRECIATE YOUR CLIENTS “NEITHER DOES IT TAKE A LOT OF MONEY NOR TIME TO LET THEM KNOW THEY ARE VALUED.” Image courtesy of [gubgib] / FreeDigitalPhotos.net # 18
  20. 20. I love myself “Take care and stay safe.” Image courtesy of [digitalart,] / FreeDigitalPhotos.net # 19
  21. 21. You r bus ines sw ill n eve rb e pe rfec t, n eve r be eas y, n eve rb e do ne . .. “ ... but that’s the fun of it!“ Image courtesy of [bplanet] / FreeDigitalPhotos.net # 20
  22. 22. THANK YOU DANKE | MERCI | XIE XIE | GRAZIE | GRACIAS | ARIGATO ... Connect with Sylvie ... Sylvie di Giusto is a professional Image Consultant and Personal Branding Strategist in New York City. Furthermore, she offers Business Coaching Services to her fellow Image Consultants, and those who want to become successful in this competitive industry. 8 Spruce Street | New York, NY 10038 | United States +1.267.303.7577 Executive_Image_Consulting say-hi@executive-image-consulting.com www.executive-image-consulting.com www.executive-image-consulting.com/blog https://plus.google.com/+SylviediGiusto www.linkedin.com/in/sylviedigiusto www.twitter.com/sylvie_digiusto www.facebook.com/ExecutiveImageConsulting www.instagram.com/executiveimageconsulting www.pinterest.com/ExecutiveImageC/ www.klout.com/Sylvie_diGiusto

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