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Big data Analytics opportunities in India

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This presentation was delivered on invitation by UK Trade & Investment wing of British Deputy Commission at Chennai. This talks about how big data is currently being leveraged in India, future trends and areas of opportunity

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Big data Analytics opportunities in India

  1. 1. Big Data & Analytics Opportunities in India By CONGRUENT SOLUTIONS
  2. 2. Agenda  India – Digital Foot Print  India – Big data & Analytics Case Studies  Implementation Challenges  Market Opportunities
  3. 3. INDIA – DIGITAL FOOT PRINT
  4. 4. Genesis
  5. 5. Internet Penetration
  6. 6. 10%2% 7% 81% Facebook Users (in millions) US UK India Worldwide 94% 3% 2% 1% Twitter Users (in millions) Worldwide India US UK 66% 24% 4% 6% Linkedin Users (in millions) Worldwide US UK India Social Media Presence
  7. 7. INDIA - BIG DATA & ANALYTICS CASE STUDIES STUDIES
  8. 8. E-Commerce 6M product page visits / day 1000 products recommendation from a 5M catalog 25GB data points / day Personalized Recommendation Engine
  9. 9. Telecom Campaign Management Personalized offer Revenue Analysis ** Churn Models 5000 Campaigns per day My Airtel My Offer Geo Product Constructs Intelligent U&R Policy
  10. 10. Retail - Auto Target Right Customer Vehicle Service Product Development Car Health Check
  11. 11. Sports & Entertainment Kolkata Knight RidersIn-game Analytics ** Chennai Express
  12. 12. Governance Social Media Analytics Voter Engagement Models Electoral Data Bank Influencer Tracking Elections 2014 800M UIDs Data Propagation 100M Authentication Aadhar
  13. 13. IMPLEMENTATION CHALLENGES
  14. 14. Challenges • Data in silos • Data spread across many languages • Decision making culture • Operational Readiness • Low Networked Readiness Index (83 rank) • Lack of domestic focus from Service Providers • Talent Availability
  15. 15. MARKET PREDICTIONS
  16. 16. Trend Before
  17. 17. Trend Today • Double in size and reach USD 2.3 billion by 2018: NASSCOM • Domestic market, at USD 163 million will also double in size and reach USD 375 million by 2018
  18. 18. Boom Areas • Education • Health Care • Governance • Agriculture • In Memory Analytics** • Visualization Software** • Hadoop Platforms** • SAP Analytics ** Congruent CoE
  19. 19. Thank you – Suyamprabha Kamalakannan Vice President – Technology Suyamprabha.k@cspl.com CONGRUENT SOLUTIONS PVT.LTD

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