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How to sell SilverStripe in the enterprise and public sector markets - StripeCon EU 2021

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How to sell SilverStripe in the enterprise and public sector markets - StripeCon EU 2021

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Silverstripe is an amazing CMS framework that competes with the biggest names in our industry.

In that presentation, my goal is to convince you of this. I know that being here you are not thinking about Drupal, SiteCore or Kentico but if you have ever talked to clients, they might have challenged you on that statement? Has that happened to any of you recently?

So if you still have any doubt, I will demonstrate how we made that statement come true.

Silverstripe is an amazing CMS framework that competes with the biggest names in our industry.

In that presentation, my goal is to convince you of this. I know that being here you are not thinking about Drupal, SiteCore or Kentico but if you have ever talked to clients, they might have challenged you on that statement? Has that happened to any of you recently?

So if you still have any doubt, I will demonstrate how we made that statement come true.

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How to sell SilverStripe in the enterprise and public sector markets - StripeCon EU 2021

  1. 1. StripeCon EU 2021 / @SylvainReiter StripeCon EU 2021
  2. 2. StripeCon EU 2021 / @SylvainReiter Main takeaway “Silverstripe is an amazing CMS framework that competes with the biggest names in our industry.” Sylvain Reiter, Sept 2021
  3. 3. StripeCon EU 2021 / @SylvainReiter Together, we transform digital
  4. 4. StripeCon EU 2021 / @SylvainReiter The story • < 12-month delivery • Complex integrations • Regulatory environment • 5% uplift in users rating the website as ‘easy to use’
  5. 5. StripeCon EU 2021 / @SylvainReiter How it started… • “New web CMS solution” • “Appropriate content workflows” • “Security and performance testing” • “Staff training”
  6. 6. StripeCon EU 2021 / @SylvainReiter Sales consideration “You’ve got to start with the customer experience and work backward to the technology. You can’t start with the technology and try to fi gure out where you’re going to see it.” Steve Jobs, 1997
  7. 7. StripeCon EU 2021 / @SylvainReiter Where do you begin? • Sell a process, not a solution • Stay open-minded - Silverstripe might not be right for every project • Rely on accreditations and previous success stories from other clients • Consider everyone’s requirements
  8. 8. StripeCon EU 2021 / @SylvainReiter Who is selecting the CMS? • Marketing • Editorial • Tech Support • IT & InfoSec • Legal & Compliance • Procurement
  9. 9. StripeCon EU 2021 / @SylvainReiter Selection criteria • Editors’ experience • Publication features • Security credentials • Community support • Total cost of ownership • Framework extensibility
  10. 10. StripeCon EU 2021 / @SylvainReiter Highlight core credentials • Re-usable blocks • Multi-site capabilities • Open-source stack • Community modules
  11. 11. StripeCon EU 2021 / @SylvainReiter Build trust in the platform • Set up several demos • Let the client play with it for a week • Reconcile their requirements against what they experienced
  12. 12. StripeCon EU 2021 / @SylvainReiter Now the real work starts… 🎉 🎉
  13. 13. StripeCon EU 2021 / @SylvainReiter UX deliverables • Stakeholders & persona interviews/research • Content audits • IA • Prototypes • Usability testing
  14. 14. StripeCon EU 2021 / @SylvainReiter Prototypes to drive the tech specs
  15. 15. StripeCon EU 2021 / @SylvainReiter Visual design • Align with the brand • Think in ‘blocks’ • Map out all components
  16. 16. StripeCon EU 2021 / @SylvainReiter Technical specifications • Content types • Search logic • Workflows • Tracking • Testing
  17. 17. StripeCon EU 2021 / @SylvainReiter Accessibility • Colour contrast • HTML structure • DOM elements • ARIA tags • Captions • Forms
  18. 18. StripeCon EU 2021 / @SylvainReiter Accessibility testing (automated)
  19. 19. StripeCon EU 2021 / @SylvainReiter Accessibility testing (manual)
  20. 20. StripeCon EU 2021 / @SylvainReiter Building the CMS • Page types • Search engine • Multi-site module • Custom integrations
  21. 21. StripeCon EU 2021 / @SylvainReiter Contributed modules • Community support for most user needs 
 • New custom modules created for this project
  22. 22. StripeCon EU 2021 / @SylvainReiter Quality assurance • Document test scenarios upfront • Manual cross-browser testing • Automated regression testing • Load testing before launch • External security testing
  23. 23. StripeCon EU 2021 / @SylvainReiter DevOps • AWS cloud hosting • Automated CI pipeline • External pen-test audits • Cloudflare security layer
  24. 24. StripeCon EU 2021 / @SylvainReiter Together, we transformed digital 
 
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  25. 25. StripeCon EU 2021 / @SylvainReiter The power of the community • Run more events • Build more modules • Showcase more work We are all in this together!
  26. 26. StripeCon EU 2021 / @SylvainReiter Any questions? Reach out on Twitter @SylvainReiter www.cyber-duck.co.uk Many thanks

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