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HOW TO MARKET TO<br />HIPSTERS<br />?<br />*I PUT A TRIANGLE, HIPSTERS LOVE TRIANGLE.<br />
THIS IS A 70’S SCIENTIST.<br />HE STUDIES TRIBES.<br />
THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…<br />
THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…<br />« SUBCULTURE OF CONSUMPTION »<br />
THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…<br />« SUBCULTURE OF CONSUMPTION »<br />
HOW CAN I RECOGNIZE A TRIBES SUBCULTURE OF CONSUMPTION ?<br />I KNOW, TOO MUCH TRIANGLES, RIGHT ?<br />
OUTFIT.<br />LANGUAGE.<br />LIFESTYLE : <br />
SO ?<br />WHAT IS A HIPSTER ?<br />
IT’S NOT THAT SIMPLE.<br />
SNOB/JADED/2YEARSONYOU/AVANTGUARDISTE/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/...
CAN WE REALLY MARKET TO HIM ?<br />
YES.<br />
HOW?<br />
GOOD QUESTION.<br />
THE ANSWER IS<br />
BY NOT MARKETING TO HIM.<br />
WHAT DO ?<br />Sellsomeironic/minimalist/uselessthings. One rule : the product has to be rare or limited.<br />Alternative...
OBSERVATION HOMEWORK FOR NEXT WEEK.<br />
OF COURSE THIS PRESENTATION WAS IRONIC.<br />AND POWERPOINT IS SOOO 2010.<br />YEAH, I KNOW…<br />THANK YOU.<br />
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How to market to hipster

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Ten minutes exercise in english class, this presentation is ironic, of course. I know this is not the definition of subculture, I know that is more complex than that. I did it for lol.

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How to market to hipster

  1. 1. HOW TO MARKET TO<br />HIPSTERS<br />?<br />*I PUT A TRIANGLE, HIPSTERS LOVE TRIANGLE.<br />
  2. 2.
  3. 3. THIS IS A 70’S SCIENTIST.<br />HE STUDIES TRIBES.<br />
  4. 4. THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…<br />
  5. 5. THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…<br />« SUBCULTURE OF CONSUMPTION »<br />
  6. 6. THE TERM « TRIBES » WASN’T VERY BANKABLE, SO…<br />« SUBCULTURE OF CONSUMPTION »<br />
  7. 7.
  8. 8.
  9. 9.
  10. 10.
  11. 11.
  12. 12.
  13. 13. HOW CAN I RECOGNIZE A TRIBES SUBCULTURE OF CONSUMPTION ?<br />I KNOW, TOO MUCH TRIANGLES, RIGHT ?<br />
  14. 14. OUTFIT.<br />LANGUAGE.<br />LIFESTYLE : <br />
  15. 15. SO ?<br />WHAT IS A HIPSTER ?<br />
  16. 16. IT’S NOT THAT SIMPLE.<br />
  17. 17. SNOB/JADED/2YEARSONYOU/AVANTGUARDISTE/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC/IRONIC<br />
  18. 18.
  19. 19. CAN WE REALLY MARKET TO HIM ?<br />
  20. 20. YES.<br />
  21. 21. HOW?<br />
  22. 22. GOOD QUESTION.<br />
  23. 23. THE ANSWER IS<br />
  24. 24. BY NOT MARKETING TO HIM.<br />
  25. 25. WHAT DO ?<br />Sellsomeironic/minimalist/uselessthings. One rule : the product has to be rare or limited.<br />Alternative strategy : the customisation<br />
  26. 26. OBSERVATION HOMEWORK FOR NEXT WEEK.<br />
  27. 27. OF COURSE THIS PRESENTATION WAS IRONIC.<br />AND POWERPOINT IS SOOO 2010.<br />YEAH, I KNOW…<br />THANK YOU.<br />

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