Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Upcoming SlideShare
Innovate Chattanooga - Measuring the Success of the Innovation DIstrict
Download to read offline and view in fullscreen.


internet marketing

Download to read offline

Internet marketing are the same as traditional marketing,others are not.The internet is the great place to do buisness,whether you are a retailer selling a particular line of products or a service provider making your living on the internet.

Related Books

Free with a 30 day trial from Scribd

See all
  • Be the first to like this

internet marketing

  1. 1. Intenet Marketing, The Internet is a great place to do business, whether you're a retailer selling a particular line of products or a service provider making your living on the Internet. There is, however, one age-old problem with business that never seems to go away: people won't buy what they don't know about. This is where Internet marketing comes in. Internet marketing basically involves using various tools and services to let your business reach a wider base of potential customers. Good Internet marketing will bring in a significant number of clients, keep them interested and then make more than happy to purchase more of your products. A not-so-good Internet marketing program, however, will be a complete waste of time and money. In the worst case scenario, you could even end up doing more harm than good to your business if the marketing strategy is poorly thought out. Strangely enough, most people actually fail in their Internet marketing strategies not because they lack the knowledge or the technical capabilities to make good use of Internet Marketing. SEO, HTML, opt-in lists, landing pages - all of this will not matter if the would-be marketer does not know how to actually succeed with the tools at his or her disposal. Let me be clear: this article is not a technical manual on the finer points of Internet marketing. No tutorials, no tests, no benchmarks. This article aims to supplement your technical know-how and give you an idea of what to do with your skill and knowledge. It will allow you to channel your efforts and create far-reaching plans. In short, this article will teach you how to be successful in your first year in Internet marketing. The Mindset of a Successful Internet Marketer A successful marketer needs a vision to be able to succeed. No, I am not talking about some grand, messianic vision or something. I am talking about a vision that will define where all the Internet marketing efforts will go to. This vision will allow you to focus your efforts into something more productive, and will allow you to truly succeed in Internet marketing. But before you can define your vision, you must first assume the mindset of a successful marketer. This mindset is in turn composed of different frames of thought. Here are some of the more important ones: Honest and Sincere The very first thing I have to tell you is that no truly successful Internet marketer is a sham and a fraud. The stereotype of the Internet marketer that sidelines as a ruthless vulture and snake-oil salesman is an image that is, sadly, more commonly adopted than I would like. But let me tell you that being a successful Internet marketer means being successful for the long run - and you cannot be successful in the long run if you start your career as a fraudster. The rewards from fraudulent sales or deceptive marketing strategies are immediate and attractive, but you cannot build a marketing empire with foundations laid on lies and deceptions. An Internet marketer with a name built upon reliable business and customer satisfaction will yield more rewards in the long run than an anonymous ghost who has to change names every now and then lest he/she face criminal charges. Willing to Experiment One of the marks of a successful Internet marketer is the willingness to try things out. Many would-be marketers spend months (even years) studying how to be effective in Internet marketing. This is all well
  2. 2. and good, but all this will be for nothing if you are not willing to put your skills out on the open market where it will be actually tested under pressure. The truth of the matter is that there is not absolute recipe for success as an Internet marketer. You just have to grit your teeth and dive into the whole mess. You learn faster, and you will be able to find out what works and what does not in your particular line of work. Even your mistakes cannot be considered as failures if you learn from them and use that knowledge to better yourself . Reflects and Learn From Mistakes Just because an experiment of yours fails does not mean you should just up and forget it. The whole point of experimenting is to find out what works and what does not. If something you just implemented does not work, like a weak landing page or faulty search engine optimization, then you have to go back and trace where the mistake stemmed from. This is why it is absolutely essential that you reflect upon any problems you encounter in your Internet marketing campaign. What went wrong, how did it go wrong, how can I fix it and how can I improve on it? These four questions are staples when it comes to reflecting on and learning from any mistakes. Seeks Excellence in All That Needs to Be Done Good enough is a far cry for very good, even though both are "good" in a sense. Excellence is when you give your best to everything you do. This excellence is not optional if you want to be a successful Internet marketer. You don't cut corners, you don't do a sloppy job and you don't say "this is good enough." Excellence is basically about making sure that you do as good a job as you can. This pursuit of excellence will always drive you to find better and better ways of doing things, greatly increasing productivity and efficiency. Best of all, your customers will immediately recognize your this excellence and will be more willing to at least check out what you have to offer. Sets Competitive Standards to Meet There is another reason you need to seek excellence - the best and most threatening of your competitors also do the same. You must always understand what your competitors are up to. You have to know what they offer, how they do things, how they market themselves and even how successful they are. If excellence will push you further up in your marketing efforts, then your competition will define the bare minimum you need to work with. This is especially useful when you are new to Internet marketing. Your competitors will most likely have been around for quite a long time already and will have spent a significant amount of time and money to get where they are now. All you need to do is analyze how they do things and you will be able to benefit the most from your competitor's existing practices. Understands the Needs of the Customer This is cliché, I know, but it is something so many new Internet marketers overlook that it is worth pointing out once again. All people have needs. If somebody comes along selling something that will satisfy my needs, then I will be more than happy to part with my hard-earned money. This simple fact underscores the importance of spending time, money and effort reaching out and understanding the needs of your target customer base. Many first-time Internet marketers also have this frame of thought where they believe that exploiting their customers and wringing money from them as quickly as possible is the only way to survive. This thinking cannot be more flawed. Any kind of business, Internet marketing included, will only survive if trust is built between customer and client. Reaches Out and 'Touches' Customers This is another cliché, yes, but it is nonetheless important: your customers must feel that you actually give a hoot about their satisfaction. I have come across so many marketing tactics that look and feel stale and too focused on selling a product. The marketers here have made a fatal mistake: they got too absorbed
  3. 3. with exploiting the needs of the customer rather than connecting to these needs. You must always show that the products and services you offer are solutions to a problem, not just tools you use to squeeze money out from customers. It is also worth note that you should not try too hard to "sell" your product to a potential client. I have come across numerous sales pages with a ton of testimonies, videos, promos, guarantees and smiling faces all promising one thing or another. The marketers behind these pages were trying so hard to convince me to buy their products that I simply got turned off and left the page before even finding out what they wanted to sell to me. Transparent About Everything People will be more willing to buy a product if they know exactly what they are getting. Many marketers love to use fancy prose, grand promises and technical jargon to bedazzle potential customers. This isn't such a bad thing in most cases, but all this grandstanding will be for nothing if the potential client does not understand what the heck they are looking at. Be as transparent as you can about what you sell and you will find customers much more willing to do business with you. This is especially important for product pricing and fees. You would be surprised at how many sales pages exist on the Internet that do not list the actual costs of purchasing a product or service. Lots of promises and lots of testimonies, yes, but the lack of information on something as basic as pricing is enough to turn most people away from the site. Builds a Network of Partners Internet marketing is not a one-man (or one-woman) job. You will need the help of a lot of people to make yourself truly successful in this field of work. Once you get down to the more complicated aspects of Internet marketing, you will inevitably find yourself working with a whole host of people: content creators, writers, shippers, reviewers, accountants, customer care etc. Everyone you meet is a potential partner, so always take the opportunity to create and expand your network whenever you can. Even fellow Internet marketers can prove to be useful partners. You could swap customers by selling products and services that complement the business of the other market. For example, marketer A sells fiction ebooks via Amazon while marketer B sells leather covers for the Amazon Kindle. Both marketers could work together to promote each other's products; effectively sharing their customer base with each other. Emotionally Balanced About the Business Nobody is a heartless machine, but breaking down into an emotional wreck all the time can't be good for business. A successful Internet marketer needs to be completely objective when it comes to making business decisions. Your personal life must not seep into your work, especially when your marketing efforts start to get distorted in the process. Beliefs, opinions, biases and even political affiliations must be kept separate from work, otherwise they could blind you from seeing things as they really are. This also goes for the success and failure of your Internet marketing ventures. Internet marketing is a fast- moving world, which means things die off as quickly as they are born. Look long and hard at your marketing programs and be impartial about which ones are worth spending energy on and which ones need to be dropped. Uses Money Productively and Efficiently One of the more common problems with Internet marketers is that they do not know how to use their money wisely. Let's say you have earned a cool thousand dollars in sales from your most successful marketing campaign. Bills and taxes are paid, and you still have $500 left over. What will you do with this money? Will you purchase educational materials, obtain marketing tools and hire people to handle the time-consuming tasks, or will you blow it all on a fancy tablet PC? Remember that the money you earn is not something you have to spend right away. It is a resource that you can use to make your marketing
  4. 4. campaigns even more successful in the future. You could even use that money to save up for retirement or as a mortgage down payment. Whatever you decide to do, just make sure that you always 'invest' your money in something that will be truly beneficial to you. Willing to Innovate and Create There are a lot of marketing programs out there that can introduce you to the basics, but do not ever forget to be creative. There is often no need to reinvent the wheel, and there are plenty of instances where you can learn from the experiences of the successful (and not-so-successful) marketers out there. But you do have to remember that people are constantly learning and evolving as well. What might have worked two, three years ago will be done to death by now - especially considering the breakneck pace of evolution over the Internet. It is for this reason that a successful marketer is always willing to try out new things. These new things may not always be successful or turn a profit right away, but they will always impart valuable knowledge to the marketer at the end of the day. This is especially important when you consider the next frame of thought that is present in the mindset of successful Internet marketers. 'Hungry' for More and More Knowledge The last but most certainly not the least of important mindsets of a successful Internet marketer is the ever- increasing desire to learn more about his or her business. You must never, ever stop thinking that you know enough to keep you on top of your business. The world of business is ever-evolving, with new players (and competitors) coming in with their innovative and creative methods. The last thing you want to do is to fall behind the competitive curve simply because you are not on top of the latest news and information regarding your business. It is for this reason that you must always be hungry to learn whatever you can about your business. Talk to your customers. Know what makes them happy and what frustrates them. Find out how you can be operate more effectively on a day-to-day basis. Learn how to make more with less. These are but a handful of areas that you can focus on. Be hungry for knowledge, and you will be able to stay on top of the game at all times. Internet marketing is continuing to increase in its importance. Current statistics prove that more and more marketing budgets are being spent in internet marketing. One great aspect of internet marketing is that there are a lot of effective methods of growing your business and many of them are free of charge. Therefore, there has never been a better time for businesses of all types and descriptions to implement an internet marketing strategy. If you are concerned about how you can use the power of the internet to grow your business, this article is for you. Internet Marketing Defined What is internet marketing? Well... that's a great question and really the answer is that it is a form of media that you can use to grow your business, advertise your services and increase both customer and prospect recognition. The internet gives the little man a level playing field so that it doesn't matter how much money they have - if they put the work in they can get similar results to multi-million (or even billion) dollar businesses. That is really because there are a lot of strategies that anyone can implement in their business and many of these are free of charge. Internet Marketing Provides Many Benefits Other benefits of implementing an internet marketing strategy in your business may include measurability, flexibility and (as I said above), the fact that many methods are free of charge. It is also free of charge to use services like Google Analytics - which enables you to track a lot of statistics about the people who use your product or service and gives you a lot of information about their demographics and also about the websites that refer people to your website or blog. Thanks to this Google service, in particular, you can track where the best results come from and it will give you some indication on where you should be spending your time and efforts. Internet Marketing Tactics Some of the internet marketing strategies that you can use include: 1. Pay-per-click Advertising. These include the main Google search engine and can be expensive. The pay-per-click advertising is listed in a couple of sponsored links at the top of the page and also some sponsored links that go down the right side of the page. Pay-per-click can be expensive, so if you don't have a large marketing budget, it is best to spend more time on other methods of internet marketing. If you like the sound of getting on page one of Google and don't have the money for pay-per-click, you should
  5. 5. concentrate your efforts on the organic listings which rely solely on keywords. This is free of charge and generates even more clicks than even the pay-per-click service that is offered. 2. Banner Ads: Banner ads are those boxed adverts with either a static image or flashy animations and some text that intices people to want to click on them (or that's the idea). If you want to use these, you would buy a certain amount of banner impressions and for each impression, your banner will be seen once. That usually equates to quite a few hundred or even thousands of impressions. These impressions are cheap an can be purchased from a variety of sites who cater for a variety of audiences. One of the biggest disadvantages of using banner impressions is that you are not guaranteed any clicks. 3. Email Marketing: This is the best way of implementing an internet marketing strategy and it really makes more sense than other methods. It is otherwise known as list-building. There is an old adage that says "the money is in the list" and so it is. List building can be like a golden ticket to success. The way to go is to build a relationship with the people on your list. Give them value and the money will follow, but you have to treat them like royalty at all times. When you build an email list, you can control the kind of person you market to. These can be taylored for any niche. You must however, be wary of email spam. You must ensure that your list is an opt-in one so that people are aware of who you are. This will ensure that they recognise you and that they take note of your emails. 4. Search Engine Marketing:
  6. 6. . As we said in method one, if you don't have the money for pay-per- click, you should get involved in search engine marketing and this is the free (and better) alternative. If done properly, it will get you on page one of Google. In order to get this popularity, you need to use a mixture of original and often updated content in the form of articles as well as backlinks from popular sites to your own website. Google loves content, so if you have a squeeze (or landing) page and want to get traffic to it, a great way to go is to publish articles. This can be on a blog, on article submission directories, or on other people's blogs. SEO (search engine optimisation) is a major way to increase traffic to your site. After all, if you are looking for something in general, where do you go? I know that often times, I go to Google and type it into the search box. Google isn't the only search engine. Others include Yahoo and more. This may sound a little odd, but go to Google and type in something like "the top ten search engines" or something along those lines. Google will obviously be at number one, but there are others. 5. Blog Marketing. Creating and maintaining a blog is an excellent way of building relationships with the right kind of people. As the internet progresses, there are more ways for you to get noticed by blogging too. Blogs have always been excellent for search engines as the content is always fresh and good bloggers will constantly be updating the content. However, if you use a blog, you will have more flexibility over who sees your blog and how you will be noticed. You can integrate social sharing buttons so that your readers can share your content with their Facebook or Twitter contacts. You can also use a plugin called "Facebook Comments" which enables your readers to comment on your blog, both on the post and on Facebook with the same message and at the same time. Another good tip is to approach other bloggers (in your niche) with content that they can use on their blogs, but also that will generate clicks back to your site and you can get the other blog's readers to do what you want them to.. 6. Article Marketing. If you have a squeeze page, a great way to generate traffic for that is to use article marketing. You would write articles for an article submission directory and the fact that the directory has your article gives you a backlink from a popular site. An article can be very valuable as it can be used in more than one way. You just have to rewrite it to use it on different sites.. Whichever tactics you use, you must be sure to seriously consider an integrated strategy where you are using two or three of these methods. You need to decide where you are going and how you are going to get there. It is essential that you read well-written content, read good books (that are related to your business), listen to audios and watch videos that are either related to your industry or business in general. There are other internet marketing tactics, but this article is already too long, so I shall end it there.To read further about this and related aspects of internet marketing, pleasee subscribe to my ezinearticles author alerts.
  7. 7. The successful internet marketers 7 essential ways to success. As you can imagine there are literally thousands of Internet marketers online and that number grows every day. Internet marketing is really an increasing industry of working in which regular folks are generating an income. Around the globe, men and women exactly like you and me are generating anywhere from a small amount of extra cash a month, all the way up to enough to replace their regular jobs completely with a better than full-time income. Did you know that the most successful of these Internet marketers all share certain essential keys to success in common? Would you like to know what some of these key factors are? Below I've listed 7 of the most effectiveness so that you can examine and adopt them too, to maximize your chances of online marketing success. Key to success #1 They develop detailed plans. Internet marketing is centered on performing a series of steps to produce an end result, and it really helps to decide what those actions will be in advance. To prevent throwing away valuable time in the middle of an action, wanting to know how to proceed next and attempting to figure it out, successful Internet marketers have already worked the steps out before hand so they know what should be done next. This eliminates the feeling of being overwhelmed or confused. Key To Success #2 They consistently take action. The most successful online marketers will make it clear that taking action quickly is critical. Operating your business from home can really makes it easy to procrastinate and put off important tasks that you need to get done in a timely manner. Because there are no co-workers, bosses or clients directly in front of you to make you accountable, you have to find other methods of motivation and accountability. One of the simplest methods used is to put a note or motivational poster on their computer monitor or a place that they are sure to notice that directs them to stick to the job at hand for when they should become distracted. Key To Success #3 They make mistakes and get past them faster. Failure doesn't intimidate the successful Internet marketer. The truth if the matter is these successful folk will tell you that by making mistakes they learn even more, much faster and are able to figure out how not to make the same mistakes again, then they pass that knowledge on to others. They develop the mindset that to fail is to learn faster. Key to Success #4 They have excellent time management skills. Successful online marketing depends on making the most effective usage of the time you have. The successful Internet marketer maps-out a work day that is the heaviest with necessary tasks to be completed in the morning. That way it opens up the rest of the day for other important activities like sharing quality time with family and friends.
  8. 8. For those who have to still work a regular job to support themselves while their Internet business takes-off they will make time in to complete 10 minute tasks and longer through-out the day, time when they know they won't be distracted (early in the morning before work, or late at night). Key to Success #5 They are able to maintain a clear focus. Successful folks in Internet marketing are typically individuals who give full attention to one activity at a time. If they're up against an activity that can't be finished in one session, they'll split it up into smaller steps to enable them to focus on one action at a time so that they can complete each one before starting the next. Key To Success #6 They don't procrastinate. Quite a few Internet marketers use a system or various software to help them in avoiding procrastination. Several make use of a basic device such as an stop-watch or count-down timer to make certain that actions get undertaken and completed inside a specific time period. Other individuals make use of software programs to bar access to interruptions like social websites and computer games when the should be concentrating on getting Important work done. Key to Success # 7 Successful Internet marketers give themselves a good amount of time for relaxation. It has been by all successful folk involved in Internet marketing they point out the value of getting scheduled intervals in which they can leave the workplace and go to find relaxation by doing an activity they enjoy to unwind. It's knowing that they have these intervals of down-time set-up in advance that really enables them to buckle- down, work hard and focus during the time they have made available for Internet business. By imitating the keys used by successful Internet marketers mentioned above, you can start to be rewarded with the same levels of success they're getting. By paying attention to how other Internet marketers find success; there is no need to come up with a brand new concept. Just do what already works. Then as your Internet marketing business begins to be more successful you'll be in the position to pass on to others what has worked effectively for you. noted

Internet marketing are the same as traditional marketing,others are not.The internet is the great place to do buisness,whether you are a retailer selling a particular line of products or a service provider making your living on the internet.


Total views


On Slideshare


From embeds


Number of embeds