ENGAGE Facebook: Heilsarmee.ArmeeDuSalut Make sure you are ready for #FB Assemble a crowd of people willing to interact Be personal and share every day life content Use it for viral campaigns Get better! 23
MEASURE Youtube: @SwissRedshield Assemble content into your own Youtube channel Create your playlists Share and embed content Use it for viral campaigns 24
IMPROVE iPhone-App: Feel Great! Increase involvement of your crowd Be part of today’s conversations Trigger conversations 27
TAKE AWAYS (HOW WE DO IT AT SWISS SALVATION ARMY) Keep it simple and make mistakes Engage in a conversation, if you feel so Build relationships and provide value. Make people feel being part of your story Listen to your audience Involve your staff and Offer various ambassadors channels 28
Social Networing has beenour favorite since ever.
ThankText you. Connect: Twitter: @PirateTill eMail: email@example.com LinkedIn: http://ch.linkedin.com/in/martinkuenzi (c) 2012, Martin Kuenzi, Head of Marketing & Communications