Marketing Goes Mobile with Chuck Martin

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How can the use of smartphones and mobile technologies enable businesses to change the game?

Dramatic technological and behavioural change require different and new strategies and tactics to survive and thrive in business in a world gone mobile.

Chuck Martin, author of ‘The Third Screen’ joined us for our ‘Marketing Goes Mobile’ webinar.He discussed and highlighted case studies of the mobile innovators and mobile platform providers of the future.

Published in: Education, Technology, Business
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  • Is NOT a MARKETING Tool IS a way of doing business How do I be useful? How do I dazzle my customers? How do I help my customers get their goals? NOT What is the ROI? - “What is the ROI for customer service?” What can I sell them? Can I get xxxx people on my followers so that I can pitch them
  • Marketing Goes Mobile with Chuck Martin

    1. 1. Marketing Goes Mobile sponsored by: Suzi DafnisAustralian Businesswomen’s Network
    2. 2. Marketing Goes Mobile sponsored by: Q&A
    3. 3. Marketing Goes Mobile sponsored by:TWITTERUse tag: #abnmobileFollow along @suzidafnisChuck: @chuckmartin1
    4. 4. Marketing Goes Mobile sponsored by: Sponsored By: www.optusbusiness.com.au/officeapps
    5. 5. Marketing Goes Mobile sponsored by: Are you digital ready? www.optusbusiness.com.au/digitalready
    6. 6. Marketing Goes Mobile Chuck Martin – Author, The Third Screen
    7. 7. Marketing Goes Mobile sponsored by: Chuck Martin CEO, Mobile Future Institute
    8. 8. Marketing Goes Mobile sponsored by: The Third Screen And the Untethered Consumer
    9. 9. Marketing Goes Mobile sponsored by: Smartphones Rule Changing the world
    10. 10. Marketing Goes Mobile sponsored by: Real Time Marketing Vs All The Time Marketing The m-Powered Consumer
    11. 11. Marketing Goes Mobile sponsored by: Customer Engagement Creating Value
    12. 12. Marketing Goes Mobile sponsored by: Bright Shiny Objects Test and Learn
    13. 13. Marketing Goes Mobile sponsored by:Keys to a Successful App Cheaper EasierMore Fun
    14. 14. Marketing Goes Mobile sponsored by: Location Where You Are
    15. 15. Marketing Goes Mobile sponsored by: Location Location Drivers Location Magnets Location Activators
    16. 16. Marketing Goes Mobile sponsored by: Search On Steroids
    17. 17. Marketing Goes Mobile sponsored by: Social Goes Mobile
    18. 18. Marketing Goes Mobile sponsored by:The PUSH-PULL of Mobile
    19. 19. Marketing Goes Mobile sponsored by:Inbound Social MarketingShortRelevantEffective
    20. 20. Marketing Goes Mobile sponsored by: POLL Which of these mobile marketing avenues will you explore?•SMS Marketing•MMS•Creating Content•QR Codes•Contests and Coupons
    21. 21. Marketing Goes Mobile sponsored by: POLL
    22. 22. Marketing Goes Mobile sponsored by: Q&A Use the Question Pane to Ask Your Questions
    23. 23. Marketing Goes Mobile Chuck Martin @chuckmartin1 www.thirdscreenrevolution.co m
    24. 24. sponsored by:
    25. 25. Marketing Goes Mobile sponsored by: Sponsored By: www.optusbusiness.com.au/officeapps
    26. 26. Marketing Goes Mobile sponsored by: Are you digital ready? www.optusbusiness.com.au/digitalready
    27. 27. Marketing Goes Mobile Chuck Martin @chuckmartin1 www.thirdscreenrevolution.co m
    28. 28. Marketing Goes Mobile sponsored by: Become a member today. www.abn.org.au

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