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Mobile Business in verschiedenen Branchen

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Mobile Business in verschiedenen Branchen

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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Mobile Business in verschiedenen Branchen

  1. 1. MOBILE BUSINESS IN VERSCHIEDENEN BRANCHEN Amuse- Bouche (Auszug) CAS Mobile Business / HWZ Center for Digital Business Sven Ruoss, M.A. HSG 25. Oktober 2014
  2. 2. „Mobile Knowledge is the New Oil!“ Amuse- Bouche (Auszug)
  3. 3. Überleben Sie in der Zukun.? Eric Schmidt, Google „If you don‘t have a mobile strategy, you don‘t have a future strategy!“ Amuse- Bouche (Auszug)
  4. 4. Mobile is like teenage sex „Mobile is like teenage sex: Everyone talk about it, Nobody really knows how to do it, Everyone thinks everyone else is doing it, so everyone claims they are doing it... Amuse- Bouche (Auszug) Dan Ariely, Professor für Psychologie und Verhaltensökonomik
  5. 5. 5 Agenda 1 2 3 4 5 6 Vorstellung, Erwartungen, Ziele und Agenda Fakten im Bereich „Mobile“ Mobile Business in der Medienbranche Mobile Business in der öffentlichen Verwaltung Mobile Business in anderen Branchen Mobile Business als Geschäftsmodell 7 BONUS: Früher versus Heute Amuse- Bouche (Auszug)
  6. 6. Wann hatten Sie zum letzten Mal das Smartphone in der Hand? 6 Amuse- Bouche (Auszug)
  7. 7. Gibt es auf der Welt mehr Zahnbürsten oder mehr Handys? 7 Das kennen Sie... Amuse- Bouche (Auszug)
  8. 8. Traditionelle Konsumenten versus Digital Converts versus Digital Natives PWC, Media Outlook Das kennen Sie... 8 Amuse- Bouche (Auszug)
  9. 9. Die Kundenerwartungen haben sich verändert 9 1) Wir treffen smartere Entscheidungen 2) Wir erwarten am Unternehmen teilnehmen und Dinge verändern zu können 3) Wir erwarten, dass die Welt 24x7 zur Verfügung steht 4) Wir wissen mehr über Unternehmen als sie selbst 5) Wir teilen „persönliche auch auch konsumbezogene Daten“, um tatsächlichen Mehrwert zu erhalten PWC, Media Outlook Amuse- Bouche (Auszug)
  10. 10. Adello prognostiziert ein noch stärkeres Wachstum beim Mobile Advertising als PWC Mobile Adver,sing -­‐ Spendings Amuse- Bouche (Auszug)
  11. 11. Google: Google kassiert ca. die Hälfte der weltweiten Milliardeneinnahmen auf mobilen Endgeräten 11 Amuse- Bouche (Auszug)
  12. 12. Ein paar Gemeinde und Städte-Apps im Überblick 12 Amuse- Bouche (Auszug)
  13. 13. Stadt Zürich – Mobile Amuse- Bouche (Auszug) „Wann fährt die nächste Tram nach Hause in meiner Nähe?“ „Wann wird das Papier in meiner Strasse entsorgt, oder wo befindet sich die nächste Altglasentsorgung? „Wo ist die nächste Badi und wie warm ist der See dort?“ „Wo ist mein Kreisbüro und hat es gerade geöffnet? Und wie finde ich dahin?“ 13
  14. 14. Reduktion: Weniger ist beim Mobile mehr 14 Amuse- Bouche (Auszug)
  15. 15. Was ist Scandit? Scandit ist die führende Plattform zur Performance-Maximierung und Erschliessung neuer Ertragsmodelle mittels Barcode-Scanning, Texterkennung (OCR) und Data Capture Software für Mobiltelefone, Tablets und Wearable Devices. Scandit wurde 2009 von einer Gruppe von Forschern des MIT, der ETH und von IBM Research gegründet. Atypischerweise ist das Headquarter der Firma in Zürich und verfügt über Aussenbüros in Boston und SF. Zahlreiche Awards wie bspw. der ACES Fast Start Award 2011 unterstreichen den Erfolg des noch jungen Start-ups. 15 Amuse- Bouche (Auszug)
  16. 16. Sogar ein Barcode Scanner für Google Glass ist in Planung 16 http://www.scandit.com/resources/videos/ Amuse- Bouche (Auszug)
  17. 17. Camera Scanning bedeutet für die Logistik enorme Vorteile  Mobile Devices ersetzen die traditionellen Barcodescanner (gross, kompliziert, teuer).  Camera Scanning ist extrem schnell und ist damit im Daily Business bspw. in der Logistik im Retailbereich und im M-Commerce- Bereich ein grosser Vorteil.  Wearables wie bspw. Google Glass ermöglichen, dass beim Kommissionieren die Hände frei bleiben. 17 Amuse- Bouche (Auszug)
  18. 18. Beispiel: UBS Mobile Banking Amuse- Bouche (Auszug) 18
  19. 19. Mobile Bordkarte bei der Swiss 19 Amuse- Bouche (Auszug)
  20. 20. KNIP – Alle Versicherungen in einer App 20 Amuse- Bouche (Auszug)
  21. 21. Beispiel von Mobile-Unternehmen: UBER 21 Amuse- Bouche (Auszug)
  22. 22. Beispiel: Square 22 https://squareup.com Amuse- Bouche (Auszug)
  23. 23. Beispiel: Rovio 23 Amuse- Bouche (Auszug)
  24. 24. Beispiel: Rovio 24 Amuse- Bouche (Auszug)
  25. 25. Facebook kauft WhatsApp für 16 Milliarden Dollar 25 Amuse- Bouche (Auszug)
  26. 26. Facebook will Snapchat für 3 Milliarden Doller kaufen – und blitzt ab 26 Amuse- Bouche (Auszug)
  27. 27. Kassensysteme Amuse- Bouche (Auszug) Früher Heute 27
  28. 28. Einkaufen Amuse- Bouche (Auszug) Früher Heute 28
  29. 29. Kleider Amuse- Bouche (Auszug) Früher Heute 29
  30. 30. Geldsammeln für Projekte Amuse- Bouche (Auszug) Früher Heute 30
  31. 31. Bankberatung Amuse- Bouche (Auszug) Früher Heute 31
  32. 32. Jobfinden Amuse- Bouche (Auszug) Früher Heute 32
  33. 33. Bildung Amuse- Bouche (Auszug) Früher Heute 33
  34. 34. Bildung Amuse- Bouche (Auszug) Früher Heute 34
  35. 35. Ferienunterkünfte Amuse- Bouche (Auszug) Früher Heute 35
  36. 36. Unterhaltung Amuse- Bouche (Auszug) Früher Heute 36
  37. 37. Mobilität Amuse- Bouche (Auszug) Früher Heute 37
  38. 38. Taxi Amuse- Bouche (Auszug) Früher Heute 38
  39. 39. Besitzen versus Nutzen Amuse- Bouche (Auszug) Früher Heute 39
  40. 40. Arbeiten Amuse- Bouche (Auszug) Früher Heute 40
  41. 41. Kontaktdaten Sven Ruoss 41 Sven Ruoss Luchswiesenstrasse 30 8051 Zürich Schweiz +41 78 824 74 08 svenruoss@svenruoss.ch www.svenruoss.ch Amuse- Bouche (Auszug)
  42. 42. Vielen Dank für die Aufmerksamkeit Amuse- Bouche (Auszug)

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