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Food Spaces, Vibrant Places
a policy advocacy campaign of the
Waterloo Region Food System Roundtable
by Marc Xuereb, Publi...
• We don't eat enough nutritious foods, and we eat too
many non-nutritious foods
• Obesity "epidemic": more than 50% of Wa...
• Ontario Public Health Standards require us to engage in
health promotion and policy development, including with
municipa...
• Research issues and trends
• Build capacity of community groups working for
change
• Cultivate networks and partnerships...
• Research issues and trends
• Build capacity of community groups working for
change
• Cultivate networks and partnerships...
• Research issues and trends
• Build capacity of community groups working for
change
• Cultivate networks and partnerships...
Food Spaces,
Vibrant Places
7
Food Spaces,
Vibrant Places
8
Food Spaces,
Vibrant Places
9
2009
 Region of Waterloo Official Plan (ROP)
2011-2013
 Municipal Official Plans
2014 - 2016
 Zoning By-laws
Food Space...
• Supporting Advocacy on Municipal Official Plans
(January 2013)
• Planning for Food-Friendly Municipalities in Waterloo
R...
• Developed an advocacy strategy
• Recruited and trained volunteers
• Developed outreach materials
• Created social media ...
What is the problem we are trying to solve?
• Too few people have walkable access to healthy
food options in Waterloo Regi...
How will we address the problem of
access to healthy food options?
• support more temporary farmers’ markets and
community...
Why is this important?
• Food Spaces Matter
• Food Spaces Make us Healthy
• Food Spaces Create Vibrant
Neighbourhoods
Food...
What are the current barriers or
challenges?
• Temporary farmers' markets are currently only
permitted in commercial zones...
Campaign Goals?
• Zoning by-laws that permit temporary farmers’ markets in
residential, institutional, open space, as well...
Volunteers
• Recruited from almost every ward in each of the 3 cities
• Matched with ward Councillor and candidates
• Atte...
Outreach Materials
• Website:
http://www.wrfoodsystem.ca/foodspacesWR
• One-page leave behind for Councillors and
candidat...
Online Petition
• "Submit" sent email to City Councillor, Mayor, and all
declared candidates for the Ward and Mayor asking...
Social Media
@foodspacesWR
foodspacesWR
Food Spaces,
Vibrant Places
21
Meetings with Councillors
Candidates
• Share campaign message
• Share importance of access to healthy food concerns
• Shar...
Results
• 570 petition signatures
• Meetings with 26 candidates for Council
• Attended 18 outreach events and markets
• Ga...
Results
• City of Waterloo included temporary farmers' markets in
updated licensing by-law
• Invited to give early input t...
Next Steps
• Working group
• Review updated comprehensive zoning by-laws
• Recommendations
• Presentations to Councils
Foo...
Marc Xuereb
519-575-4400 ext. 5872
Mxuereb@regionofwaterloo.ca
www.wrfoodsystem.ca/foodspacesWR
Thank You!
26
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Presentation from Food Spaces, Vibrant Places a policy advocacy campaign of the Waterloo Region Food System Roundtable. This presentation was part of the Community Models of Vibrant Farmers' Markets webinar hosted by Sustain Ontario's Food Access Peer Learning Circle on March 25th, 2015.

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Food Spaces, Vibrant Places

  1. 1. Food Spaces, Vibrant Places a policy advocacy campaign of the Waterloo Region Food System Roundtable by Marc Xuereb, Public Health Planner for Sustain Ontario March 25, 2015 1
  2. 2. • We don't eat enough nutritious foods, and we eat too many non-nutritious foods • Obesity "epidemic": more than 50% of Waterloo Region's population is overweight or obese • Incidence of diet-related chronic diseases (e.g., diabetes) is increasing Food Spaces, Vibrant Places Why does Public Health care about a Healthy Food System? 2
  3. 3. • Ontario Public Health Standards require us to engage in health promotion and policy development, including with municipalities • potential to make a great impact on the health of the population: policy can create environments which enhance or limit the choices individuals make, thereby making it easier for individuals to make the healthiest choice possible Food Spaces, Vibrant Places Why does Public Health do advocacy? 3
  4. 4. • Research issues and trends • Build capacity of community groups working for change • Cultivate networks and partnerships with community groups, businesses, other Regional departments • Develop Regional government policy • Develop, implement, and update a food system plan Food Spaces, Vibrant Places Public Health as facilitator and catalyst of a healthy food system 4
  5. 5. • Research issues and trends • Build capacity of community groups working for change • Cultivate networks and partnerships with community groups, businesses, other Regional departments • Develop Regional government policy • Develop, implement, and update a food system plan Food Spaces, Vibrant Places Public Health as facilitator and catalyst of a healthy food system 5
  6. 6. • Research issues and trends • Build capacity of community groups working for change • Cultivate networks and partnerships with community groups, businesses, other Regional departments • Develop Regional government policy • Develop, implement, and update a food system plan Food Spaces, Vibrant Places Public Health as facilitator and catalyst of a healthy food system 6
  7. 7. Food Spaces, Vibrant Places 7
  8. 8. Food Spaces, Vibrant Places 8
  9. 9. Food Spaces, Vibrant Places 9
  10. 10. 2009  Region of Waterloo Official Plan (ROP) 2011-2013  Municipal Official Plans 2014 - 2016  Zoning By-laws Food Spaces, Vibrant Places Timeline 10
  11. 11. • Supporting Advocacy on Municipal Official Plans (January 2013) • Planning for Food-Friendly Municipalities in Waterloo Region (August 2013) • Submitted grant proposal to Heart and Stroke Foundation's Spark Community Advocacy fund (November 2013) Food Spaces, Vibrant Places Research, Planning 11
  12. 12. • Developed an advocacy strategy • Recruited and trained volunteers • Developed outreach materials • Created social media campaign & online petition • met with municipal Councillors and candidates • Celebrated! Food Spaces, Vibrant Places What did the Roundtable do?: 12
  13. 13. What is the problem we are trying to solve? • Too few people have walkable access to healthy food options in Waterloo Region • PH Side note: Food Deserts vs. Food Swamps Food Spaces, Vibrant Places Advocacy Strategy 13
  14. 14. How will we address the problem of access to healthy food options? • support more temporary farmers’ markets and community gardens in Kitchener, Cambridge and Waterloo. Food Spaces, Vibrant Places 14
  15. 15. Why is this important? • Food Spaces Matter • Food Spaces Make us Healthy • Food Spaces Create Vibrant Neighbourhoods Food Spaces, Vibrant Places 15
  16. 16. What are the current barriers or challenges? • Temporary farmers' markets are currently only permitted in commercial zones that allow retail uses, many of which are restricted to indoor use. • Community members often face the challenge of finding land within walking or transit access of where they live, work, and play when trying to start a community garden Food Spaces, Vibrant Places 16
  17. 17. Campaign Goals? • Zoning by-laws that permit temporary farmers’ markets in residential, institutional, open space, as well as commercial zones • Supportive licensing by-laws and regulations for temporary farmers’ markets • Incentives such as reduced or waived fees for temporary farmers’ markets • Zoning by-laws that permit community gardens in residential, institutional, and open space zones • Strengthened community garden policies Food Spaces, Vibrant Places 17
  18. 18. Volunteers • Recruited from almost every ward in each of the 3 cities • Matched with ward Councillor and candidates • Attended outreach events, markets • Training, resources, and support • Review and evaluation of the project Food Spaces, Vibrant Places 18
  19. 19. Outreach Materials • Website: http://www.wrfoodsystem.ca/foodspacesWR • One-page leave behind for Councillors and candidates • Postcard Food Spaces, Vibrant Places 19
  20. 20. Online Petition • "Submit" sent email to City Councillor, Mayor, and all declared candidates for the Ward and Mayor asking for their support in creating supportive zoning by-laws • Promoted through e-blasts, social media • Petition forms at outreach events • Target: 500 signatures Food Spaces, Vibrant Places 20
  21. 21. Social Media @foodspacesWR foodspacesWR Food Spaces, Vibrant Places 21
  22. 22. Meetings with Councillors Candidates • Share campaign message • Share importance of access to healthy food concerns • Share action plan: what they can do • Gain support Food Spaces, Vibrant Places 22
  23. 23. Results • 570 petition signatures • Meetings with 26 candidates for Council • Attended 18 outreach events and markets • Gained support from over 50% of elected officials; many spoke publicly of their support during campaign Food Spaces, Vibrant Places 23
  24. 24. Results • City of Waterloo included temporary farmers' markets in updated licensing by-law • Invited to give early input to comprehensive review of zoning by-laws in the City of Kitchener • Cambridge invite came in February 2015 Food Spaces, Vibrant Places 24
  25. 25. Next Steps • Working group • Review updated comprehensive zoning by-laws • Recommendations • Presentations to Councils Food Spaces, Vibrant Places 25
  26. 26. Marc Xuereb 519-575-4400 ext. 5872 Mxuereb@regionofwaterloo.ca www.wrfoodsystem.ca/foodspacesWR Thank You! 26

Presentation from Food Spaces, Vibrant Places a policy advocacy campaign of the Waterloo Region Food System Roundtable. This presentation was part of the Community Models of Vibrant Farmers' Markets webinar hosted by Sustain Ontario's Food Access Peer Learning Circle on March 25th, 2015.

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