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Internet 2.0 and the Law




R. Scott Oswald, Principal,
The Employment Law Group, P.C.
Using Technology To
    Demonstrate Expertise
       Determine the Purpose of Firm’s
        Website
        – Is it a br...
Using Technology To
        Demonstrate Expertise
       Brochure
        – Static
       Information Source/Resource
  ...
Effective Practice Area Pages




4
Effective News Page




5
Opinions Page




6
Publications Page




7
Top 5 Mistakes When
    Using Internet 2.0
       Relying solely on PPC Campaigns
        – Web 2.0
        – Use Content...
Blogs




Today, Congress approved H.R. 1424 (“Emergency Economic Stabilization Act”)



      9
Top 5 Mistakes When
     Using Internet 2.0
        Excessive use of legal jargon
          – Remember your audience
    ...
Questions?

     For further information, contact:
              R. Scott Oswald
  The Employment Law Group® Law Firm
   s...
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Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices

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Best website and Internet 2.0 practicies for lawyers.

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Scott Oswald Internet Web 2 0 Power Point Presentation Web Site Best Practices

  1. 1. Internet 2.0 and the Law R. Scott Oswald, Principal, The Employment Law Group, P.C.
  2. 2. Using Technology To Demonstrate Expertise  Determine the Purpose of Firm’s Website – Is it a brochure or an information source? 2
  3. 3. Using Technology To Demonstrate Expertise  Brochure – Static  Information Source/Resource – Requires regular commitment to website – Update Site with New Law  Website should define Practice and Culture – Tell clients why they should retain your firm  Testimonials  Firm News  Opinions 3
  4. 4. Effective Practice Area Pages 4
  5. 5. Effective News Page 5
  6. 6. Opinions Page 6
  7. 7. Publications Page 7
  8. 8. Top 5 Mistakes When Using Internet 2.0  Relying solely on PPC Campaigns – Web 2.0 – Use Content 8
  9. 9. Blogs Today, Congress approved H.R. 1424 (“Emergency Economic Stabilization Act”) 9
  10. 10. Top 5 Mistakes When Using Internet 2.0  Excessive use of legal jargon – Remember your audience – Use legal terminology where appropriate  Targeting lawyers  Targeting sophisticated clients  Focusing efforts only on main page  Abandoning site after initial launch  Failing to return potential client inquiries 10
  11. 11. Questions? For further information, contact: R. Scott Oswald The Employment Law Group® Law Firm soswald@employmentlawgroup.com www.employmentlawgroup.com Tel: 202.261.2806 Fax: 202.261.2835

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