NSS Programmes & Activities and the use of Social Media

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Co-ordinating, Networking and Monitoring of NSS Programmes & Activities through Social Media.

Session from the Orientation Course for Programme Officers of National Service Scheme (NSS)

Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam
(An organization under Ministry of MSME, Govt. of India)

Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India

Presented by: Syed M. Raza.
Digital & Social Media Strategist /Consultant,
Founder: Social Media Club - Assam

Published in: Education
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NSS Programmes & Activities and the use of Social Media

  1. 1. Co-ordinating, Networking and Monitoring of NSS Programmes & Activities through Social Media Orientation Course for Programme Officers National Service Scheme (NSS) Organized by: Indian Institute of Entrepreneurship (IIE), Guwahati, Assam (An organization under Ministry of MSME, Govt. of India) Sponsored by: Ministry of Youth Affairs & Sports, Govt. of India Presented by: Syed M. Raza. Digital & Social Media Strategist /Consultant, Founder: Social Media Club - Assam
  2. 2. Content Map: Part 1 1. Introduction, 2. The Story – The Change, 3. What & Where is Social Media?, 4. The SoLoMo Dilemma, 5. The Indian Context, 6. The Educational Context, 7. The Social Context, 8. The Interference of Social Media into Social Welfare and Social Responsibilities,
  3. 3. Content Map: Part 2 1. Co-ordination and Networking on/through Social Media, 2. Practical Aspects of Social Media in alignment with the objectives of NSS, 3. Behavioural and Psychological context, 4. Volunteering and Social Media, 5. Maslow’s Pyramid & Game Theory, 6. Student Community Management, 7. Society Interaction, 8. Tools & CMS,
  4. 4. Content Map: Part 3 *Monitoring on/through Social Media Hands-on Session (Practical)
  5. 5. The Change
  6. 6. The Change
  7. 7. The Change Source: DaveDailyDose
  8. 8. Social Media “Websites and applications that enable users to create and share content or to participate in social networking.” – Oxford Dictionary “It is the social interaction among people in which they create, share or exchange information and ideas in virtual communities and networks.” - Wikipedia
  9. 9. Social Media Social + Media Anyone Can Join User Generated Content Whether its Connectivity, Communication, Education & Learning, Social Media has brought a revolution. And importantly, the effects cannot be undone. (Solis) The Line Between Actual & Virtual World is getting Blurred.
  10. 10. Social Media The 3 types of SM: Publishing platforms: The platforms that enable everyone to publish anything. Sharing: Promote anything to anyone. Networking: Connect with anyone. (Publish it, Share it, Connect on …. But Responsibly)
  11. 11. Social Media
  12. 12. SoLoMo Dilemma SoLoMo = Social, Local, Mobile
  13. 13. The Indian Context Internet Penetration: 1st 100 Million = A Decade 2nd 100 Million = 3 Years 243 Million Indian Internet Users as of June, 2014
  14. 14. Social Media in India
  15. 15. The Indian Context
  16. 16. The Indian Context
  17. 17. The Educational Context
  18. 18. The Educational Context The Usage of Social Media in an Educational Context: Image Source: dontwasteyourtime.co.uk
  19. 19. The Social Context How does society take the social media? What Society? Virtual or Real?
  20. 20. Social Media, Social Welfare Social Media as often mistaken by many Indians is never the direct representation of social welfare and/or the social responsibilities. Rather, the later two can only be represented in content formats on/through Social Media. And the Social Responsibilities
  21. 21. Co-ordination and Networking Accept it or not, Co-ordination starts only with proper communication and so does the Networking. Social Media is no different when it comes to co-ordination and networking.
  22. 22. Co-ordination & Networking “NOT ME, BUT YOU” The NSS Objectives in the light of NSS
  23. 23. Co-ordination & Networking The Roadblocks…
  24. 24. Co-ordination & Networking 1. Student participation, 2. Society Coordination, 3. Coordination from college staff and peers, 4. Time constraints, 5. Financial side, 6. Tracking and Monitoring activities. YES, social media can help!! The Roadblocks…
  25. 25. Co-ordination & Networking 1. Student recruitment, 2. Student engagement, 3. Awareness, advocacy, 4. Motivation, 5. Engaging college staffs and peers, 6. Time bound usage, 7. Tracking and Monitoring activities. The Solution…
  26. 26. Co-ordination & Networking Generation “C” Connectivity – Connectedness – Consumerism Social Media – Social Economy – Connected Consumerism
  27. 27. Co-ordination & Networking Why Social Media? Facebook “70+% Assamese Students in the age group 18- 24 years are on Facebook.” (CareerDialogue)
  28. 28. Behavioural and Psychological context The Behavioural and Psychological aspects while volunteering for NSS.
  29. 29. Behavioural and Psychological context The use of Social Media…
  30. 30. Maslow’s Pyramid & Game Theory Can be applied through Social Media as well
  31. 31. Maslow’s Pyramid & Game Theory • Tools to motivate • INDIRA GANDHI NSS AWARDS • Participation in Republic Day Parade, • Appreciation at institutional and community level, • CSR
  32. 32. Community Management What is a Community? 1. Issues related to the community concerned, 2. Involvement of the community, 3. Volunteers and stakeholders.
  33. 33. Coordination with Society Awareness, Participation (Panchayat level + Individual), Role Modelling,
  34. 34. CMS Content Management System 1. Computer Applications – like in a Blog, 2. It is actually more than that
  35. 35. CMS Source: BrandNetworks
  36. 36. Tools • Groups in Social Networking Platforms, • Pages, • Blogs, • Photo Sharing networks, • Google Docs, • Video streaming sites.
  37. 37. Tools Groups
  38. 38. Tools Google Doc
  39. 39. Hands-on Session • Profile Branding, • Online Community creation and maintenance, • Monitoring/Tracking activities, • FEEDBACK
  40. 40. Hands-on Session • Profile Branding, • Online Community creation and maintenance, • Monitoring/Tracking activities, • FEEDBACK
  41. 41. Thank You! Presented By: Syed Mohsin Raza Social Media Club - Assam syed@socialmediasimplify.com +91-9435488999 FB.com/SyedMRaza.in @SyedMRaza

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