Aim: let people notice about the event and the activities,
get people involved,
as a Christmas decoration for the office to create a happy and
warm working environment.
Color tone: Red and white (Passionate, warm, happy )
Slogan: “Santa Clause is coming to town! Make a wish, let dream
come true on the Christmas.”
Activities: lucky draw
staffs can sign up online, write down their wish on a Coke “Bottle”,
than it will be collected by the “Santa Clause”. At the night of the
Christmas party, 30 wishes will be drawn. And the company will
help them to make dream come true.
Tradition media: Poster and newsletters
Game : Open happiness
* All of the employees in Coca cola company can participate, and this game aims to fulfill
some lucky employees’ wishes.
Write down your
wish and story, and
sign up on website
30 pieces of wishes
will be randomly pick
30 wishes will be
inserted into 30
bottles of coca cola.
30 bottles will be
hang on the Xmas
Invite the chairman
and directors to strike
on the bottles
Read the lucky dog’s
name and his /her
P.S: The wishes must be reasonable and realistic, the
wishes will be check out whether they reasonable or not.
The wish cant relate to any promote in company. The
bottles is specially made by argil.
∗ In order to perform this game, every employee have to sign up on the
company website and send your wish.
∗ The wishes should be reasonable and realistic, and the wishes can not relate
to promotion! Moreover, there is a budget for each wish, that is 500 US
∗ Every employee can tell a story why you want to fulfill this wish.
∗ Then, we will randomly pick out 30 employees to fulfill their wishes!
∗ After the Christmas party, we will inform those 30 lucky employees, and
arrange the branch company to prepare their wishes and then send it to their
∗ E.g.: Tom’s wish is to have a new laptop, and he followed all this steps to
sign up. Luckily, he was randomly chosen by us, then his new laptop will be
send to his home !!!
Details about the game
∗ It’s a good way to increase the publicity of the event, either
attracting media attention or getting more other employees
E.g. Stories of individual employee can be report on
the coke’s website (Facebook group, twitter, inter-
company websites) and YouTube, etc.
A employee hope to fulfill his daughters’ wish to
go to Disneyland.
∗ Get employees involved with this party.
Everyone has their own wishes, and everyone have
the chance to make it come true.
Anticipation of the Game
∗ The one who win the game will donate a charity in Atlanta
for certain amount of money on his own name. (Money
will be given by Coca-Cola)
∗ Stunt for the party
∗ Good for personal reputation so people would motivated
to engage the game
∗ Easy to know the people who donated the money is a
headquarter of Coca-Cola >one way to promote Coca-Cola
∗ Game: Pile up cans of Coca-Cola in 10min , who get the
highest one who win.
Pile up Happiness (Donation)
• use the Coca Cola Conversation (a blog that shares
information on a wide variety of topics, ranging from
Coca Cola role in history to Coke collectibles. )to
report the preparation and follow-up news related to
the Christmas party, let the staffs (as well as the public)
to know what is going on.
• Emails will be sent on daily basis to remind the staffs
about the event and the latest news stories. Using
continued stories to attract employees’ attention
towards the event.
New media as an Internal
∗ To celebrate the Millionth Guest of the World of Coca-
Cola, special event was held.
∗ Celebrations including a shower of balloon, special
greeting by Coca-Cola Polar Bear, etc.
∗ This has been reported by media, therefore rise the
case study : the Millionth Guest Event
• On the day of the party, special
celebration can be held to attract
public and media attention.
• E.g. The 12th
guests of that day can have
special gifts and attend the Christmas party as VIP.
will guide them to visit the World
of Coca-Cola, let public know more
about the Coca-Cola.
• Attract Media Attention
• Here Comes Santa Claus
• Up on the Housetop
• Deck the Halls
• I Saw Mommy Kissing Santa Claus
• Jingle Bell Rock
• Grandma Got Ran Over By a Reindeer
• Jingle Bells
• Rudolph the Red Nosed Reindeer
• Santa Claus is Coming to Town
• The Twelve Days of Christmas
• We Wish you a Merry Christmas
• Rockin' Around the Christmas Tree
Music in the party
(Traditional Christmas songs)