Help-U-Close SMM for Real Estate Agents

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Presentation Slides from SwiftLeads, www.swiftlead.com, January 17, 2013 Help-U-Close Social Media Marketing Workshop for Real Estate Agents.

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  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Optional Quote “You miss 100% of the shots you never take” – Wayne Gretsky
  • Help-U-Close SMM for Real Estate Agents

    1. 1. Help-U-Close Social Media Marketing WorkshopWinter 2013Jamie SteigerwaldMike Vardoulis
    2. 2. SOCIAL MEDIA
    3. 3. What is Social Media WHAT IS SOCIAL MEDIAFacebook - I like CoffeeGoogle+ - I am a Google employee who drinks CoffeeLinkedIn - I am good at drinking CoffeeYelp - I had a good experience with this CoffeeTwitter - I am drinking #CoffeePinterest – I have a collection of pictures and recipes of CoffeeYouTube - Watch me as I drink CoffeeMeetup - Let’s get together (in person) and drink CoffeeQuora - What is the difference between a Latte and a Macchiato?Blogger - Here is an article about my love of CoffeeCraigslist - I have some Coffee for sale (or free)
    4. 4. TWITTER Why Use Social Media Social ProofEngagementConversions
    5. 5. TWITTER Content Ideas Interviews ListsReviews Things to see…Locations Reasons you should move to…Events Deal of the WeekRecreation & Pastimes PollsQ & A (Solicit and Find)  Awards, Giveaways, Contests, and Promotions
    6. 6. BLOGS, FACEBOOK, AND GOOGLE+Blogs 300+ Words Include Images and VideoLink back to from other Social MediaLong answers to Q & AFacebook vs. Google+Neighborhood vs. PropertyUse Pages Not Personal ProfilesCreate Discussion What/Where/Who” Is This? Polls
    7. 7. TWITTER & PINTERESTTwitterInstant Impressions Listing, Open Houses, Showings, Previews Include Pictures (twitpics.com)Links back to all other Social Media ActivitiesFollow to be FollowedPinterestUse Business AccountBoard Ideas Kitchens, Master Bedrooms, Master Bathrooms, Curb Appeal, Design Ideas, Hobbies & Pastimes Dwell.com for ideas
    8. 8. YOUTUBE & CRAIGSLISTYouTubeAgent Profile VideosScreen Cast Market StatusProperty Videos Animoto.com for less then $5.00CraigslistInclude Video with Image LinksTest Headlines Use Image CodesSample Headline:[VIDEO] Bank Owned ► Great Schools ◄ Way Under Value!
    9. 9. OTHER SITES AND FREQUENCYOther SitesYelp.comLinkedIn.comMeetup.comMinimum Frequency1 Weekly Blog Posting5 Weekly Updates Between Facebook, Google+ &Pinterest1 Weekly Question Answered1 Monthly YouTube VideoTweet All the Above Plus All Real Estate Activities
    10. 10. ZILLOW, REALTOR.COM, & TRULIA Zillow, Realtor.com, and Trulia DO’s DON’T DOGet Reviews Shameless SelfAttach Yourself to Your Promotion in ForumsListings Argue with ModeratorsEngage in the Forums Over Bad ReviewsLink to Your Website or Always Respond to Reviews DirectlyBlog UnresponsivenessAdd Video Incomplete Profiles
    11. 11. EQUATOR TIPS Equator TipsLimitations on “Favorite Real Estate AgentsLimitations on the Foreclosure ProcessAdvantages of Training and Certification
    12. 12. THANK YOU FOR ATTENDING• Websites• Blogs Jamie Steigerwald• FaceBook• Twitter• YouTube jamie@swiftlead.com• Video’s• Craigslist• Search (SEO / SEM) 949-954-0008

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