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How to build a 360 experiential platform for RedBull in 5 steps

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How to build a 360 experiential platform for RedBull in 5 steps

  1. 1. Nachtlab AgencyRed Bull BxB HOW TO BUILD A 360 EXPERIENTIAL PLATFORM FOR RED BULL IN 5 STEPS
  2. 2. STEP 1 Ideating the concept: BACKxBACK. A 360 platform where young talented DJs meet their electronic music hero artists for a back-to-back collaboration both in the studio and behind the decks” Nachtlab AgencyRed Bull BxB
  3. 3. STEP 2 Designing the Visual Brand Identity for the new platform. Nachtlab AgencyRed Bull BxB
  4. 4. Nachtlab AgencyRed Bull BxB STEP3: DESIGNING THE RED BULL BXB STAGE THAT HOSTS THE MUSIC COLLABORATIONS LIVE AT FESTIVALS.
  5. 5. STEP 4 Documenting the collab each step of the way in a series of long-tail videos and content for the online destination and social media. Nachtlab AgencyRed Bull BxB
  6. 6. Nachtlab AgencyRed Bull BxB ‘Rock the show’ STEP5: TREATING THOUSANDS OF CLUB-, AND FESTIVALGOERS TO UNIQUE MUSIC COLLABORATIONS - ROCKING THE SHOW.
  7. 7. 
 
 Nachtlab Agency is an Amsterdam / Ibiza based agency dedicated to creating exhilarating live experiences around the globe. We build incredible stages, festival grounds, and shows for brands. 
 With our international network of DJs, producers, light designers, visual artists, personalities, performers and other creative creatures of the night, we bring brands to life. We transform marketing strategies into experiential campaigns, amplifying them through social-media storytelling. Because we 
 speak the language of the night… Fluently! Nachtlab AgencyRedbull BxB
  8. 8. www.nachtlabagency.com

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