Multimedia for Social Media Success
Social Media for Small Business Webinar Series

SUZI DAFNIS



Australian Businesswome...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Q&A
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

TWITTER
Use tag:

#abnmedia



Follow ...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

SCOTT EMMICK
Multimedia Content Creato...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Poll

Which of the following media to ...
What does a rock have to do with it?

A thousand words in any language.
Canyonlands National Park
America Online (AOL) – Circa 1998



What was once a novelty, has become a thorn in our side.



The Story of AOL Mail
Fast Forward: 2013



menspsychology.com
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Strategy

Drive traffic to your site or...
Hashtags

Concise Titles

Alt Tags
Hashtags

#uniqueisbetter

#companyname

#promoname
Image Titles

70 Characters or Less

Primary & Secondary Keyword

Company Name
Alt Tags

Used to specify alternative text (alt text) that
is to be rendered when the element to which
it is applied canno...
Content Quality

Make it Quality

Lead with Your Story

Make it Sharable
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Multimedia Content

Leveraging Existin...
Leveraging Content



Leveraging Social Media to Create Stories Around Your Brand



App: Storify
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Storify Editor




Search social chann...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Twitter Post




Retweets and Favorite...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Instagram Post




Hashtags, URLs and ...
And Some Apps to Get You There
Content Creation

Choose a Why."
Decide What medium will work best."
How will you do it?
Multimedia for Social Media Success
Social Media for Small Business Webinar Series



Instagram



Shoot



Snapseed



Ed...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Instagram
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Looks Like an Ordinary Photo

Authenti...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Snapseed
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Interface




App: Snapseed
Before
After
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Over
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Employee Spotlight

Brand: Lululemon
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Promotional Campaigns

Brand: Lululemo...
Service Provider




www.melanieduncan.com - Business Trainer
Multimedia for Social Media Success
Social Media for Small Business Webinar Series



Auphonic

Podcasting
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

What is it?

Record and Upload on the ...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

+



Record.

=



Edit.





Podcast....
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Record High Quality Audio

Example: Ap...
Simple Tips

Use a tripod.

Use a microphone.

Don’t narrate while shooting.

Don’t worry about cutting off heads.
Multimedia for Social Media Success
Social Media for Small Business Webinar Series



Cinch Video

Video
Multimedia for Social Media Success
Social Media for Small Business Webinar Series



Shoot.



Trim.





Arrange.

Publi...
Publishing Your Content
Social Media Platforms and their Strengths.
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Publishing

Google owns it.

SEO prior...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Publishing

90 Million monthly active ...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Publishing

Increase engagement on Fac...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Promote Your Fans




Facebook Cover I...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Describe Your Product




Facebook Cov...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Highlight Your People




Facebook Cov...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Showcase Upcoming Events

Facebook Cov...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Feature Testimonials




Facebook Cove...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Build an eMail List




Facebook Cover...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Facebook Cover Images

Sell your produ...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Case Study




Australian Businesswome...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

+




iStock.com

Images
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Podcasts
Multimedia for Social Media Success
Social Media for Small Business Webinar Series



Website



eNewsletter



Facebook

...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Video
Multimedia for Social Media Success
Social Media for Small Business Webinar Series



Webinars


Webinars

Store
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Text
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Q&A
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

SCOTT EMMICK

SUZI DAFNIS
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Poll

Which of the following media pre...
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

Coming Up




Picture Power
Multimedia for Social Media Success
Social Media for Small Business Webinar Series

SCOTT EMMICK
Multimedia Content Creato...
Australian Businesswomen’s Network
The Australian
Businesswomen's
Network is an online
membership community
designed to te...
Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis
Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis
Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis
Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis
Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis
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Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis

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If you communicate to clients through social media posts, a great opportunity exists for you to use multimedia in social media to engage, entertain and convert more customers.

Meet your clients right where they spend time — in front of their computers and mobile devices on social networks.

Learn how multimedia and new media channels (podcasts, video, webinars and more) can increase engagement and boost your social media results.

WATCH NOW: Watch the recording of this webinar now at http://www.abn.org.au/events

Understand also:
-How to use multimedia to launch new products or services
-Why educating your clients can boost your bottom line
-Ways to easily build your profile and establish your authority
-Tips for generating leads and traffic with multimedia
-Multimedia strategies for both product and service businesses
-Which multimedia tools will best support your business goals
-When the benefits of multimedia exceed the costs (in time and money)

You'll discover:
- Podcasting — Learn how your business can benefit from it’s own ‘radio show’ and why podcasts are the new way to give people an insight into your business and position you as an authority in your industry.
- Video Marketing — While you may not want to be a YouTube star, there are ways to integrate video into your marketing so that you reach more potential clients through the power of social media. Video is powerful because it combines face AND voice and you can now create professional videos that ‘pack a punch’. We’ll show you how small businesses are doing just that - many without ever getting in front of a camera.
- Photo Sharing — Sharing images gives your business a real face. And, whether you offer a product or service, the right use of images in your social media can give people a behind the scenes look at your business, build interest in your products and services and make your social media efforts reach further and produce better results.
- Webinars — Not traditionally thought of as a social tool, webinars are one of THE best ways to engage your client in conversation and to spark discussion about your products and services.
- Integrating multimedia into your social media - Through practical application and small business examples, we’ll help you understand where to start and which multimedia tools can work for your business, just as they are for millions of small businesses around the world.

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Multimedia for Social Media Success Webinar - Scott Emmick, Suzi Dafnis

  1. 1. Multimedia for Social Media Success Social Media for Small Business Webinar Series SUZI DAFNIS Australian Businesswomen’s Network
  2. 2. Multimedia for Social Media Success Social Media for Small Business Webinar Series Q&A
  3. 3. Multimedia for Social Media Success Social Media for Small Business Webinar Series TWITTER Use tag: #abnmedia Follow along: @suzidafnis
  4. 4. Multimedia for Social Media Success Social Media for Small Business Webinar Series SCOTT EMMICK Multimedia Content Creator/Manager
  5. 5. Multimedia for Social Media Success Social Media for Small Business Webinar Series Poll Which of the following media to you currently use? 1. Images 2. Text 3. Video 4. Audio 5. Webinars
  6. 6. What does a rock have to do with it? A thousand words in any language. Canyonlands National Park
  7. 7. America Online (AOL) – Circa 1998 What was once a novelty, has become a thorn in our side. The Story of AOL Mail
  8. 8. Fast Forward: 2013 menspsychology.com
  9. 9. Multimedia for Social Media Success Social Media for Small Business Webinar Series Strategy Drive traffic to your site or blog. Optimise your images. Make it Quality. Make it Shareable.
  10. 10. Hashtags Concise Titles Alt Tags
  11. 11. Hashtags #uniqueisbetter #companyname #promoname
  12. 12. Image Titles 70 Characters or Less Primary & Secondary Keyword Company Name
  13. 13. Alt Tags Used to specify alternative text (alt text) that is to be rendered when the element to which it is applied cannot be rendered.
  14. 14. Content Quality Make it Quality Lead with Your Story Make it Sharable
  15. 15. Multimedia for Social Media Success Social Media for Small Business Webinar Series Multimedia Content Leveraging Existing Content Creating Content Publishing Content
  16. 16. Leveraging Content Leveraging Social Media to Create Stories Around Your Brand App: Storify
  17. 17. Multimedia for Social Media Success Social Media for Small Business Webinar Series Storify Editor Search social channels for quotes, images, videos etc.
  18. 18. Multimedia for Social Media Success Social Media for Small Business Webinar Series Twitter Post Retweets and Favorites are updated in real-time. Interact in real-time.
  19. 19. Multimedia for Social Media Success Social Media for Small Business Webinar Series Instagram Post Hashtags, URLs and Users are all automatically linked.
  20. 20. And Some Apps to Get You There
  21. 21. Content Creation Choose a Why." Decide What medium will work best." How will you do it?
  22. 22. Multimedia for Social Media Success Social Media for Small Business Webinar Series Instagram Shoot Snapseed Edit Photography Over Messaging
  23. 23. Multimedia for Social Media Success Social Media for Small Business Webinar Series Instagram
  24. 24. Multimedia for Social Media Success Social Media for Small Business Webinar Series Looks Like an Ordinary Photo Authenticity and Transparency - October 2010
  25. 25. Multimedia for Social Media Success Social Media for Small Business Webinar Series Snapseed
  26. 26. Multimedia for Social Media Success Social Media for Small Business Webinar Series Interface App: Snapseed
  27. 27. Before
  28. 28. After
  29. 29. Multimedia for Social Media Success Social Media for Small Business Webinar Series Over
  30. 30. Multimedia for Social Media Success Social Media for Small Business Webinar Series Employee Spotlight Brand: Lululemon
  31. 31. Multimedia for Social Media Success Social Media for Small Business Webinar Series Promotional Campaigns Brand: Lululemon
  32. 32. Service Provider www.melanieduncan.com - Business Trainer
  33. 33. Multimedia for Social Media Success Social Media for Small Business Webinar Series Auphonic Podcasting
  34. 34. Multimedia for Social Media Success Social Media for Small Business Webinar Series What is it? Record and Upload on the Go Publishing: Soundcloud and YouTube
  35. 35. Multimedia for Social Media Success Social Media for Small Business Webinar Series + Record. = Edit. Podcast. Publish. Record. Edit. Publish.
  36. 36. Multimedia for Social Media Success Social Media for Small Business Webinar Series Record High Quality Audio Example: Apogee Mic Record. Edit. Publish.
  37. 37. Simple Tips Use a tripod. Use a microphone. Don’t narrate while shooting. Don’t worry about cutting off heads.
  38. 38. Multimedia for Social Media Success Social Media for Small Business Webinar Series Cinch Video Video
  39. 39. Multimedia for Social Media Success Social Media for Small Business Webinar Series Shoot. Trim. Arrange. Publish. Shoot. Trim. Arrange. Publish.
  40. 40. Publishing Your Content Social Media Platforms and their Strengths.
  41. 41. Multimedia for Social Media Success Social Media for Small Business Webinar Series Publishing Google owns it. SEO priority. Embeddable.
  42. 42. Multimedia for Social Media Success Social Media for Small Business Webinar Series Publishing 90 Million monthly active users. 40 Million images per day. Facebook, Twitter, Flickr, Tumblr and Foursquare.
  43. 43. Multimedia for Social Media Success Social Media for Small Business Webinar Series Publishing Increase engagement on Facebook by 40%. 53% more Likes, 104% more comments. 84% more click-throughs.
  44. 44. Multimedia for Social Media Success Social Media for Small Business Webinar Series Promote Your Fans Facebook Cover Images: Breaking all the rules.
  45. 45. Multimedia for Social Media Success Social Media for Small Business Webinar Series Describe Your Product Facebook Cover Images: Breaking all the rules.
  46. 46. Multimedia for Social Media Success Social Media for Small Business Webinar Series Highlight Your People Facebook Cover Images: Breaking all the rules.
  47. 47. Multimedia for Social Media Success Social Media for Small Business Webinar Series Showcase Upcoming Events Facebook Cover Images: Breaking all the rules.
  48. 48. Multimedia for Social Media Success Social Media for Small Business Webinar Series Feature Testimonials Facebook Cover Images: Breaking all the rules.
  49. 49. Multimedia for Social Media Success Social Media for Small Business Webinar Series Build an eMail List Facebook Cover Images: Breaking all the rules.
  50. 50. Multimedia for Social Media Success Social Media for Small Business Webinar Series Facebook Cover Images Sell your product. Announce a contest. Be seasonal. Brand yourself.
  51. 51. Multimedia for Social Media Success Social Media for Small Business Webinar Series Case Study Australian Businesswomen’s Network
  52. 52. Multimedia for Social Media Success Social Media for Small Business Webinar Series + iStock.com Images
  53. 53. Multimedia for Social Media Success Social Media for Small Business Webinar Series Podcasts
  54. 54. Multimedia for Social Media Success Social Media for Small Business Webinar Series Website eNewsletter Facebook Website Blog
  55. 55. Multimedia for Social Media Success Social Media for Small Business Webinar Series Video
  56. 56. Multimedia for Social Media Success Social Media for Small Business Webinar Series Webinars Webinars Store
  57. 57. Multimedia for Social Media Success Social Media for Small Business Webinar Series Text
  58. 58. Multimedia for Social Media Success Social Media for Small Business Webinar Series Q&A
  59. 59. Multimedia for Social Media Success Social Media for Small Business Webinar Series SCOTT EMMICK SUZI DAFNIS
  60. 60. Multimedia for Social Media Success Social Media for Small Business Webinar Series Poll Which of the following media presents the best opportunity for you and your business? 1. Images 2. Text 3. Video 4. Audio 5. Webinars
  61. 61. Multimedia for Social Media Success Social Media for Small Business Webinar Series Coming Up Picture Power
  62. 62. Multimedia for Social Media Success Social Media for Small Business Webinar Series SCOTT EMMICK Multimedia Content Creator/Manager
  63. 63. Australian Businesswomen’s Network The Australian Businesswomen's Network is an online membership community designed to teach " women the skills to " start, manage and " grow a business. Discover the benefits" of membership!

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