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Swisscom social media en français

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Presentation de Patrick Moeschler, responsable Social Media du groupe Swisscom, du 28.5.13 à l'Ecole d'ingénieurs et d'architectes de Fribourg.

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Swisscom social media en français

  1. 1. Swisscom sur Social MediaFribourg IT Security Day28.5.2013Patrick MoeschlerResponsable Social MediaCorporate CommunicationSwisscom
  2. 2. dd/mm/yyyy2Classification,Firstname&surname,Organization,Filename_VersionVue d’ensemble1
  3. 3. April20133PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGSwisscom Social Media MapSocial WebMonitoringThird PartySwisscom.chSupportCommunitySwisscomLabsHalloZukunftBlog196’00020’000150’000Views/Mt.ICT-Blog
  4. 4. 4SwisscomBrandCommunicationMarketingCommunicationCustomerServiceMediaRelationsHRSalesProduct-developmentHallo Zukunft-BlogStakeholder chez SwisscomSupportCommunitySwisscomLabsApril2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGICTBlog
  5. 5. 5Plusieurs Touchpoints avec notre marqueSocialMediaApril2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
  6. 6. dd/mm/yyyy6Classification,Firstname&surname,Organization,Filename_VersionLes canaux2
  7. 7. 7FacebookProduits, offresMarqueEntertainmentDialogueService à la clientèleApril2013PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
  8. 8. PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGDialogpositif négatifApril2013Ressources & SkillsProcessus & ToolsCommunication de crise
  9. 9. TwitterApril2013Privatkunden BusinessPorte-paroleBluewin.chLabsPatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013HR
  10. 10. Youtubedd/mm/yyyy10Classification,Firstname&surname,Organization,Filename_VersionPub TVCEO-InterviewsFilms «youtube»
  11. 11. Support CommunityPatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013Clients s’entraidentTraffique de googleTop User importants
  12. 12. XING, LinkedIn, KununuPatrickMoeschler,SocialMediaVerantwortlicherSwisscomAGApril2013Profile d’entrepriseRecruitingEvaluations surKununu
  13. 13. Swisscom Labsdd/mm/yyyy13Classification,Firstname&surname,Organization,Filename_VersionIdeesChallengesTrials
  14. 14. dd/mm/yyyy14Classification,Firstname&surname,Organization,Filename_VersionAll eyes on S4
  15. 15. Campagne Samsung Galaxy S4April201315PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG
  16. 16. April201316PatrickMoeschler,SocialMediaVerantwortlicherSwisscomAG

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