Social mediakeynote 20120430_slideshare

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Social mediakeynote 20120430_slideshare

  1. 1. Should we use socialTextmedia? is the wrongquestion. The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
  2. 2. Should we use socialTextmedia? is the wrongquestion! The Lutheran World Federation Keynote and Workshop on Social Media Martin Kuenzi, Head of Marketing & Communications
  3. 3. Don’t miss theadventure.
  4. 4. SOCIAL-MANIA
  5. 5. WHY YOU SHOULD CARE ABOUT #SM
  6. 6. WEBTRENDSCo-creation Crowdsourcing Crowdfunding Social shoppingEnterprise 2.0 Social networking Wikis Blogs Social news
  7. 7. LONG TAIL - LESS OF MORE
  8. 8. WHY SOCIAL MEDIA IS NOT A FAD! ! Source: Charron, C. et al., 2006. Social computing. 9
  9. 9. The Groundswell.People connecting using technology to get thethings they need from each other, bypassingtraditional institutions like corporations. Groundswell, Li and Bernoff
  10. 10. MARKETING IS A DIALOGUE - ALWAYS!!! OM ER CUST HE Y T F YOUR T’S WH L O T HA ONTRO I SI NC RA ND B 11
  11. 11. CASE STUDY I
  12. 12. CASE STUDY I
  13. 13. CASE STUDY II
  14. 14. CASE STUDY III 15
  15. 15. CASE STUDY IV 16
  16. 16. MARKETING TOOLKIT Source: Charron et al. 2008 17
  17. 17. SOCIAL MEDIA STRATEGY 18
  18. 18. @SwissRedshield
  19. 19. THE POWER OF THE WEB 20
  20. 20. LISTEN  Twitter: @SwissRedshield  Listen  Community building  Spread content 21
  21. 21. ASSESS (COMMUNITY MARKETING CONCEPT)
  22. 22. ENGAGE  Facebook: Heilsarmee.ArmeeDuSalut  Make sure you are ready for #FB  Assemble a crowd of people willing to interact  Be personal and share every day life content  Use it for viral campaigns  Get better! 23
  23. 23. MEASURE  Youtube: @SwissRedshield  Assemble content into your own Youtube channel  Create your playlists  Share and embed content  Use it for viral campaigns 24
  24. 24. PLAY AN ACTIVE ROLE
  25. 25. ASSESS Youtube Stats Facebook Insights 26
  26. 26. IMPROVE  iPhone-App: Feel Great!  Increase involvement of your crowd  Be part of today’s conversations  Trigger conversations 27
  27. 27. TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY) Keep it simple and make mistakes Engage in a conversation, if you feel so Build relationships and provide value. Make people feel being part of your story Listen to your audience Involve your staff and Offer various ambassadors channels 28
  28. 28. Social Networing has beenour favorite since ever.
  29. 29. ThankText you. Connect: Twitter: @PirateTill eMail: martin_kuenzi@salvationarmy.ch LinkedIn: http://ch.linkedin.com/in/martinkuenzi (c) 2012, Martin Kuenzi, Head of Marketing & Communications

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