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Angles & Insights CEO Suzanne McDonald spoke to undergraduate students at Providence College to explain the best practices for using LinkedIn. Topics include tips to optimize your LinkedIn profile, how to search users, how to apply for jobs, and more tips and tricks.
About Suzanne McDonald
Former Boston Globe journalist and CEO of Angles & Insights marketing consultancy, Suzanne is an omnivore of all things new media & client success. She's pioneered award-winning courses at area universities and digital marketing campaigns, including "Best Viral Video Award" for #Ticknado and “Internet / New Media Company of the Year” at the International Business Awards.
Suzanne also founded and curates Newport Interactive Marketers networking-learning community, providing marketing insights to SEOs, social, PR & content pros and to brands and nonprofits big and small.
Suzanne holds a master’s in Mass Communications and Journalism from University of South Carolina and engineered a BA into a journalism program at Framingham State University, magna cum laude.
She has 15 years’ experience at daily newspapers, 6 at The Boston Globe, until she took a voluntary buyout to launch Designated Editor in 2008. In 2015, Suzanne launched Angles & Insights to better reflect her expanded abilities to meet clients’ needs beyond SEO, social & content.