There are a lot of reasons to take a closer look at Sweden. One of them is that it is a country of great natural beauty and wilderness. But Sweden is also at the front line of global issues such as equality, human rights and sustainability. Swedes are some of the world's fastest people at adapting to new trends and ideas, and, it seems, are constantly on the cusp of a groundbreaking innovation.
Written by two former Swedish expats, Sweden-Up North, Down to Earth gives an overall view of Sweden as it is today. It presents regular Swedes and astonishing Swedes, supercars and indie rock bands, vampires and royalty.