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ASUG 2010 - Efficient Usage Monitoring in a 160.000 User SAP Portal (by Frank Heinrich)

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SAP NetWeaver Portal analytics: Uncover why you should analyze your portal usage, what to look for, and who may be your best option.

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  • Sweetlets is excited to offer SAP Business Executives, Senior Management, and Project Managers exclusive insight into highly effective SAP Portal monitoring. This PowerPoint offers insight to the most efficient means of extracting and visually displaying crucial SAP Portal key metrics such as user history and page view statistics. Uncover pressing questions such as when and what technology to use for effectively analyzing portal usage, what key metrics to look for in order to please management, and finally, how to apply your findings to maximize benefits.

    See the Click Stream SAP Portal analyzing solution mentioned at http://www.sweetlets.com or contact info@sweetlets.com for more information and free trial download.
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ASUG 2010 - Efficient Usage Monitoring in a 160.000 User SAP Portal (by Frank Heinrich)

  1. 1. Efficient Usage Monitoring in a 160,000 User SAP Portal ] Frank Heinrich [ RAJEEV KAPUR ASUG INSTALLATION MEMBER MEMBER SINCE: 2008 [ MARCDERE LOUIS ASUG INSTALLATION MEMBER MEMBER SINCE: 2009 [ JILL MIKROS ASUG INSTALLATION MEMBER MEMBER SINCE: 2000
  2. 2. [ Agenda  Introduction  Background  Learning from the Best  What Are Your Options?  Live Demo  Key Learnings / Conclusions Real Experience. Real Advantage. 2
  3. 3. [ Who I Am  PM of the very first SAP Portal installation in Q1 2002  PM of first 6.0 Portal installation in the US 2003/2004  Co-founder Sweetlets  SAP Software Partner since 2005  Sweetlets is among 15 first beta testers of SAP NetWeaver Portal 7.3 Real Experience. Real Advantage. 3
  4. 4. [ Some Sample Clients Real Experience. Real Advantage. 4
  5. 5. [ Agenda  Introduction  Background  Learning from the Best  What Are Your Options?  Live Demo  Key Learnings / Conclusions Real Experience. Real Advantage. 5
  6. 6. [ Opening Questions  How big was your investment?  How big is the actual return on your investment?  In USD?  In productivity?  In positive feedback?  In something?  In anything? Real Experience. Real Advantage. 6
  7. 7. [ Opening Questions “Most portals teams don‟t collect solid numbers to estimate the return on investment from their project. As an exception, Dell computed annual productivity gains of $36 million from its portal. Dell‟s ROI number comes from its standard process improvement methodology, based on Six Sigma.” Nielsen Norman Group, Usability of Intranet Portals 3rd Edition Real Experience. Real Advantage. 7
  8. 8. [ More Simple Opening Questions  Who are your users?  What is your most relevant content? Real Experience. Real Advantage. 8
  9. 9. [ Who Are Your Users? Clients! Users Real Experience. Real Advantage. 9
  10. 10. [ Who Are Your Users? Clients! Users  You have clients!  Treat them well and they shall reward you accordingly  And yet, there is another client: Real Experience. Real Advantage. 10
  11. 11. [ Who Are Your Users? Clients! Users  You have clients!  Treat them well and they shall reward you accordingly  And yet, there is another client: Your Boss Real Experience. Real Advantage. 11
  12. 12. [ Who Are Your Users? Clients! Users  You have clients!  Treat them well and they shall reward you accordingly  And yet, there is another client: Your Boss  Treat him/her well… you get the idea Real Experience. Real Advantage. 12
  13. 13. [ Client Diversity  Accept reality: no two clients are alike!  Clients vary by:  Company  Department / Business Unit  Roles / Groups / Function  Interests  Language  Location  Country  IT Sophistication  Their willigness to voice their opinion  … Real Experience. Real Advantage. 13
  14. 14. [ What is Your Most Relevant Content?  This is YOUR view of your portal: Real Experience. Real Advantage. 14
  15. 15. [ What is Your Most Relevant Content?  This is your CLIENTS‘S view of your portal: Real Experience. Real Advantage. 15
  16. 16. [ What is Your Most Relevant Content? “While studies have shown that people are willing to scroll to read through Web pages, if they don't find relevant content quickly, they will be more likely to leave. Keep your pages clean and simple. Try removing elements, and see if your page needs them, if the page functions without them - take them out.” Jennifer Kyrnin, Top 5 Most Important Web Usability Issues Real Experience. Real Advantage. 16
  17. 17. [ Agenda  Introduction  Background  Learning from the Best  What Are Your Options?  Live Demo  Key Learnings / Conclusions Real Experience. Real Advantage. 17
  18. 18. [ Learning from the Best Top 12 Websites (United States)  Google  Facebook  Youtube  Yahoo  Wikipedia  Blogger  Ebay  Craigslist  Bing  Myspace  Amazon  Twitter Source: Alexa - Mar 2010 Real Experience. Real Advantage. 18
  19. 19. [ Key Take Aways from Top Websites Real Experience. Real Advantage. 19
  20. 20. [ Key Take Aways from Top Websites  It serves a specific purpose  People find what they are looking for  It doesn„t have to be pretty to be popular Purpose + Relevance = Success Real Experience. Real Advantage. 20
  21. 21. [ Purpose This is your call! Did you realize this? Real Experience. Real Advantage. 21
  22. 22. [ Relevance A B Real Experience. Real Advantage. 22
  23. 23. [ Relevance A B Determined by your clients! (Sorry to burst your bubble) Real Experience. Real Advantage. 23
  24. 24. [ Portal Content vs. Budget Flow Management Clients You Content Real Experience. Real Advantage. 24
  25. 25. [ Portal Content vs. Budget Flow Management Clients Funding You Content Real Experience. Real Advantage. 25
  26. 26. [ Portal Content vs. Budget Flow Management Clients Funding You Purpose Content Real Experience. Real Advantage. 26
  27. 27. [ Portal Content vs. Budget Flow Management Clients Relevance Funding You Purpose Content Real Experience. Real Advantage. 27
  28. 28. [ Portal Content vs. Budget Flow Feedback Management Clients Relevance Funding You Purpose Content Real Experience. Real Advantage. 28
  29. 29. [ Portal Content vs. Budget Flow Feedback Management Clients ROI ? Relevance Funding You Purpose Content Real Experience. Real Advantage. 29
  30. 30. [ Portal Content vs. Budget Flow Feedback Management Clients ROI ? Benefit Relevance Funding Cost You Purpose Content Real Experience. Real Advantage. 30
  31. 31. [ Portal Content vs. Budget Flow Feedback Management Clients ROI ? Benefit Relevance Funding ? ?? ? Cost You Purpose Content Real Experience. Real Advantage. 31
  32. 32. [ Purpose / Relevance Matrix high Page Page Page Purpose Page Page Page Page Page Page Page Page Page Page Page Page Page low high low Relevance / Usage Real Experience. Real Advantage. 32
  33. 33. [ Purpose / Relevance Matrix high Page Page Refine Page Purpose Page Page Page Page Page Page Page Page Page Page Page Page Page low high low Relevance / Usage Real Experience. Real Advantage. 33
  34. 34. [ Purpose / Relevance Matrix high Page Page Promote Refine Page Purpose Page Page Page Page Page Page Page Page Page Page Page Page Page low high low Relevance / Usage Real Experience. Real Advantage. 34
  35. 35. [ Purpose / Relevance Matrix high Page Page Promote Refine Page Purpose Page Page Page Page Page Page Page Don„t Page Page Page Touch Page Page Page low high low Relevance / Usage Real Experience. Real Advantage. 35
  36. 36. [ Purpose / Relevance Matrix high Page Page Promote Refine Page Purpose Page Page Page Page Page Page Don„t Page Dump Page Page Page Touch Page Page Page low high low Relevance / Usage Real Experience. Real Advantage. 36
  37. 37. [ Favorite Portal Discussion Pitfalls  Colors / layout  Technology  Navigation structure  How to migrate old content  Authorization concept  … Does he worry about colors? Real Experience. Real Advantage. 37
  38. 38. [ Agenda  Introduction  Background  Learning from the Best  What Are Your Options?  Live Demo  Key Learnings / Conclusions Real Experience. Real Advantage. 38
  39. 39. [ 160,000 User Portal – Reporting Challenges*  Portal in production for several years with almost no usage tracking (metrics) into what content was most used  Over course of 3 years, portal experienced “content stall” and no reliable way to thin out flop pages  SAP Activity Data Collector and Portal Activity report required significant effort to stand up and didn‟t provide all the metrics desired  Sample requirements:  For each designated Page/ iView object track the total # of users that accessed it  For each designated portal page, the total # of users that accessed the specified page, within a specified timeframe  For each portal user, the ability to capture the total sessions for the user within a specified timeframe  The ability to capture grand total # of sessions of all users within a specified timeframe  Our Customers – Departments cost centers Unites : -> Tracking of portal accessed within a range frame (e.g. daily, monthly)  The total # of users that accessed the portal  The total # of users that accessed each business specific page  Aggregated Metrics Collection * Actual client feedback Real Experience. Real Advantage. 39
  40. 40. [ Just The Facts Ma„am Real Experience. Real Advantage. 40
  41. 41. [ Just The Facts Ma„am So, what are your options? Real Experience. Real Advantage. 41
  42. 42. [ What are your options?  SAP Portal Activity Reports  SAP Activity Data Collector  Google Analytics  Webtrends Analytics  Omniture Analytics – Site Catalyst  Click Stream by Sweetlets Real Experience. Real Advantage. 42
  43. 43. [ What are your options? Criteria: Recording Meets SAP Standard  Reporting Capability Recording  Reporting Capability MS SharePoint  Privacy  Meets SAP Standard Technology  Support, TCO Content Support Privacy Users TCO SAP Portal Activity Report SAP Activity Data Collector Google Analytics Webtrends / Omniture / … Click Stream by Sweetlets Sources: Plaut IT White Paper, btexx White Paper, 8 years SAP Portal experience Real Experience. Real Advantage. 43
  44. 44. [ 160,000 User Portal – Decision Criteria In Short  Data must remain within corporate boundaries  Plug and play solution with immediate results  Minimum footprint  Robust solution that supports 4,000 concurrent users  Vendor with support infrastructure in place  Solution with proven market history Real Experience. Real Advantage. 44
  45. 45. [ Agenda  Introduction  Background  Learning from the Best  What Are Your Options?  Live Demo  Key Learnings / Conclusions Real Experience. Real Advantage. 45
  46. 46. [ Live Demo Live Demo (Please contact marketing@sweetlets.com if you would like to see what was shown during the demo at the conference) Real Experience. Real Advantage. 46
  47. 47. [ Agenda  Introduction  Background  Learning from the Best  What Are Your Options?  Live Demo  Key Learnings / Conclusions Real Experience. Real Advantage. 47
  48. 48. [ Conclusions – What is Right for You?  Google Analytics is right for you, if you have only basic reporting needs and no privacy concerns  If you have Webtrends / Omniture etc. in house and have able staff at hand to make it work with your portal it is valid option  SAP standard tools require significant manual configuration. No out of the box reporting. Only option if vanilla SAP is your goal  SAP certified Business Package Click Stream does all of the above but comes at a cost Real Experience. Real Advantage. 48
  49. 49. [ Key Learnings  Discovery of what really matters  No more wasted efforts  Less dollars spent on irrelevant content  Higher portal ROI  Dedicated content for casual and advanced users  Overall, less content makes for a more lean portal  Optimized use of real estate  Sweet spot for portal maintainance  Portal monitoring can be achieved with virtually no footprint  Higher client satisfaction Real Experience. Real Advantage. 49
  50. 50. [ Client Feedback on SAP EcoHub http://ecohub.sdn.sap.com/irj/ecohub/solutions/clickstream “This is the complete statistical tool missing in “I very much recommend this SAP Portal.” tool for anyone wishing to analyze the usage of their “This is a huge Portal.” improvement from what SAP provides.” “Click Stream has a great interface and provides us with all the reports we need for usage reporting within our Portal. I would certainly recommend Click Stream & Sweetlets to anyone.” Real Experience. Real Advantage. 50
  51. 51. [ 160,000 User Portal – Decision Criteria*  Very flexible and overall top one for Metrics reporting requirements  In the industry there is no other tool capable of providing what Click Stream does in the SAP Portal for user metrics  User friendly reporting tool and independent of SAP metrics tools  Overall performance tested in depth and in real ive  Best User Reporting Dashboards  Specific features:  Best flexible reporting capability for unique users within a specified timeframe  Reporting capabilities for a specified time range of each designated page on a designated object, the total # of users  Reports on the total # of users that accessed each business page  Best aggregated metrics dashboard  Rapid deployment of metrics collection engine  Capable of tracking of Users moving from page to page.  Capable tracking total # of users per unit areas / geographical  The ability to capture a grand total # of all users within time slots * Actual client feedback  Real Experience. Real Advantage. 51
  52. 52. [ So, What Are Your Plans? 1st  Gather data on your portal usage  Analyze recorded data  Evaluate results Real Experience. Real Advantage. 52
  53. 53. [ So, What Are Your Plans? 1st  Gather data on your portal usage  Analyze recorded data  Evaluate results 2nd  Make educated decisions… based on proof! Real Experience. Real Advantage. 53
  54. 54. [ So, What Are Your Plans? 1st  Gather data on your portal usage  Analyze recorded data  Evaluate results 2nd  Make educated decisions… based on proof! 3rd  Repeat again and again… Real Experience. Real Advantage. 54
  55. 55. [  Thank you for participating. Please remember to complete and return your evaluation form following this session. For ongoing education on this area of focus, visit the Year- Round Community page at www.asug.com/yrc ] [ SESSION CODE: 2610 Real Experience. Real Advantage. 55

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