A Market is a place which allows the purchaser and the seller to
invent and gather information’s and lets them carry out exchange
of various products and services.
In other words the Meaning of Market refers to a place where the
trading of goods takes place. The place can be a market place or
a street market. A market is thus by definition comprises people
or business with potential interest, purchasing power and
willingness to spend the money to buy a product or service that
BENEFITS OF SEGMENTATION
•Satisfy customer needs more successfully.
•Customer feedback more easily obtained.
•Reduced costsas money is not wasted on ineffective
advertising & promotion.
South India, Western Region, North, East
Cities, Metro Cities, Cities with a population of 0.5 million to 1
million, Cities with a population of over 1 million.
- Rural & semi-urban areas
Rural villages with a population over 10,000; Semi-urban areas;
small town with a population between 20,000 & 50,000
Kids, Teenagers, Youth, Working age group, senior Citizens.
Low (up to 40,000 p.a.), lower middle (40,001 -80,000p.a.), Middle (80,001-12,000 p.a.),
Upper middle (12,001 -1,60,000p.a.), High (above 1,60,000 p.a.)
Unskilled worker, Skilled worker, Petty traders, Shop owners, Businessman/Industrialist, Self
employed(Professionals, Supervisory level, Sales executive)
Illiterate, School up to 4 years, School between 5 – 9, SSC/HSC, Graduate/Postgraduate.
Quality, Service, Economy, Speed
Nonuser, Ex-user, Potential user, First time user, Regular user
None, Medium, Strong, Absolute
Unaware, Aware, Informed, Interested, Desirous, Intending to buy
Attitude towards product
Enthusiastic, Positive, Indifferent, Negative, Hostile