#Cebit12 Keynote Sven Denecken #SAPCloud


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SAP's Cloud Approach - supporting hybrid landscapes to do serious business


Based on our learning from customers and partners, supported by the current market success of SAP's innovation strategy, SAPs cloud approach differentiates significantly from the competition. We are providing a choice for our customers to configure a solution landscape out of on-premise, outsourced and on-demand solutions that best fits their business needs. By allowing customers to orchestrate a HYBRID solution landscape, we are committed to win in the cloud market.
1. Keynote Global Conferences
Link: http://stream4.messe.de/dmag/popup/cebit2012/cgc2012/cgc07032012/index.html
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#Cebit12 Keynote Sven Denecken #SAPCloud

  1. 1. Legal disclaimerThe information in this presentation is confidential and proprietary to SAP and may not be disclosed without thepermission of SAP. This presentation is not subject to your license agreement or any other service or subscriptionagreement with SAP. SAP has no obligation to pursue any course of business outlined in this document or any relatedpresentation, or to develop or release any functionality mentioned therein. This document, or any related presentationand SAPs strategy and possible future developments, products and or platforms directions and functionality are allsubject to change and may be changed by SAP at any time for any reason without notice. The information in thisdocument is not a commitment, promise or legal obligation to deliver any material, code or functionality. This documentis provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties ofmerchantability, fitness for a particular purpose, or non-infringement. This document is for informational purposes andmay not be incorporated into a contract. SAP assumes no responsibility for errors or omissions in this document, exceptif such damages were caused by SAP´s willful misconduct or gross negligence.All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differmaterially from expectations. Readers are cautioned not to place undue reliance on these forward-looking statements,which speak only as of their dates, and they should not be relied upon in making purchasing decisions.©  2012 SAP AG. All rights reserved. 2
  2. 2. SAPs Cloud Approach –Supporting Hybrid Landscapes to do Serious BusinessSven DeneckenVP Cloud Strategy and Co-InnovationSAP AGMarch 2012
  3. 3. Innovating With Speed mobile applications cloud database & technology analytics
  4. 4. Our Customers’ Ask: Protect Cloud Dynamics AND… Ÿ  leverage existing processes Anytime, Focused on Anywhere People and investment the individual collaboration user Ÿ  meet corporate compliance Personal and data privacy standards Diverse Company Ÿ  extend existing on-premise Insight networks Connected processes with cloud Fast extensions Ecosystem Speed of driven adoption Ÿ  leverage speed of innovation deployment of cloud solutions to delight customer Ÿ  ensure compliant operations On Premise Backbones
  5. 5. Transition – Enabling Customers to move theirSAP On-Premise Solutions into the CloudThat means SAP supports customersthe way they want to run their business public cloudphysical servers virtual servers private cloud
  6. 6. SAP‘s Cloud Strategy and Portfolio Business Collaborative Capability Capability Cloud ByDesign Crossgate Solutions B1 OnDemand Streamwork Platform Sales OnDemand Orchestrated Commercial and Powered by in- Platform Sourcing OnDemandEcosystem memory computing Analytical /Content Travel OnDemand Capability Cloud Operations SuccessFactors BizX EH&S Carbon Impact
  7. 7. SAP Line of Business Cloud SolutionsSales Effectiveness in the CloudCollaboration Common Design Patterns: Ÿ Collaborative – facilitate Focused the sales teamfunctionality Ÿ User-centered – support AE to get job doneUX & Mobile Ÿ Connected – supply actual corporate data Ÿ Integrated – packaged for Analytics ERP and CRM Ÿ Flexible – cloud based for fast adoption – deploy and Process integration scale instantly
  8. 8. Additional LoB Solutions based on a consistent approach Travel On Demand Sourcing On Demand Supplier Travel networksinformation SAP TRAVELAdd Expense Expenses ONDEMAND Offline Online Search Mobile Search Mon, Apr 17, 2011 Mon, Apr 18, 2011 Mobile Hotel Breakfast Card From Credit 470.11 USD 13.15 USD From Mobile Mon, Apr 18, 2011 Breakfast 13.15 USD From Mobile CollaborationCredit card Business Meal Manual 13.48 USDintegration Taxi 30.15 USD From Mobile Ÿ  Compliant end-to-end travel process Ÿ  Proven solution – large scale implementations Ÿ  Integration with Business Suite Ÿ  Integration with SAP Business Suite Ÿ  Innovative interface – mobile & Web Ÿ  Fast & Simple
  9. 9. SAP Business ByDesign – cloud based Business Suite Ÿ  Complete business suite in the cloud Ÿ  Strong momentum Ÿ  Customers constantly employ more functions – process penetration Ÿ  User adoption per customer increases Ÿ  SAP Business ByDesign is moving upmarket
  10. 10. Supporting Subsidiaries - 2Tier ERP corporate regional local Portfolio includes ERP systems for the tightNumber of employees per entity Business 1000 Suite 7 business integration of Manufacturing Headquarter plant 500 Corp. Services Ÿ  headquarters Ÿ  key locations Center Distr. Assembly 100 plant Ÿ  subsidiaries customer Sales & service office Sales 25 according to the 1 10 100 customers needs Number of subsidiaries of a kind
  11. 11. Introducing SAP Business One OnDemandChoiceŸ  Choose to run the solution on-premise or OnDemandEaseŸ  Let others take care of the systemAffordabilityŸ  Monthly subscription pricing OnDemandFlexibilityŸ  Scale as your business changes: over 600 partner solutions offeredŸ  Globally available via partners
  12. 12. &Get  people  working   Find  the  right  people   Run  the    on  the  right  things   and  make  them  great   business  be7er   Align Optimize Accelerate
  13. 13. HCM “Go-to” Solution Portfolio Domain “Go-to” Solution SuccessFactors Employee Central for Cloud HR Core SAP Business Suite for on-premise Talent SuccessFactors Talent Management Recruiting SuccessFactors Recruiting Management Learning SuccessFactors Learning Workforce SuccessFactors Workforce Planning Planning SuccessFactors Workforce Analytics Workforce SAP Business Suite together with Analytics SAP BusinessObjects Social SuccessFactors Jam Learning
  14. 14. SAP Cloud Difference ISO 27001 Intuitive Audited Data Security Model SAS 70 Type II Collaborative Audited Controls Mobile Energy Efficiency Certificate
  15. 15. Connectingto optimize &innovate withspeed
  16. 16. SAPs Cloud Approach –Supporting Hybrid Landscapes to do Serious BusinessSven DeneckenVP Cloud Strategy and Co-InnovationSAP AGMarch 2012 Follow me on twitter https://www.twitter.com/@SDenecken
  17. 17. © 2012 SAP AG. Alle Rechte vorbehalten.Weitergabe und Vervielfältigung dieser Publikation oder von Teilen daraus sind, zu welchem Zweck und in Google App Engine, Google Apps, Google Checkout, Google Data API, Google Maps, Google Mobile Ads,welcher Form auch immer, ohne die ausdrückliche schriftliche Genehmigung durch SAP AG nicht gestattet. Google Mobile Updater, Google Mobile, Google Store, Google Sync, Google Updater, Google Voice,In dieser Publikation enthaltene Informationen können ohne vorherige Ankündigung geändert werden. Google Mail, Gmail, YouTube, Dalvik und Android sind Marken oder eingetragene Marken von Google Inc.Die von SAP AG oder deren Vertriebsfirmen angebotenen Softwareprodukte können Softwarekomponenten INTERMEC ist eine eingetragene Marke der Intermec Technologies Corporation.auch anderer Softwarehersteller enthalten. Wi-Fi ist eine eingetragene Marke der Wi-Fi Alliance.Microsoft, Windows, Excel, Outlook, und PowerPoint sind eingetragene Marken der Microsoft Corporation. Bluetooth ist eine eingetragene Marke von Bluetooth SIG Inc.IBM, DB2, DB2 Universal Database, System i, System i5, System p, System p5, System x, System z, System Motorola ist eine eingetragene Marke von Motorola Trademark Holdings, LLC.z10, z10, z/VM, z/OS, OS/390, zEnterprise, PowerVM, Power Architecture, Power Systems, POWER7,POWER6+, POWER6, POWER, PowerHA, pureScale, PowerPC, BladeCenter, System Storage, Storwize, Computop ist eine eingetragene Marke der Computop Wirtschaftsinformatik GmbH.XIV, GPFS, HACMP, RETAIN, DB2 Connect, RACF, Redbooks, OS/2, AIX, Intelligent Miner, WebSphere, Tivoli,Informix und Smarter Planet sind Marken oder eingetragene Marken der IBM Corporation. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA und weitere im Text erwähnte SAP-Produkte und -Dienstleistungen sowie die entsprechendenLinux ist eine eingetragene Marke von Linus Torvalds in den USA und anderen Ländern. Logos sind Marken oder eingetragene Marken der SAP AG in Deutschland und anderen Ländern.Adobe, das Adobe-Logo, Acrobat, PostScript und Reader sind Marken oder eingetragene Marken von Business Objects und das Business-Objects-Logo, BusinessObjects, Crystal Reports, Crystal Decisions,Adobe Systems Incorporated in den USA und/oder anderen Ländern. Web Intelligence, Xcelsius und andere im Text erwähnte Business-Objects-Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken der Business Objects Software Ltd.Oracle und Java sind eingetragene Marken von Oracle und/oder ihrer Tochtergesellschaften. Business Objects ist ein Unternehmen der SAP AG.UNIX, X/Open, OSF/1 und Motif sind eingetragene Marken der Open Group. Sybase und Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere und weitere im Text erwähnte Sybase-Citrix, ICA, Program Neighborhood, MetaFrame, WinFrame, VideoFrame und MultiWin sind Marken oder Produkte und -Dienstleistungen sowie die entsprechenden Logos sind Marken oder eingetragene Marken dereingetragene Marken von Citrix Systems, Inc. Sybase Inc. Sybase ist ein Unternehmen der SAP AG.HTML, XML, XHTML und W3C sind Marken oder eingetragene Marken des W3C®, World Wide Web Crossgate, m@gic EDDY, B2B 360°, B2B 360° Services sind eingetragene Marken der Crossgate AG inConsortium, Massachusetts Institute of Technology. Deutschland und anderen Ländern. Crossgate ist ein Unternehmen der SAP AG.Apple, App Store, iBooks, iPad, iPhone, iPhoto, iPod, iTunes, Multi-Touch, Objective-C, Retina, Safari, Siri Alle anderen Namen von Produkten und Dienstleistungen sind Marken der jeweiligen Firmen. Die Angaben imund Xcode sind Marken oder eingetragene Marken der Apple Inc. Text sind unverbindlich und dienen lediglich zu Informationszwecken. Produkte können länderspezifische Unterschiede aufweisen.IOS ist eine eingetragene Marke von Cisco Systems Inc. Die in dieser Publikation enthaltene Information ist Eigentum der SAP. Weitergabe und Vervielfältigung dieserRIM, BlackBerry, BBM, BlackBerry Curve, BlackBerry Bold, BlackBerry Pearl, BlackBerry Torch, BlackBerry Publikation oder von Teilen daraus sind, zu welchem Zweck und in welcher Form auch immer, nur mitStorm, BlackBerry Storm2, BlackBerry PlayBook und BlackBerry App World sind Marken oder eingetragene ausdrücklicher schriftlicher Genehmigung durch SAP AG gestattet.Marken von Research in Motion Limited. ©  2012 SAP AG. All rights reserved. 18