Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
The Future of
Mobile SEO
By: Cindy Krum
MobileMoxie
SMX Munich, 2015
• Google’s Mobile-
Friendly Tool
• Unblocking CSS &
JavaScript
Getting the
‘Mobile-
Friendly’
Designation in
Mobile SERPS
Optimizing UX
Google Prefers Faster
Websites – Especially
for Mobile:
(Currently Testing a New
‘Slow Tag’ in Mobile the
SERP)
Optimizing Branded Queries
for Mobile SEO
• Check Branded and
[Brand+Location] Results
• Links
• Sub-links
• Sub-sub Links
Deep Links
are a Positive
Mobile Web
Ranking
Signal & Drive
Traffic
(Deep Links Look Just
Like Other Links)
Add App Deep L...
Android Apps are Now
a Universal Result
(Mobile App Pack)
• Descriptive App Names Help
• Exact Match is Even Better
• Exac...
Advanced Mobile
Site Development
Techniques
Understanding the Advanced Architecture Lingo:
Becoming a Common Solution for Big
Database Driven Websites Going
Responsiv...
Warnings About Deferred/Async/Lazy Loading:
• Google Does not Crawl Links that
are Lazy-Loaded & Probably
Devalues Text th...
Warnings About Infinite Scroll
• Infinite Scroll Still Should break down to
Pagination with Rel=“Next” Rel=“Prev”
• End Pa...
Searching is
Changing –
Especially on Mobile
Google Now = Your Personal Knowledge Graph
• Adding Your Personal
Information to their Big Data
Mix = More Processing
• In...
Google Now Cards
• Stocks
• Weather
• Reminders
• Sports
• TV Shows
• Traffic & Flights
• Boarding Pass
• Shipping Info
• ...
The New Ideal Result Format for Google is….
Wearables
Google Search Google Maps Google Now Google Play
Mobile SEO:
Google Search Google Maps Google Now Google Play
Mobile SEO:
Google As a
Presentation Layer
for the Internet?
Mobile Results That Have Gone Full-Screen-
Google
(See All the Examples in the Appendix of this Deck!)
• Knowledge Graph
•...
Google is Preventing Blue Links from Showing
Above the Fold on Mobile
• In the US, Only 3% of Searches Return Simple List ...
”Google is essentially competing against us with
our own information, and I think that’s a turning
point in the relationsh...
Getting into the
Presentation Layer
Optimizing Universals for Mobile
Search & Google Now:
• Optimize Apps, Images & Videos for Premium
Placement at the Top of...
Optimizing Gmail For Crawling,
Ranking & Google Now (With
Email Schema)
Optimize Apps for Google Now Push Notifications
When All Else
Fails…
PPC Ad Extensions
Way More
Persuasive on Mobile
Thanks!!
Cindy Krum
CEO & Founder, MobileMoxie
cindy@mobilemoxie.com
@Suzzicks
Thanks!!
Cindy Krum
CEO & Founder, MobileMoxie
cindy@mobilemoxie.com
@Suzzicks
APPENDIX
Examples of
Full-Page-Google Mobil...
Google Keeps
Hotel Searchers in
a Google –
Controlled
Experience
Searching for
Flights Gets
You 2 Potential
Kinds of Full
Screen Results
See this on
Android Phones
(Results Different
From Android to
iPhone)
Full Page
Location
Results &
Map + Image
Results
Google+ For Business
=
Google Local for
Mobile
Location Cards in
Search Results Save
Favorites Directly to
Google Maps
Wikipedia +
Image Results +
Knowledge
Graph = Your
Website is WAY
Below the Fold!
Medical
Questions About
Conditions &
Drugs Take The
Full Page
Deeper
Integration with
Entertainment:
TV Show Info
Boxes,
Reminders &
Inline Video
Restaurants &
‘Menu’ Searches
Google is Trying
to Answer the
Most Important
Questions In-
Line Too
Upcoming SlideShare
Loading in …5
×

The Future of Mobile SEO - SMX Munich 2015

8,337 views

Published on

This presentation is about how advanced mobile SEO tactics for driving rankings and web traffic from Google. It talks about things you need to know for Single Page Web Apps, App SEO, Deep Linking, Google Cards and Google Now, and the future of mobile SEO for predictive search and wearables - The future is about Feeds, Schema, and getting into Universals, Google Card Results and Google Now.

Published in: Mobile, Marketing
  • Hey guys! Who wants to chat with me? More photos with me here 👉 http://www.bit.ly/katekoxx
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

The Future of Mobile SEO - SMX Munich 2015

  1. 1. The Future of Mobile SEO By: Cindy Krum MobileMoxie SMX Munich, 2015
  2. 2. • Google’s Mobile- Friendly Tool • Unblocking CSS & JavaScript Getting the ‘Mobile- Friendly’ Designation in Mobile SERPS
  3. 3. Optimizing UX
  4. 4. Google Prefers Faster Websites – Especially for Mobile: (Currently Testing a New ‘Slow Tag’ in Mobile the SERP)
  5. 5. Optimizing Branded Queries for Mobile SEO • Check Branded and [Brand+Location] Results • Links • Sub-links • Sub-sub Links
  6. 6. Deep Links are a Positive Mobile Web Ranking Signal & Drive Traffic (Deep Links Look Just Like Other Links) Add App Deep Links 1:1 for Web Mobile SEO Boost in Rankings
  7. 7. Android Apps are Now a Universal Result (Mobile App Pack) • Descriptive App Names Help • Exact Match is Even Better • Exact Match Keywords in the App Description May Also Help
  8. 8. Advanced Mobile Site Development Techniques
  9. 9. Understanding the Advanced Architecture Lingo: Becoming a Common Solution for Big Database Driven Websites Going Responsive Headless Browser PushState Infinite Scrolling Single Page Web App
  10. 10. Warnings About Deferred/Async/Lazy Loading: • Google Does not Crawl Links that are Lazy-Loaded & Probably Devalues Text that is Lazy Loaded • Google Does Not Click Links to Get Content – Need JavaScript OnLoad Event • Google About to Retire their AJAX Development Guidelines
  11. 11. Warnings About Infinite Scroll • Infinite Scroll Still Should break down to Pagination with Rel=“Next” Rel=“Prev” • End Pagination with the Last Piece of Content (No un-ending Pagination with Repeating Content) • Paginated Pages Should be Included in Sitemaps
  12. 12. Searching is Changing – Especially on Mobile
  13. 13. Google Now = Your Personal Knowledge Graph • Adding Your Personal Information to their Big Data Mix = More Processing • Increasing Amount of Info to Crawl & Index • Feeds & Schema More Efficient than Crawling
  14. 14. Google Now Cards • Stocks • Weather • Reminders • Sports • TV Shows • Traffic & Flights • Boarding Pass • Shipping Info • Public Transit Info • Friends Birthdays • Public Alerts • Hotel & Restaurant
  15. 15. The New Ideal Result Format for Google is….
  16. 16. Wearables
  17. 17. Google Search Google Maps Google Now Google Play Mobile SEO:
  18. 18. Google Search Google Maps Google Now Google Play Mobile SEO:
  19. 19. Google As a Presentation Layer for the Internet?
  20. 20. Mobile Results That Have Gone Full-Screen- Google (See All the Examples in the Appendix of this Deck!) • Knowledge Graph • Definitions & Concepts • Videos – Play from SERP • Location/Business Cards • Restaurants & Menus • Map Queries • Weather • Hotel Booking Search • Flight Booking Search • Flight Number Search • TV Info Cards (With Season/Episode) • Music Info Cards (Tour Dates & Songs/Albums) • Song Lyrics • Food Nutrition Info • Health Condition & Drugs • Car Insurance Search • How to Boil an Egg (MarthaStewart.com) So Ranking Is Not The Goal #1
  21. 21. Google is Preventing Blue Links from Showing Above the Fold on Mobile • In the US, Only 3% of Searches Return Simple List of Blue Links (Dr. Pete) • Info Card/Answer Boxes/Knowledge Graph Results & Other Cards are More Likely to Get Included & Likely to Float to the Top • Lots of Google’s Results are Monetized Feeds & Schema
  22. 22. ”Google is essentially competing against us with our own information, and I think that’s a turning point in the relationship between Google and webmasters.” -Dr. Peet http://www.slideshare.net/SearchMarketingExpo/dr-petes-guide- to-the-changing-google-serps
  23. 23. Getting into the Presentation Layer
  24. 24. Optimizing Universals for Mobile Search & Google Now: • Optimize Apps, Images & Videos for Premium Placement at the Top of Mobile • Optimize Google+ for Business: Local Cards & Local Schema/Reviews for Map Results, Local Images • Deep Link with Apps & Leverage the Google Now API & Google Now Web & Email Schema, Especially with Event/Ticket/Product Schema in Web & Email
  25. 25. Optimizing Gmail For Crawling, Ranking & Google Now (With Email Schema)
  26. 26. Optimize Apps for Google Now Push Notifications
  27. 27. When All Else Fails…
  28. 28. PPC Ad Extensions Way More Persuasive on Mobile
  29. 29. Thanks!! Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com @Suzzicks
  30. 30. Thanks!! Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com @Suzzicks APPENDIX Examples of Full-Page-Google Mobile Results
  31. 31. Google Keeps Hotel Searchers in a Google – Controlled Experience
  32. 32. Searching for Flights Gets You 2 Potential Kinds of Full Screen Results
  33. 33. See this on Android Phones (Results Different From Android to iPhone)
  34. 34. Full Page Location Results & Map + Image Results
  35. 35. Google+ For Business = Google Local for Mobile Location Cards in Search Results Save Favorites Directly to Google Maps
  36. 36. Wikipedia + Image Results + Knowledge Graph = Your Website is WAY Below the Fold!
  37. 37. Medical Questions About Conditions & Drugs Take The Full Page
  38. 38. Deeper Integration with Entertainment: TV Show Info Boxes, Reminders & Inline Video
  39. 39. Restaurants & ‘Menu’ Searches
  40. 40. Google is Trying to Answer the Most Important Questions In- Line Too

×