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Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept of a brand and the importance of thought leadership in his new book Brand Stand: Seven Steps to Thought Leadership.
Craig is our guest on 4 November. Join us to hear Craig discuss some of the hard questions he asks leaders:
What does your brand stand for?
Do you have an original point of view?
Does your brand hold a position that differentiates you from your competitors?
We’ll look at Craig’s step-by-step process to a thought leadership position and how to take it to market.
For more great webinars, check our website. http://www.abn.org.au/site/events