Network with the World

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  • Network with the World

    1. 1. The Webinar will start shortly.
    2. 2. How to build an international network of contacts without leaving your desk. Network with the World
    3. 3. Stella De Zotti Australian Businesswomen’s Network How to build an international network of contacts without leaving your desk Network with the world
    4. 4. Suzi Dafnis Australian Businesswomen’s Network How to build an international network of contacts without leaving your desk Network with the world
    5. 5. <ul><li>Mari Smith </li></ul>How to build an international network of contacts without leaving your desk Network with the world Michele Connolly
    6. 6. <ul><li>5 Steps to Organising Your Social Networking </li></ul>Michele Connolly GetOrganizedWizard.com How to build an international network of contacts without leaving your desk Network with the world
    7. 7. <ul><li>Decide on your social networking objective </li></ul><ul><li>Choose your social networks </li></ul><ul><li>Create a social networking strategy </li></ul><ul><li>Build your social network </li></ul><ul><li>Be time-smart </li></ul><ul><li>Notes available at www.GetOrganizedWizard.com/resources </li></ul>Overview : How to build an international network of contacts without leaving your desk Network with the world
    8. 8. <ul><li>Why are you using social networking? </li></ul><ul><li>To build your profile ? </li></ul><ul><li>To network with other businesspeople? </li></ul><ul><li>To provide a work distraction ? </li></ul><ul><li>To make friends ? </li></ul><ul><li>What else? __________________ </li></ul><ul><li>Step 1 Summary: Be clear what you want from social networking </li></ul>Step 1 : Decide on your social networking objective How to build an international network of contacts without leaving your desk Network with the world
    9. 9. <ul><li>I focus on: </li></ul><ul><li>Twitter – www.Twitter.com </li></ul><ul><ul><li>Cool; Instant </li></ul></ul><ul><li>Facebook – www.Facebook.com </li></ul><ul><ul><li>College-educated; 500 million users by 2011 </li></ul></ul><ul><li>Linked In – www.Linkedin.com (less so) </li></ul><ul><ul><li>More business-focused; Recently added apps </li></ul></ul>Step 2 : Choose your social networks How to build an international network of contacts without leaving your desk Network with the world
    10. 10. <ul><li>And there are hundreds more: </li></ul><ul><li>Ning communities (eg ABN) </li></ul><ul><li>FriendFeed, MySpace, Beebo </li></ul><ul><li>Flickr, YouTube </li></ul><ul><li>Social Bookmarking sites (eg StumbleUpon) </li></ul><ul><li>Social News sites (eg Digg) </li></ul>Step 2 : Choose your social networks How to build an international network of contacts without leaving your desk Network with the world
    11. 11. Step 2 : Choose your social networks Other examples? Step 2 Summary: Choose networks that match your objectives Network with the world How to build an international network of contacts without leaving your desk If you’re a - Your social networks could include - Photographer Flickr Life Coach for parents of troubled teens Ning network for parents of troubled teens Corporate professional Linked In ‘ Mompreneur’ Twitter, Facebook Work-from-home businessperson seeking social interaction Twitter, Facebook
    12. 12. How to build an international network of contacts without leaving your desk Network with the world Step 3 : Create your social networking strategy Step 3 Summary: Take a strategic approach to social networking ✖ DON’T ✔ DO Jump right in with self-promotion Lurk and learn - Especially ‘local customs’ (etiquette) Use SNs as a place to vent Provide value - Entertain, inform, help, share information, etc Passively wait to connect Twitter : Tweet links, @reply, RT, ask questions Facebook : Update status, comment on others’ statuses, write on walls, post items, etc Be aloof/boring/corporate Show a little personality - Wish happy birthday, ask/answer questions, etc Talk religion, politics, sex , or swear Be sensitive ; it’s easy to lose friends/followers
    13. 13. <ul><li>Attract friends/followers/connections: </li></ul><ul><li>Be active & add value -> organic growth </li></ul><ul><li>Have an appealing profile (uncluttered; real name, interesting bio) </li></ul><ul><li>Promote your SN profiles (EGs follow) </li></ul><ul><li>Seek friends/followers/connections: </li></ul><ul><li>Follow/friend/connect: FB suggestions; Twellow.com; MrTweet.net </li></ul><ul><li>Step 4 Summary: Actively build your social network </li></ul>Step 4 : Build your social networks How to build an international network of contacts without leaving your desk Network with the world
    14. 14. How to build an international network of contacts without leaving your desk Network with the World Promote your SN profiles in your email signature
    15. 15. How to build an international network of contacts without leaving your desk Network with the World Promote your SN profiles on your site’s About page
    16. 16. How to build an international network of contacts without leaving your desk Network with the World Facebook badge Twitter badge Linked In badge Promote your SN profiles on your blog sidebar
    17. 17. <ul><li>Adopt simple policies to save time and avoid over-thinking: </li></ul><ul><li>Follow-back/Accept friend request policy </li></ul><ul><ul><li>EG Twitter: Follow back unless too religious, salesy, etc </li></ul></ul><ul><ul><li>EG FB: Accept if > 10 friends in common and/or sends message </li></ul></ul><ul><li>Daily Activity policy </li></ul><ul><ul><li>EG Twitter: After coffee tweet links. On work breaks tweet, @reply, RT. </li></ul></ul><ul><ul><li>EG FB: After coffee add/request friends, post links, birthdays, comments. </li></ul></ul>Step 5 : Be Time-Smart How to build an international network of contacts without leaving your desk Network with the world
    18. 18. <ul><li>Use tools to save time and increase effectiveness: </li></ul><ul><li>PING.fm : Update status on FB, Twitter, LinkedIn, many more at once </li></ul><ul><li>Tweetlater.com ; Twuffer.com : Schedule/repeat tweets/status updates </li></ul><ul><li>Twhirl.com , TweetDeck.com : Desktop client (doesn’t need browser) </li></ul><ul><li>Twitterfeed.com : Auto-updates Twitter/Ping status with new blog post Facebook Notes : Auto-imports blog posts </li></ul><ul><li>Step 5 Summary: Choose policies and tools to be time-smart. Warning : Trying every new tool will waste time. Be selective . </li></ul>Step 5 : Be Time-Smart How to build an international network of contacts without leaving your desk Network with the world
    19. 19. <ul><li>Decide on your social networking objective – Why are you joining? </li></ul><ul><li>Choose your social networks – Twitter, FB, others relevant? </li></ul><ul><li>Create a social networking strategy – Dos & Don’ts </li></ul><ul><li>Build your social network – Actively attract & seek friends/followers </li></ul><ul><li>Be time-smart – Use policies & tools to be more time-effective </li></ul><ul><li>Notes available at www.GetOrganizedWizard.com/resources </li></ul>Review : How to build an international network of contacts without leaving your desk Network with the world
    20. 20. Mari Smith Relationship Marketing Specialist & Social Media Business Coach How to build an international network of contacts without leaving your desk Network with the world
    21. 21. Facebook ® Fortunes: How To Grow Your Net Worth by Growing Your Network Using the Top Two Online Social Networks by Mari Smith Relationship Marketing Specialist & Social Media Business Coach ©2008 Mari Smith - MariSmith.com Network with the World How to build an international network of contacts without leaving your desk
    22. 22. <ul><li>Bubbly Scottish-Canadian! </li></ul><ul><li>Two tracks Relationship + Internet </li></ul><ul><li>… Social Media! </li></ul><ul><li>“ The Pied Piper of Facebook” </li></ul><ul><li>Overnight success… 10 years in the making! </li></ul>A Wee Bit About Mari Network with the world How to build an international network of contacts without leaving your desk
    23. 23. Network with the world How to build an international network of contacts without leaving your desk
    24. 24. Facebook® Stats & Facts: <ul><li>175+ million active members. </li></ul><ul><li>500 million by 2011… or sooner. </li></ul><ul><li>5th most trafficked website in the world. </li></ul><ul><li>Largest photo-sharing platform. ~30M/day. </li></ul><ul><li>>70% of Facebook users = outside the US. </li></ul><ul><li>Fastest growing demographic = age 30+. </li></ul><ul><li>More degrees, more mature, more money! </li></ul><ul><li>Rigorous Terms of Use. </li></ul>Network with the world How to build an international network of contacts without leaving your desk
    25. 25. Profile Network with the world How to build an international network of contacts without leaving your desk
    26. 26. http://www.facebook.com/pages/Mari-Smith-Relationship-and-Buzz-Marketing-Specialist/42328360008 Page <ul><li>Fan Page </li></ul><ul><li>Business page </li></ul><ul><li>Facebook Page </li></ul>Network with the world How to build an international network of contacts without leaving your desk
    27. 27. Grow a network of hand-picked Facebook friends up to 5,000. <ul><li>Homework: </li></ul><ul><li>List the top 25-50 people you admire in your industry and beyond. </li></ul><ul><li>Send them a friend request on Facebook. </li></ul><ul><ul><li>Always include a personal message. </li></ul></ul><ul><li>Search and follow them on Twitter. </li></ul>Network with the world How to build an international network of contacts without leaving your desk
    28. 28. Common Challenges <ul><ul><li>I don’t have TIME! </li></ul></ul><ul><ul><li>Isn’t Facebook just for KIDS?! </li></ul></ul><ul><ul><li>I don’t want to have to LEARN it all. </li></ul></ul><ul><ul><li>I want to protect my PRIVACY. </li></ul></ul><ul><ul><li>I want to protect my CONTENT. </li></ul></ul><ul><ul><li>I don’t know where to START! </li></ul></ul><ul><ul><li>I don’t know what I should DELEGATE. </li></ul></ul><ul><ul><li>Do Facebook Social Ads really work? </li></ul></ul><ul><ul><li>I’m not sure how I’d measure any real RESULTS. </li></ul></ul><ul><ul><li>I think Social Media is just a FAD… </li></ul></ul>Network with the world How to build an international network of contacts without leaving your desk
    29. 29. Mari’s Social Marketing Method QUICK START GUIDE <ul><li>Mari’s proven 15-step process to rapidly accelerate your visibility AND profits!! </li></ul><ul><li>Covers branding, your core message, keywords, best practices, shortcuts, best apps, stealth marketing strategies. </li></ul><ul><li>Recommended sites to create Radical Strategic Visibility. </li></ul><ul><li>How to find top-paying high-end clients. </li></ul><ul><li>How to find BIG strategic alliances. </li></ul><ul><li>The ONE action you must take daily to create consistent visibility. </li></ul><ul><li>Proven techniques to build your personal brand and name recognition. </li></ul><ul><li>How to know what to delegate for best results and maximum authenticity. </li></ul><ul><li>Daily process for both you and your assistant </li></ul><ul><li>Plus much, much more! </li></ul>http://QuickStartSocialMedia.com Network with the world How to build an international network of contacts without leaving your desk
    30. 30. <ul><li>Blog: http://whyfacebook.com </li></ul>Network with the world How to build an international network of contacts without leaving your desk
    31. 31. Q & A How to build an international network of contacts without leaving your desk Network with the World
    32. 32. <ul><ul><li>5 March </li></ul></ul>How to build an international network of contacts without leaving your desk Network with the world <ul><ul><li>4 March </li></ul></ul><ul><ul><li>3 March </li></ul></ul>
    33. 33. <ul><li>Thank you. </li></ul><ul><li>www.abn.org.au </li></ul>How to build an international network of contacts without leaving your desk Network with the world

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