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Group 14 branding via slide share


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Group 14 branding via slide share

  1. 1. Branding via SlideShareSocial Media MarketingSubmitted By:Ankur Joshi | www.ankurjoshi.inGargi Sarkar | www.gargisarkar.comSwati Sharma | www.swatisharma.inRahul Dey | www.rahulkd.infoAbhishek Jain | www.jainabhishek.infoGreat Lakes Institute of Management
  2. 2. The Slideshare Infographic
  3. 3. SlideShare was recently voted amongst the Worlds Top 10 tools for education & e-learning
  4. 4. Some things that can be done on SlideShare•Upload presentations publicly or privately•Download presentations on any topic and reuse or remix•Embed on blogs, websites, company intranets•Share on Twitter, Facebook, LinkedIn•Leadshare: generate business leads with your presentations, documents,pdfs, videos•Slidecast: sync mp3 audio with slides to create a webinar•Embed YouTube videos inside SlideShare presentations•Use SlideShare PRO for premium features like branded channels, analytics,ad free pages etc
  5. 5. SlideShare PROPrivate & Larger Uploads : Upload content up to 300 MB in sizeAnalytics Dashboard : Analytics gives you detailed statistics for your content — where it is embedded, countryand organization for viewers, referrers, search keywords, etc.LinkedIn Extras : Add interactivity to your LinkedIn profile with the customizable portfolio widget. Get LinkedIndata in a dashboard on SlideShareRemove Ads : Engage your community with your content, not adsBranding : Get a custom look and feel for your channel. Make it an extension of your brandLead Collection : Collect business leads with your presentations, webinars, videos, documents etc. Your userscan get in touch with you — using lead forms that appear on your slides. You receive an email when someonefills out your formBuild Content Collections : You can build content collections (your content, or uploaded by other users) onany topic and decide how you want to show it on your channelPRO Badge : So everyone can see that you are a SlideShare PRO userControl Comments: Turn off comments if you are in a regulated industry like Investor Relations. Or turn off thetranscript if your content is proprietaryUpload Professional Videos : Upload professional videos i.e. conference talks, product demos, advertisingclips etc. Upload limits depend on various account type available
  6. 6. Connectivity to other Social Media
  7. 7. Connectivity to other Social Media•Blogs, twitter and Facebook can complement slideshare in a big way•Posts promoted by slideshare as ‘Featured Content’ on slidesharefront page•Slideshare posts can become HOT on at least one social network•Presentations can be featured on the first page in Google search forindustry keywords – Rank better on Google
  8. 8. ExamplesOracle - They realize the potential of sharing content on this uniquelyinformative content driven site, where consumers can comment, share, andin turn drive traffic back to their website. Oracle was “featured’ undertechnology recently, the impact Oracle has in their niche topic, increasingthe relevance of the audience they are able to reach on SlideShare.ETHOS - A Company known for helping brands build presentations, Ethos3shared “Who is Ethos3″ on SlideShare. This is a simple technique for reallyshowing consumers who your brand is.Viewers can flip through the slides and not feel bombarded by trying to findall the links on your website to figure out what your company does. Inaddition, consumers can also click on the right hand panel for “more by user”and see what other content the company has, which increases exposure forthe brand.
  9. 9. Mantra for Success• Base your presentations on your forte• Each and every presentation should be optimized for SEO• Integrate presentations across various channels• Drive as many viewers to your presentation• Check the analytics. Act accordingly• Add presentations to the LinkedIn Profile• Always provide contact information and links• Follow the content creator whom you like and share their work•A strong content plan that publishes content weekly or bi - weekly
  10. 10. THANK YOU