What is social media?

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What is Social Media ?
Types of Social media channels
How can social media help you?
Three steps towards strategic approach

Published in: Social Media, Technology, Business
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What is social media?

  1. 1. Social Media is the democratization of information, transforming people from content readers and consumers into content publishers.
  2. 2.     Lawmakers Employees Donor‟s & Volunteers Everybody!
  3. 3.  Internet forums/groups  Social networks  Blogs  Wikis  Podcasts  File/data-sharing  Social tagging  Social bookmarking  Micro-blogging  Virtual communities  RSS feeds
  4. 4.     Driven and Controlled by editors and publishers. Based on one –tomany model (also called a broadcast model). Government Regulation & Censorship. Limited channels of information. Traditional     Driven and Controlled by users. Based on many-tomany model, rooted in conversation. Democracy of users and no censorship restrain. Endless Channels of information. Social
  5. 5. Years to Reach 50 million Users: Radio (38 Years)  TV (13 Years)  Internet (4 Years)  IPod (3 Years) Facebook added 100 million users in less than 9 months. IPhone applications hit 1 billion in 9 months. 
  6. 6.     If Facebook were a country it would be the world‟s 3rd largest between the United States and Indonesia Facebook users spend 5 billion minutes on the site each day 20 hours of video are uploaded to YouTube every minute One billionth Tweet in 2008. 13.1 billion Currently
  7. 7.      People who are deeply engage in social media, social Networks are already a much heavier influence on personal choices than traditional advertising. 53% of people say that blog content influences purchase decisions. 78% of consumers say they trust other consumers' recommendations Over all advertising/marketing avenues. Social media is a potential growth area through which major donors Can be cultivated. The Social Media for Social Causes Study found that 84% of the “social media savvy” aged 30-49 and 55% of those older than 50 have used social media to discuss philanthropy.
  8. 8.        Expand and extend marketing campaigns Improve customer service Manage crisis communications/online reputation management Solicit feedback from the public Build relationships with employees, donors, volunteers, influencers, fans/supporters, lawmakers and citizens Create buzz Establish yourself as an expert
  9. 9.     Free-access social networking Web site that connects people with friends and others who work, study and live around them. Users can join networks organized by city, workplace, school, and region to connect and interact with other people. People can also add friends, send them messages, and update their personal profiles to notify friends about their activities. Organizations should set up a Page
  10. 10.    A social networking and micro-blogging service that enables its users to send and read other users„ updates known as „tweets‟. Tweets are text-based posts of up to 140 characters in length. Updates are displayed on the user's profile page and delivered to other users who have signed up to receive them.
  11. 11.    YouTube is the world's most popular online video community allowing millions of people to discover, watch and share originally created videos. Provides a forum for people to connect, inform and inspire others across the globe and acts as a distribution platform for original content creators. YouTube accounts for 10% of all Interne traffic.
  12. 12.      Good mediums to create thought leadership positions. Blogs are usually maintained by an individual with regular entries of commentary descriptions of events, or other material such as graphics or video. Most blogs are interactive, allowing visitors to leave comments and even message each other via widgets on the blogs. It is this interactivity that distinguishes them from other static websites. Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. A podcast is a series of digital media files (audio or video) that are released episodically and often downloaded through web syndication.
  13. 13.         All of the social mediums mentioned previously are accessible via smart phone. Mobile Marketing is meant to describe marketing on or with a mobile device, such as a mobile phone. SMS MMS Games Mobile web Apps Geo-location (e.g., Foursquare)
  14. 14.        ROI is different from traditional PR and marketing models No control over message Demands transparency Needs a “human element” Pitches and campaigns can be publicly mocked Release dates/embargoes are not honored Requires high level of commitment (time and energy) Setting metrics from the onset is Key!
  15. 15.        Web site visits resulting from social media campaign(s) Social media application downloads Responses to online offers Audience impressions for blog coverage Blog and RSS subscriber numbers Audience reach for podcasts Number of articles or broadcast clips supporting your social media campaign Quantitative    Inclusion of your campaign(s) in digital marketing trend coverage Online media audits that measure the sentiment and mindshare for your organization online; audits repeated at regular intervals after a baseline is established Online surveys to benchmark and monitor a range of enduser perceptions, including online brand awareness and mindshare among your organization‟s competitors Qualitative
  16. 16. Listen Enter Engage
  17. 17.    Step 1: Listen…….. Track • Google Alerts (www.google.com/alerts) • Google Reader account for RSS feeds (www.google.com/reader) • TweetScan (www.tweetscan.com) • Radian6/SM2 (www.radian6.com) Follow Blogs • Do a Technorati search for blogs of interest • Make a list of your top 10 favorite/most relevant blogs • Pull the blogs into your Google Reader account for easy following • Take note of posts on which you would like to comment
  18. 18.             Develop/refine messaging Set up appropriate social media vehicles Facebook profile, page and/or cause page Twitter account LinkedIn profile and Build Your Network Blog Etc. Become a member of relevant groups Yahoo Groups Facebook fan pages Etc. Practice on personal level
  19. 19.     Comment on relevant blogs, groups, etc., as appropriate -Favorite blogs -Yahoo Answers - LinkedIn Answers Publish own positioning -Facebook -YouTube -Twitter - Blog Monitor replies and respond, when appropriate Refresh content regularly

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