Spindle Credentials 2013


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Spindle Communications is a PR, IR, Events company specialising in SEO, Digital marketing and Social media marketing. It focuses on SMEs & Startups in high tech sectors.

At Spindle Communications we offer the following range of services.
• Investor Relations
• Media Relations
• Public Relations
• Event management
• Social Media Marketing
• Digital Marketing
• Website development & SEO (Search Engine Optimization)

You are also welcome to follow us on slideshare.net, http://www.slideshare.net/SuzaAdam where we will be posting information on best practices in public relations, media relations, investor relations and event management, and news on the conferences that we develop on behalf of customers and that we own (www.viridisafrica.com, madiniafrica.com, www.lifesparksafrica.com), and our two networks, www.lifesparks.co.za and www.africantechtech.org.

For our credentials, visit www.spindlecommunications.com or http://www.slideshare.net/SuzaAdam/spindle-credentials-2013-20310193

Professional profile:

We offer services on a retainer basis (R550 p/h) or ad hoc (R750 p/h)

For references and contact details, visit http://www.spindlecommunications.com/About.html

To enquire, call the office on 011 880 0364

Remember, our services which includes strategy formulation, investor presentations, business and trade press releases, corporate newsletters, social media management and the like are a means of helping our clients and friends to solicit more business or investment in propelling them towards successfully extending their commercial ventures.

Spindle Comms is in the process of setting up a cleantech fund for SMEs in South Africa, together with my business partner, Nicholas Eastaugh, Businessman, energy specialist, property business consultant, business broker, za.linkedin.com/pub/nick-eastaugh/3b/327/517

We offer a 2 hour free consultation via Skype to yourself or your firm’s marketing and PR representative. Our skype handle is SpindleComm.

* Mentoring & marketing high tech start-ups & SMEs in Africa *

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Spindle Credentials 2013

  1. 1. Credentials 2013Protecting reputation & driving stakeholder interestthrough targeted cross-platform engagementwww.spindlecommuncations.comhttp://www.facebook.com/SpindleCommunicationsMentoring & marketinghigh tech start-ups & SMEs in Africa
  2. 2. Company profile Spindle Communications launched 2010 by veteran communicationsconsultant. We are a specialist high-tech communications agency offering public relations,investor relations, media relations, social media management, search engineoptimization and digital campaigns to drive growth. We focus on stakeholder engagement, customer engagement and investorsolicitation through search, social, public relations and investor relationscontent, underpinned by a strategic approach. We offer consultancy for regional programs across Africa
  3. 3. Our mission Our mission is to provide cost-effective and results-driven communicationservices to our clients for them to meet their business goals.Our approach Spindle Communications puts brand reputation at the heart of commercialsuccess; we focus on communication to increase business value We provide strategic consultation across Key message development Marketing communication Internal messaging External communications
  4. 4. Our methodology
  5. 5. Our services• Branding• Marketing and communications• Public Relations strategy and counsel• Investor Relations, annual reports, IPOs and corporate profiles• Media relations - Media promotions, media launches, media liaison, media kits/releases/pitches, feature articles, casestudies, opinion pieces, profiles and backgrounders• Social media and online PR• Digital media• Business letters and proposals, B2B and B2C communications, sales promotions• Specialist writing• Internal communications – ezines, newsletters, brochures and award entries, speeches• Event and project management• Professional marketing• Copywriting – case studies etc• Sponsorship strategy & activation• PR & media training• Crisis management, strategy and communication of major organisational change, redirection, engagement, and moralebuilding and cultural enhancement• Advertising copy, coordination of advertising, design, print and photography• Sponsorship management• Special film and multimedia projects including script development, direction and production
  6. 6. Areas of expertise Spindle’ consultants have strong backgrounds in public relations, investor relations,event marketing, as well as championing the adoption of digital PR and socialmedia platforms for effective outreach to stakeholders. Industry focus – IT & telecommunications, finance, infrastructure, public sector,Pharma, life sciences, cleantech, green PR, mining, construction, energy Corporate positioning and reputation management CEO counseling Issues management Investor, government, industry relations and stakeholder relations Media relations – international, regional and national Digital PR and social media Event organisation and management Dialogue forum arrangement & facilitation Strategic counsel and message crafting
  7. 7. Media relations• Strategy and message development, development of informationaloccasions and informational messages for media• Tracking and analysis, media monitoring, press clipping composition• Audience targeting• Speech and ghost-writing services• Audits• Editorial campaigns, composition and distribution of press releases• Media events - press conferences, round tables, press lunches, briefings• Media tours• Media material development• Database development and maintenance
  8. 8. Enterprise public relations• Working with proprietary tools and leveraging in-house expertise we helpdefine the key stakeholders across the spectrum of policy-makers andinfluencers, map the issues and develop and execute an effectiveoutreach scheme• Reputation audit• Strategic planning and implementation of PR campaigns• Development of communication programs• Development of CSR programs• Development of internal PR programs• Creation and support of informational sources (TV and radio programs,internet resources, print editions)• Special events• Managing internal comms & creating ezines
  9. 9. Issue Management to avertCrisis Communications• Support with compiling anindividual crisis reaction plan• Enhancement of the crisismanagement specialists andsupport in designing processes• Timely support and assistance
  10. 10. Corporate Social Responsibility• Study and determine the most appropriate CSR pillars for keyclient audiences• Design the CSR program• Follow up the CSR programMacro Economics :Provide stableeconomicenvironment:RegulationsCounter-cyclicalpolicyANC Policy dictateseconomic policiesimplementedAlignment with bothpolitical & economic policiesSustainability vs. CSREmployment within newgrowth path
  11. 11. Brand PR Organisation of special events aimed to boost Brand reputation Informational and educational campaigns in media PR programs to support marketing communications Management of sponsorship projects CEO / celebrity marketing, work with opinion leaders Viral marketing Digital communications: Internet and mobile Marketing
  12. 12. Event management Budgets, reconciliation and delivery to the bottom line Audiovisual, sound & lighting Catering and menu design Entertainment Event design & decor Social function and party themes Speaker gifts Invitations & RSVP services Interpretation services Photography Registration – online and onsite Speakers and MC’s Sponsorships Staffing Staging and rigging Transport Travel, accommodation and logistics Venues Post-event analysis and client feedback
  13. 13. Digital communications• Digital strategy• Web and social media strategy for Linkedin, Facebook,Twitter• Digital and web copy and concepts, inclusive of SEO• E-marketing• Sales campaigns, marketing offers and special salespromotions• Social Media/Community Development• Social media participation / strategy• Social network application development• Social media advertising• Online community development and moderation• Wiki development• Digital Reputation management• Online media/blog monitoring/engagement• Online public relations• Digital crisis and issues management• Website/digital strategy• Web writing• Search optimization and de-optimization• Online experience design• Website and blog design/development• Branded content and content distribution• Online advertising• Online video• Internet audit:• Analysis of brand reputation online• Analysis of promotion tools• Development of communication strategy/• Correction of existing situation:• Choosing communication channels and promotiontools• Determining KPIs for efficiency measure• Production:• Visual and interactive design• Content copyright• Photo and video production• Development of promo-sites• Online applications• Promotion:• Blogs• Forums, portals• Marketing in social networks• Promo support• Viral marketing
  14. 14. Social Media Marketing• Strategic planning for content, communications and community.• Campaign design and deployment services.• Conversation monitoring and optimisation.• Building and maintaining a social media newsroom.• Establishing, integrating, and updating your presencein media communities.• Optimising Blogs and RSS feeds.• Regularly submitting RSS feeds and blogs to thelatest aggregators, news sites and social bookmarking sites.• Recommendations for advertising and marketingopportunities within social networking and mediacommunities.• Influencer outreach and buzz-building tactics.
  15. 15. Our SEO ServicesOur typical Search Engine Optimisation (SEO) strategy & consultancy serviceinclude the following:• A detailed website audit• Keyword compilation• Competitor landscape plotting• Individually hand-optimised pages• Search engine submissions• Link building strategy• Paid inclusion strategy• Bespoke reporting
  16. 16. Social Media Channels
  17. 17. Proprietary in-house databases5000 companies in Gauteng: Businessowner, Designation, Business ,Chamber,Telephone, Fax, EmailAcademics / scientists at universities: 3 000contactsPrivate equity & venture capital investors: 2500Health & Bio-Technology: 1 400 contactsMining: 3 100 contactsInformation & CommunicationTechnologies: 650Agriculture: 8 300 contactsEnergy & Green Environment 4 150 renewable energy contacts 800 water technology contacts 505 waste & recycling managementcontactsProprietary social media contactsSuza Adam – 3 500 South African / Africancontacts, mainly in mining, renewableenergy, biotechnology, ITCE, investmentbanking, mediaLani Botha – 750+ international contacts inthe government, institutional, sustainabilityand construction industries, active bloggerand media whizOur Online Properties
  18. 18. Social media forums on LinkedinJoin our communities on Facebook Mining Exploration in Africa 7 466 members Mineral Beneficiation in Africa 483 members Gondwanaland - Geoscience and Remote Sensing in Africa 233 members Megalopolis - developing green cities in Africa 194 members Sub-Sahara Plant Science, Food Technology & Food Security 297 members Sub-Saharan Water Science & Technology group 301 members Sub-Saharan Africa Sustainable Energy group 1 238 members Sub-Saharan African Veterinary initiative 530 members Investment Analysts & Portfolio Managers in Africa 1 900 members Investor Relations Practitioners in Africa 96 members Lifesparks Southern African Life Sciences initiative 648 members LIFEsparks: Southern African Healthcare initiative 180 members Viridis Africa - investment in clean tech 456 members Corporate Social Responsibility & Environmental Sustainability Executives in Africa 111members Human Capital Management in Africa 664 members IT, Telecoms and Electronics in Africa 208 members African Citizen - Journalists in Africa 163 members
  19. 19. Social media groups on FacebookJoin our communities on Facebook http://www.facebook.com/SpindleCommunications 1744 likes http://www.facebook.com/LIFEsparksSouthernAfricanLifeSciencesNetwork 215 likes LIFEsparks life sciences networking group (group) 39 members http://www.facebook.com/Africancleantech 805 likes Clean Technology in Africa (group) 184 http://www.facebook.com/InvestorRelationsinAfrica (page) 1 034 likes http://www.facebook.com/groups/InvestorRelationsinAfrica (group) 21 members http://www.facebook.com/MiningExplorationInAfrica (group) 81 likes Mining Exploration in Africa (group) 126 members Scibrainians - The coolest Science & Technology on Earth (group) 142 members Cosmeceuticals Investment in Africa (group) 6 members LIFEsparks life sciences networking group (group) 39 members LIFEsparks: Southern African Healthcare initiative (group) 19 members Sub-Saharan African Veterinary Science group (group) 7members South Africa - investment in high-tech startups & SMEs (group) 142 members PR, IR, Media Relations & Events in Africa (group) 71 members IT, Telecoms & Electronics in Africa (group) 31 members Financial & Insurance Services in Africa (group) 3 members Investment Analysts & Portfolio Fund Managers in Africa (group) 15 members Megalopolis - DEVELOPING GREEN CITIES IN AFRICA (group) 110 members Human Capital Management in Africa (group) 133 Nanotechnology investment in Africa (group) 54 members Investment Analysts & Portfolio Fund Managers in Africa (group) 15 members Education Investment in Africa (group) 4 members Tourism Investment in Africa (group) 144 members Investment in African sports (group) 9 members Agriculture & Food Technologies in Africa (group) 13 members African Engineers and Expats (group) 80 members Investment in African Municipalities (group) 6 members
  20. 20. Social media groups on Google+Join our communities on Google+ Clean technology in Africa (group) 10 members LIFEsparks Southern African Life Sciences Network (group) 7members Green cities in Africa (group) 7 members Mining Exploration in Africa (group) 27 members
  21. 21. Spindle Communications Experienced event organizer & owner Strong media relations skills of over 20 years Have a PR arm to promote event / attendance Social media and online community-building experts Have significant database of local academics, renewable energy businesses, biotechnology professionals, miningexecutives, IT companies, investors, chambers of commerce, embassies, trade & investment agencies, pressPublic relations & brandingWebsite design and layoutEvent managementInvestor relationsLife sciences PRHealthcare PRCurrent Clients: References:ACM Gold & Forex, (Irfan Pardesi, 011 784 0603 )Bentley, (Liz Karayusuf, +44 (0) 2078610923 )Digicore Holdings Limited, (Nick Vlok, 012 665 5343 )Danyland / Sylvania, (Christo de Vos, 082 801 9460)EgoliBio, (Charles Dettman, 082 440 7996 )EOH Limited, (Asher Bohbot, 011 607 8100 )Department of Science & Technology,(Dr Eugene Lottering, 011 652 0411 )Genesis Healthcare Consultants (Pty) Ltd,(Clayton Samsodien 011 731 5111 )Iliad Africa, (Ralph Patmore, 082 467 6800 )Maxtec Limited, (George Talbot, 011 803 6635)Platfieds Limited (Bongani Mbindwane, 021 423 4536)LifeAssay Diagnostics, (Louis Roux, 021 788 6989)Make Africa Green, (Joe Matimba, 082 889 3946 )Talesun Solar Germany GmbH, Simone Lintermann,+49 (0)89 189177-271
  22. 22. Our Leadership TeamSuza AdamPrincipal ConsultantFounder Suza Adam has more than 20 yearsof public relations, investor relations, medialiaison and event management experience.Her frame of reference includes IPO support,public relations and investor relationsprogramme development, corporate repositioning, investmentmarketing, and an in-depth knowledge of the financialcommunity and qualities the marketplace is seeking.She has consulted on investor relations to the boards of more than50 JSE listed companies, across South Africa. Suzas expertise liesin developing tailored public relations and investor relationsstrategies and implementing action plants that achievedemonstrable results and an enhanced return on investment. Shehas directed numerous investor relations programs that haveresulted in millions of Rand of share value enhancement for bothvendors and shareholders.These activities include developing strategic investor relationsprogrammes in positioning companies or portfolios forprospective investment, preparing exchange announcements,developing content for presentation at investment seminars andInvestment Analyst Society presentations, facilitating investorpresentations during capital raising road shows to local lifeinsurance and asset management companies, private equity firms,stockbrokers, venture capital firms and or independent financialadvisors.Suza.adam@spindlecommunicationshttp://za.linkedin.com/in/suzaadam/011 880 0364 / 082 789 9777Lani BothaPrincipal ConsultantAn Associate, to Spindle Communications, Laniis a communications specialist with a particularinterest in the business of agriculture, mining,community development, eco-tourism andclimate change. ACCA-accredited in IntegratedReporting Assurance, Lani understands the process behinddetermining viable economic, equitable social and bearableenvironmental returns on sustainable business investment.She reported from COP17 and in 2012 completed an inaugural annual/ sustainability report, as well as a comprehensive corporate profilebook for leading non-listed South African holding companies in themining, FMCG and property industries.She writes and consults on strategy and crisis communications for anumber of PR consulting firms as well as individually. Recent andpsat clients include Vodacom, Axis, Wits University’s Joburg Centrefor Software Engineering, NPA, SAPS, Black Business Council, ABSIP,Shanduka, Lonmin, Tsebo, FNB, Microsoft, Alexander Forbes,Cheesekids for Humanity, Optimum PM, Extrupet, AFGRI, Astral,Shoprite, SuperGroup and Sasko.As a former trade editor, Lani is well-versed in technical and highlymeticulous cross-platform writing. Her writing skills have beenhoned across industries, styles, audiences and platforms, with adecade in journalism followed by ten years of strategiccommunications counsel. Her media experience over the last decadeincludes the international, regional and social media landscapes onnational, community and industry levels.za.linkedin.com/in/lanibothaLani.botha@spindlecommunications.com011 880 0364 / 082 546 8844
  23. 23. Our InternsMari BadenhorstInternMari Badenhorst joined SpindleCommunications on 25 February 2013.She is currently busy studying her Diploma inPublic Relations at Varsity College in Pretoria.As Mari is only in her third year of studies shelooks forward to many new learning and experiences.Mari has been part of WIL (Work Integrated Learning) at VarsityCollege which started in her first year, she was one member of thevarious groups in her class who participated in a AwarenessCampaign which was held on her campus as well as a local familypark and a Presentation in which they had to create all theplanning behind an event but the event was never actuallyinitiated (the aim was to show students how to plan an event fromtop to bottom. They were expected to make the necessary plansbefore the event, during the event and after the event as if theevent was really going to take place). Mari has also got Sales andRetail experience from her past positions. Mari was a SalesRepresentative at Poetry and a Registration Officer at VarsityCollege.Mari has a great interest in Public Relations, CorporateCommunication , Crisis Management and Photography. She hopesto study further once she receives her Diploma as she would like tospecialise in the near future.http://lnkd.in/N-8htbhttp://www.whoswho.co.za/mari-badenhorst-692543mari.badenhorst@spindlecommunications.com
  24. 24.  Ad hoc hourly rate (no VAT payable) The consulting and execution rate is R750,00 per hour for a senior consultant, R550,00 perhour per account executive, and R350,00 per hour for a junior consultant / researcher. Senior consultants Suza Adam and Lani Botha oversee and are the primary team members toservice an account client: responsible for interfacing with the client, funders, key opinionleaders, journalists, writing and editing and feedback to your organisation. Costs for third party disbursements are cleared with the client beforehand and are for theclient’s account (e.g. postage, design, printing, etc.). There is a 15% disbursement fee on thirdparty costs. Travel and accommodation outside Gauteng is for the client’s account. There is a10% per year escalation fee in meeting rising inflation costs. Retainer basis (no VAT payable) Spindle charges the following rates for work conducted on a retainer basis. Clients commit toa 12 month or longer agreement. Costs for third party disbursements are cleared with theclient beforehand and are for the client’s account (e.g. advertising, postage, design, printing,etc.). There is a 15% mark-up on third party costs. Travel and accommodation outside Gautengis for the client’s account. There is a 10% per year escalation fee in meeting rising inflationcosts. No refunds for unused hours. Minimum 20 hours per month R11 000.00 per month, R550.00 per hour. Every additional hour over 20 hours and up 30 hours per month is charged at R500.00 perhour. Above 30 hours per month the rate is further reduced to R450.00 per hour.Ad hoc vs. Retained Rate
  25. 25. Client TestimonialsCategory: Investor relations / event managementCase: Brand BuildingClient: Viridis AfricaObjective: Launch & create a conference for clean tech entrepreneurs to present theirbusiness case and exchange information with potential investors.Result: Launched conference in 2010 and is still on-going in 2013Category: Website design and layoutCase: Brand BuildingClient: Make Africa GreenObjective:To design and create a website that resonates with promoting a greener,environmentally friendly Africa.Result:Website launched and SEO principles ministered. Website traffic monitored.
  26. 26.  ACM Gold & Forex, (Michelle Schafer, 011 784 0766) – Public relations Digicore Holdings Limited, (Nick Vlok, 012 665 5343) - Investor relations Dept of Science & Technology, (Dr Eugene Lottering, 011 652 0411) – Event EOH Limited, (Asher Bohbot, 011 607 8100) – Investor relations EgoliBio, (Charles Dettman, 082 440 7996) - Event Illiad Africa (Ralph Patmore, 082 457 6800) – Investor relations LifeAssay Diagnostics, (Louis Roux, 021 788 6989) – Public relations Maxtec Limited, (George Talbot, 011 803 6635) – Investor relations Platfieds Limited (Bongani Mbindwane, 021 423 4536) – Investor relations Siltek, ( Dave Lello, 021 883 3873) – Investor relations Thabex Exploration Limited, (Marius Welthagen, 082 448 9537) – Investorrelations Zaptronix Limited, (John Heath, 044-382-0986) – Investor relationsReferences
  27. 27. We love to get involved in those marketing challenges that keep you awake atnight. Call us and let us help you with your lead generation, investorsolicitation, customer conversion and stakeholder engagement tasks.We offer a 2 hour free consultation via Skype to yourself or your firm’smarketing and PR representative. Our skype handle is SpindleComm.SUZA ADAM | MANAGING MEMBER011 880 0364 | 082 789 9777131 Buckingham Avenue, Craighall Park, 2196suza.adam@spindlecommunications.comwww.spindlecommunications.comContact Details