See how pixels help define audiences for advertisers.

1. Davey loves cycling. He frequently
participates in blogs and forums
about cycling, shops for gear online
and researches the latest innovations
in cycling products. He’s a fanatic!
Cycling advertisers want and need to find
and identify Davey across devices in order
to ensure their message is being shared
with the right person; regardless of context
or environmental location.
Advertisers use cookies to tailor their
marketing efforts to target the right
users. Davey's cookie not only tells
the advertiser that he likes bikes and
is searching for some new gear,
but also that he's a male in his 30s.
With this information, the advertiser
can target Davey with products that
are of interest to him.
Davey is assigned a cookie, which collects
information about things Davey likes. This
cookie comprises information with which
advertisers can identify and group Davey
within customer segments.
The cookie match results in
Davey being shown an advert for
a brand new product from from
Switchbikesaregreat.com.
DMPs have an audience store of identifiable
information so publishers can give insights to
advertisers around Davey, thus inferring interests
and providing more details about the user journey.
Davey’s cookie gets bigger.
In addition to the Publisher
being able to package up
data about Davey, it also
helps match to other
lookalike Daveys to give
Switchbikesaregreat.com
scale when promoting
their new products.
DMPs help publishers provide first and
third party data to enrich the matching
process. It also gives the publisher the
ability to package up Davey to help
advertisers drive their campaigns.
DMPs help publishers leverage
insights to help media buyers make
more refined buying decisions. Better
understanding of audience will result
in matching more consumers and
therefore making more money from
publisher advertising space.
About us
Switch Concepts delivers a
hugely powerful ad trading
platform fueled with incisive
predictive data for publishers and technology powered trading
strategies for advertisers across direct, programmatic, RTB and
Networks. Handling over 50 billion global impressions a month,
Switch Concepts manages and delivers high quality graded
inventory along with insightful, accurate audience data to drive
campaign and revenue performance.
If you would like to learn more about the services we have to offer,
there is no better time than now to contact one of our experts.
Visit us!
www.switchconcepts.com
Check out our blog!
www.switchconcepts.com
Connect with us!
See how pixels help
define audiences for
advertisers
Benefits for Publishers
Davey’s journey through a DMP pixel
Monetise and increase the revenue generated by
your digital properties.
Increase yield across supply since media buyers are
prepared to pay higher prices for targeted inventory.
Increase fill across supply.
Maximise the value of every consumer who visits
your sites.
Secure bigger deals and increase CPMs.