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Page speedrankings

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Page speedrankings

  1. 1. Mobile SEO & Page Speed Cindy Krum, MobileMoxie
  2. 2. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register
  3. 3. Top Google Mobile Rankings Top Google Mobile Rankings Mobile Ranking Signals
  4. 4. Understanding Varies: User-Agent • Impacts CDN Caching • Requires Special Set Up
  5. 5. What is Broken Content? • Flash • Popups • Hover Effects • Sideways Scrolling • Tiny Font Sizes • Tiny Buttons • Device-Specific Content • Slow Pages Bounce Rate – Likely ‘Mobile Bounce Rate’
  6. 6. Why is Page Speed Important?
  7. 7. Here is the Problem
  8. 8. Responsive Design Tends to be Slow
  9. 9. So How Do You Speed Up Responsive Design?
  10. 10. GooglePageSpeedFireFoxPlugin–Download: https://developers.google.com/speed/pagespeed/insights_extensions
  11. 11. GooglePageSpeedInsights(WebTool): https://developers.google.com/speed/pagespeed/insights/
  12. 12. Google Tools Give Different Results FF Plugin Web Tool
  13. 13. Google Tools Give Different Results
  14. 14. UX Beta Elements May Come Into Play in the Algorithm • Screen- Width/Viewport Settings • Font Sizes • Tap-Target Sizes • Language Attributes (Send in HTTP Header) • Unused CSS & Efficient CSS Selectors
  15. 15. MobiTestfromAkamai: http://mobitest.akamai.com/m/index.cgi
  16. 16. MobileOKfromW3C: http://validator.w3.org/mobile
  17. 17. Closing Strategy Notes – Load Time is Super Important for Mobile SEO & Usability • All Mobile Architectures Need Good Load Time • Use Tools To Find the Opportunities – Considering a mixed or staged approach, depending on page content and objective • 'M.' product pages/PPC landing pages • Responsive blog, search & navigational pages • 'Varies: user-agent' server setting on everything
  18. 18. Cindy Krum CEO & Founder, MobileMoxie cindy@mobilemoxie.com 720-231-7277 Twitter/Skype: Suzzicks 2 Months Free MobileMoxie Tools with This Promo Code: SMXWEST2014 www.mobilemoxie.com/register

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