Thought Leadership with Craig Badings Webinar

315 views

Published on

Today’s economic climate demands that companies have a strong brand base in the fierce competition for consumer dollars. Many companies lack a solid brand that stands out from the crowd. Public Relations veteran consultant Craig Badings explores the concept of a brand and the importance of thought leadership in his new book Brand Stand: Seven Steps to Thought Leadership.
Craig is our guest on 4 November. Join us to hear Craig discuss some of the hard questions he asks leaders:
What does your brand stand for?
Do you have an original point of view?
Does your brand hold a position that differentiates you from your competitors?
We’ll look at Craig’s step-by-step process to a thought leadership position and how to take it to market.

For more great webinars, check our website. http://www.abn.org.au/site/events

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
315
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • Thought Leadership with Craig Badings Webinar

    1. 1. Thought Leadership7 Steps to Building A Better Brand
    2. 2. Suzi DafnisAustralian Businesswomen’s Network
    3. 3. Craig BadingsAuthor, BRAND STAND
    4. 4. Thought Leadership
    5. 5. Differentiate
    6. 6. 3 Key Principles ofThought Leadership
    7. 7. 7 Steps toThought Leadership
    8. 8. Scan
    9. 9. Track
    10. 10. Analyse
    11. 11. Review
    12. 12. Trends
    13. 13. Identify
    14. 14. Panel
    15. 15. Thought Leadership Plan
    16. 16. Social Media
    17. 17. Craig BadingsAuthor, BRAND STAND
    18. 18. Pitching for BusinessWebinar24 November 201012.00pm

    ×