Smart Ways to Use LinkedIn for Business Webinar


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LinkedIn is a powerful tool to help you build your business and your professional connections. Now you can harness the world's most powerful business network.

Webinar on 27 April, Smart Ways to Use LinkedIn for Business, sponsored by Optus Business and presented by the Australian Businesswomen's Network.
Speakers are career manager, Sally-Anne Blanshard and business coach, Des Wash.

We'll look at:

Tips for creating a winning personal profile
Who to connect to and who to avoid connecting with
How to use LinkedIn to get word-of-mouth marketing
Ways to use LinkedIn to drive traffic to your own site
Powerful techniques for engaging with others online and building your networks

For more great webinars, check our website.

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  • If you aren’t already on LinkedIn, register and create your profile. Using your profile in the right way can be the gateway for all your potential customers, employees and industry partners to contact you. The more complete your profile, the more likely you will be found on LinkedIn or through search engines. Make your LinkedIn profile 100 percent complete through the edit my profile settings on the homepage. Attaching a photograph adds credibility to your profile and helps others easily identify and connect with you prior to meetings or at events. Make sure you also add your education details, professional experience and a summary of your expertise and skills. If you have a company website, a blog or a Twitter account, you can link them to your profile which will help enhance your visibility and showcase your expertise in the industry. You can use the profile completeness progress bar to check if your profile is complete and ensure that all key details required to fulfill your profile are in place. You can keep your profile active by using the LinkedIn status update feature that you should use regularly to share information about interesting developments in your company with your contacts.
  • Smart Ways to Use LinkedIn for Business Webinar

    1. 1. Smart Ways to Use LinkedIn for Business
    2. 2. Suzi Dafnis Australian Businesswomen’s Network
    3. 3. Q&A
    4. 4. TWITTER Follow along @suzidafnis Use tag: #abnsmart NOT ON TWITTER? Sally is @myambition Des is @deswalsh
    5. 5. Sponsored By:
    6. 6. Sally-Anne Blanshard Des Walsh
    7. 7. <ul><li>Curiosity </li></ul><ul><li>Up skill </li></ul><ul><li>Check-up </li></ul><ul><li>? </li></ul>Why are you here today?
    8. 8. Connect the world’s professionals to make them more productive and successful . LinkedIn’s Mission
    9. 9. 100 million members today.
    10. 10. <ul><li>  Of 100 million + professionals on LinkedIn, 44 million are in the USA, 56 million elsewhere, including over 2 million in Australia and New Zealand </li></ul><ul><li>  Fastest growing countries are Brazil, India, Mexico and France </li></ul><ul><li>  There is a new member of LinkedIn worldwide faster than one per second </li></ul><ul><li>  Largest sectors are: Service 20%, Finance 9%, Tech 9% </li></ul><ul><li>  100% of Fortune 500 companies have executives on LinkedIn </li></ul><ul><li>  74 members included Elvis impersonator as a position on their profile </li></ul>Facts about LinkedIn
    11. 11. But how can I use LinkedIn for my business ?
    12. 12. <ul><li>Raise your profile </li></ul><ul><li>Create a Company Page </li></ul><ul><li>Grow and monitor your network </li></ul><ul><li>Connect via LinkedIn InMails </li></ul><ul><li>Get recommendations </li></ul><ul><li>Engage with your audience </li></ul><ul><li>Recruit the right people </li></ul><ul><li>Gain professional insights </li></ul><ul><li>Improve productivity through LinkedIn mobile </li></ul><ul><li>Leverage applications </li></ul>10 Top Tips
    13. 13. <ul><li>Make sure your profile is 100 per cent complete </li></ul>Raise Your Own Profile
    14. 16. <ul><li>LinkedIn’s Company Pages feature gives members an opportunity to view information about each company, such as its description, number of employees and the industry it operates in </li></ul><ul><li>Increase the visibility of your business by listing your products and services </li></ul><ul><li>Customers can leave recommendations, increasing your company’s credibility </li></ul>Create a Company Page
    15. 17. <ul><li>Import your existing contact lists from your mail client to find out which of your contacts are already on LinkedIn </li></ul><ul><li>Connect with past and present colleagues, customers, and clients </li></ul><ul><li>LinkedIn automatically recommends people you might know based on your details and existing contacts, scour through this list for people you might want to connect with </li></ul><ul><li>Promote your LinkedIn profile as your new business card. You can even add a link to your profile in your email signature </li></ul><ul><li>Perform a ‘People Search’ to find relevant prospects </li></ul>Grow and Monitor Your Network
    16. 18. <ul><li>Reach people outside your network via LinkedIn InMails </li></ul><ul><li>InMails are private messages that enable you to contact or be directly contacted by another LinkedIn user, while protecting the recipient's privacy </li></ul><ul><li>LinkedIn InMails can be purchased individually or through an upgrade to a premium account </li></ul><ul><ul><li>“ The response from an InMail is better compared to a cold call as its more credible and linked to your profile. I have had a 75 per cent response rate and been successful in securing new customers from InMails.” Andrew Campbell, Country Manager, TXT2GET </li></ul></ul>Connect via LinkedIn InMails
    17. 19. <ul><li>Secure new clients – recommendations add considerable value to your profile and your Company Page </li></ul><ul><li>They enhance professional credibility and create a great impression on people who want to find out more about your company. </li></ul><ul><li>Don’t underestimate the power of word-of-mouth: satisfied customers are the best source of new customers </li></ul><ul><li>Giving recommendations will encourage others to provide your business with recommendations </li></ul>Get recommendations
    18. 20. <ul><li>Engage with like-minded people by participating in relevant Groups </li></ul><ul><li>Make new connections </li></ul><ul><li>Potential clients can find you through groups </li></ul><ul><li>Answer questions in the Answers section of LinkedIn </li></ul>Engage through LinkedIn Groups and Answers
    19. 22. LinkedIn Answers Tool
    20. 23. <ul><li>Engage Customers with Polls </li></ul><ul><li>Easy and valuable for users </li></ul><ul><li>Provides useful customer insights </li></ul><ul><li>Ads can be targeted based on response </li></ul>
    21. 24. Recruit the right people <ul><li>Find passive candidates </li></ul><ul><li>Change your status to “hiring” and post the job listing to your LinkedIn groups to attract relevant talent </li></ul><ul><li>LinkedIn Recruiter, a specialised product for companies, allows you to regularly hire from and engage with a network of passive candidates. </li></ul>
    22. 25. 100 million members today.
    23. 26. Q&A Use the Question Pane to Ask Your Questions
    24. 27. Sponsored By:
    25. 28. Coming Up:
    26. 29. Coming Up:
    27. 30. Thank you
    28. 31. Become a member today.