Lifestyles are part of our identity; people express their social position, political preferences and psychological aspirations to others through them. Lifestyles define and differentiate us. They are the way we live our lives.
Lifestyles are shaped by a whole host of factors. Their roots are in culture, politics, economics and social norms. For sustainable lifestyles to enter our cultures and societies, to become part of our everyday life, they must be developed at all levels. They need to be enabled and encouraged by the social and technical systems and institutions that surround us. People will only swap their car for public transport if there’s an efficient and cost-effective public transport system.