With a substantial nutritional product line, we created communications to educate consumers and highlight key benefits. This is an effective piece we created promoting our dietary supplements showing exactly what nutritional benefits the client was receiving. And, every touch point provided clear value, health or fitness promoting content and was well branded.

1. there is no comparison
Viscent products provide more nutrition than you can consume on a daily basis
10 mg of B6
10 mg of B2
120 mg of Vitamin C
800 mg of Calcium
60 units of Vitamin E
71 cups of broccoli
7.5 cups of spinach
19 cups of broccoli
40 cups of spinach
100 cups of broccoli
In 1948, the USDA tests
showed raw spinach
with 158 mg of iron per
100 grams.
Today, the same amount
of spinach has 2.7 mg
of iron.
physician-formulated
premium-quality ingredients
Viscent’s Foundation Plus naturally
balances the body’s nutritional
needs to maintain a consistent,
healthy composition.
ORDER TODAY for only 87¢ a day!
viscent.com
or call
877.484.7236 x101

2. your partner in wellness
essential facts
■ For maximum results, nutritional supplements should be taken with meals and a large
8 oz glass of water.
■ If it has been more than 20 minutes since you finished your meal, wait until you have
a snack to take them with.
■ If you skip breakfast, take your supplements at lunch, dinner or bedtime, or make up
your own times when you can take them with a snack that is convenient for you.
■ If you forget a dose, do not double up the next time. Wait a couple of hours and take
the missing dose with a snack.
■ Keep your supplements in a convenient place such as at work, in your purse or briefcase
to help you assimilate this routine into your lifestyle. Do not get discouraged new routines
take some time to incorporate.
■ Supplements are best taken twice a day. Why? Supplements consist of both fat and
water soluble vitamins, minerals and antioxidants. Water soluble vitamins travel freely in
the body, and when in excess are excreted by the kidneys. The body needs water soluble
vitamins and antioxidants in frequent small doses through out the day in order to assist our
bodies in performing at our optimal function, promote health and prevent chronic disease.
■ Do you tilt your head back to swallow a pill? This is not a good idea, because it allows
unguarded access to your trachea. Here the pill can cut off your breathing.
■ The safest way to swallow a pill is to tilt your head forward so that your chin almost
touches your chest. This way, the pill can not wind up traveling into your trachea.
It is also easier to swallow pills utilizing this technique.
■ Do not take your supplements in a hurry. Take your time and you will be more relaxed.
Do not swallow more than one pill or gelcap at a time as it makes it more difficult to
swallow and can increase your risk of choking.
cornerstone – tip of the week
To find out more about the Viscent philosophy and our full line of supplements,
visit us on the Internet at viscent.com or call 877.4.viscent (877.484.7236), x 101.
“When one door closes another opens. But
often we look so long so regretfully upon the
closed door that we fail to see the one that
has opened for us.”
— Alexander Graham Bell
nutritional supplements:
tips on how to take them
authored by Viscent’s medical team
bone health
advantage
Since 1975, there has
been a 50% drop in
the amount of
calcium in broccoli.
Source: USDA
Provides 400 mg of Calcium
Citrate and 400 IU of Vitamin D.
ORDER TODAY

3. Free radicals are one of your body’s most dangerous enemies. Occurring naturally as a
by-product of your body’s own metabolism and entering your body from environmental
sources such as ultraviolet rays, pollution, fatty foods, pesticides and cigarette smoke, free
radicals attack and cause damage to your body’s cells which can lead to premature aging
and disease. Alzheimer’s disease, cancer, cataracts, heart disease, rheumatoid arthritis,
diabetes and wrinkles have all been linked to cell damage caused by free radicals.
Although our bodies produce some antioxidants on their own, as we age we are able
to produce fewer antioxidants naturally. That is why it is very important to consume
antioxidants through food and supplementation.
Viscent products contain a broad spectrum of essential antioxidants to help counter
the effects of free radicals. In addition to the more well-known antioxidants such as
vitamins A, C and E, we provide an array of naturally occurring antioxidants such as citrus
bioflavonoids, grape seed extract, astaxanthin and pine bark. We also offer a special
product – the Reserve – that provides an extra boost of antioxidant power, to help the
body defend itself against free radicals.
Fuel to Fight Free Radicals
Antioxidants are our
body’s superheroes. Only
antioxidants are able to
neutralize free radicals, or
in other words, prevent
them from doing any harm
to the body.
Fuel to Fight Free Radicals
Antioxidants Neutralize Free Radicals by Donating One of Their Own Electrons, Ending the Electron–
“Stealing” Reaction. They help to prevent cell and tissue damage which has been linked with chronic illness,
diabetes, cancer and cardiovascular disease.
Free Radical
In Search of the Nearest Stable
Molecule to Steal it’s Electron
A Stable Molecule at Risk
which includes DNA, Structural Fats,
Structural Sugars and Antioxidants
A Neutralized Free Radical
Good Outcome: Antioxidants Used
Bad Outcome: If You Don’t Have
Antioxidants to Use
Understanding Free Radicals and the Benefit of Antioxidants
why supplements are essential today
www.viscent.com | 877.484.7236 x101
The Solution – Viscent’s Reserve works at the cellular level to help the body defend
itself against free radicals. ORDER TODAY for only 87¢ a day!

4. why supplements are essential today
Today’s food is far less nutritious than it was just a few years ago, meaning the
most well-balanced diet is often missing essential nutritional elements. Even if
you had all the time and money in the world to prepare and eat what the FDA
suggests, you may not be getting the nutrition your body needs.
Today’s farmers turn crops more quickly to get them to market faster. That
means that soil doesn’t have a chance to replenish its nutrients between one
harvest and the next planting. Crops grown in soil that is not nutrient-rich
contain fewer nutrients themselves.
The additives farmers do add to the soil make food appear bigger, brighter and
better but do little to improve food’s nutritional value. In reality, color and size
have nothing to do with a food’s nutritional content.
Food Isn’t What it Used to Be
An Apple a Day?
In 1969, a single apple contained 90 mg of vitamin A.
Today, the same apple contains only 53 mg of vitamin A.
If you eat a mix of fruits
and vegetables, you are
getting all the nutrients
you need. Right?
Not necessarily.
It is becoming more difficult to consume enough of the vitamins, minerals, phytochemicals, antioxidants
and other disease-fighting components that you need for long-term good health from food alone.
The Solution – Viscent’s Foundation Plus naturally balances the body’s nutritional needs to
maintain a consistent, healthy composition. ORDER TODAY for only 87¢ a day!
Bad News About Broccoli
Since 1963, broccoli has lost 50 percent of its calcium.
Essential Egg Statistics
Today’s factory-raised eggs contain 40 percent less vitamin E, 50 percent
less folic acid and 30 percent less vitamin B12 than free-range hens.
www.viscent.com | 877.484.7236 x101

5. Combat Dieting Dangers
As if our hectic lifestyles didn’t pose enough of a problem
to balanced eating and good nutrition, many of today’s most
popular diets call for limiting or completely eliminating
entire food groups. In fact, one in five Americans is currently
following a low-carbohydrate diet in an effort to lose weight.
A recent survey of low-carb dieters found that 43 percent of
participants are eating less fruit and 13 percent have reduced
their vegetable intake. That means that many Americans are
putting their health at risk because their bodies are missing
essential nutrients – including certain vitamins, minerals,
antioxidants and fiber.
Research shows that a nutrient-rich diet lowers people’s risk
for many chronic diseases including heart disease, stroke, some
types of cancer, diabetes, and osteoporosis. Medical experts
also agree that fiber is essential to maintain bowel health
and fight disease, including colorectal cancers. Plus, fiber is a
proven ally in the fight against cardiovascular
disease and type 2 diabetes.
www.viscent.com | 877.484.7236 x101
why supplements are essential today
The Solution – Viscent’s Foundation Plus naturally balances
the body’s nutritional needs to maintain a consistent, healthy
composition. ORDER TODAY for only 87¢ a day!

6. Viscent
Foundation Plus
Price = $101.82
Number of
Products Purchased = 6
Number of Tablets
Per Day = 10
Price Per Day = $3.39
The Vitamin Shoppe Brand*
Price = $26.37
Number of
Products Purchased = 1
Number of Tablets
Per Day = 6
Price Per Day = 87¢
why Viscent is a better choice
Compare for yourself. Viscent outperforms national competitors in value and effectiveness.
All nutritional supplements are not created equal. In order to match the ingredients in Viscent’s Foundation Plus, you would have to purchase six bottles of other products.
All vitamins are not created equal. Synthetic vitamins
used in many vitamin brands do not offer the same
amount of health benefits as do vitamins from natural
sources. The natural source of vitamin E is retained
better and longer in the body than the synthetic form
of vitamin E derived from petroleum.
Viscent products are physician-formulated. In cases in which natural ingredients
provide a better health benefit, we use premium natural ingredients, like soy
isoflavones-natural source beta carotene and vitamin E, and antioxidant-rich
ingredients like green tea, pine bark, citrus bioflavonoids and grape seed extract.
Some of what once-a-day supplements provide is
wasted because your body is unable to process large
doses of certain important nutrients all at once. With
calcium, for example, your body can only absorb 500
mg at a time. Of the vitamins and minerals that your
body is able to absorb, some pass out of your system
within six to eight hours, leaving your body vulnerable
for the rest of the day.
Viscent’s products are taken twice a day, making each dose more manageable and
helping to ensure your body is able to take advantage of all the vital nutrients
you ingest. The second dose also refuels your body with nutrients, doing more to
protect your health all day long.
To get the nutrients you need from most brands
requires many different products, making
supplementation very expensive. More products also
mean having to take more pills, which can be difficult
to incorporate into a daily routine.
Viscent’s products contain a broader variety of nutrients in each dose, meaning
you buy fewer products and take fewer pills.
The science of supplementation can be confusing.
Even the most informed consumers find it difficult to
interpret the medical recommendations and product
labels.
Viscent, unlike any other company, provides you with phone, e-mail and in-
person access to a trained medical staff to answer your questions. Wondering
what supplements someone your age with your medical history might need?
Have a question about what benefits an ingredient provides? Looking for
help in convincing a loved one to adopt a supplement program? Our trained
professionals can help.
It can be dangerous to ingest too much of any one
vitamin. Many manufacturers develop standalone
products without giving consideration to what
problems could arise if someone takes several products
in combination.
Viscent’s supplements are designed to be safe, and were developed as a family,
so products can be taken alone or in recommended combinations without risk of
taking too much of any one vitamin.
quality
dosage
value
expert
advice
safety
Viscent SolutionConsumer Problem
www.viscent.com | 877.484.7236 x101 *Source: The Vitamin Shoppe, Carlsbad, California, September 2004
ORDER Foundation Plus TODAY! Stop Paying too Much for Your Supplements.
Stop Paying Too Much for Your Supplements

7. Viscent products are physician-formulated
Viscent was inspired by the success of Dr. Kevin Ellis, who customized
supplements to improve the quality of his own life. He went on to challenge
the nutritional-supplement industry with this family of new formulas, based
on the latest knowledge available.
DR. KEVIN ELLIS, Board-Certified Family Physician, Chairman, Chief Medical Officer
Viscent formulas are based on scientific research.
At Viscent, "physician-formulated" doesn't mean a stamp of approval or paid
endorsement. Dr. Ellis carefully refined the complete line of Viscent products,
taking into account the most up-to-date scientific research during the
development phase.
Half of our staff are
healthcare professionals.
When our products are presented to the public,
you'll find they're backed by licensed, practicing
healthcare professionals. They make their in-depth
knowledge of wellness available to you as part of
their lifelong commitment to a healthy community.
Viscent offers the only products
with Toxicity-Free Synergy.
That means you can take the combination
of Viscent products that's right for you, without
worrying about vitamin toxicity. The entire catalog
of supplements was developed from the outset to
offer toxicity-free synergy.
why Viscent supplements?
Viscent supplements
foundation plus
the reserve
heart health advantage
green tea advantage
iron plus
bone health advantage
joint health advantage
vision support
prostate health advantage
women’s cycle support
women’s transition support
immune support
vitamin B advantage
vitamin C advantage
echinacea advantage
children’s multi-vitamin advantage
children’s multi-vitamin plus iron advantage
ORDER TODAY! You’ll receive FREE membership services with the purchase of Viscent products.
Call 877.4.viscent (877.484.7236) x 101 or order on-line Viscent.com.
Why Supplements-Ft_r4.ai 8/16/04 12:28:11 AMWhy Supplements-Ft_r4.ai 8/16/04 12:28:11 AM

8. Viscent
Representative Program
■ Represent Quality Products
■ Risk Free
■ Earn Extra Income
■ Work From Home*
■ Flexible Hours
■ No Experience Needed

9. Yes,dietary supplements are regulated!
These are the facts.
Dietary supplements are regulated as a
category of foods, not drugs by:
Food, Drug and Cosmetic Act (1938)
Nutrition Labeling and Education Act (1990)
Dietary Supplement Health and Education Act (1994)
FDA Modernization Act (1997)
The FDA requires
The submission of comprehensive scientific data for the marketing
of all new dietary ingredients, with the power to disapprove.
The approval of all "health claims."
Good Manufacturing Practices (GMPs), including potency,
cleanliness and stability.
Full and accurate label disclosure.
Truthful and substantiated label claims
The FTC requires
Truthful, substantiated and accurate advertising claims.
If any dietary supplement product is deemed unsafe, the FDA and
the Secretary of Health and Human Services, has the legal and
regulatory authority to take immediate enforcement action.
To find out more about the Viscent philosophy and our full line of supplements, visit us on the Internet at viscent.com or call 877.4.viscent (877.484.7236).

10. Dietary Supplements are
Safe, Beneficial and Regulated!
These are the facts.
Who is the dietary supplement industry?
Dietary supplement products include vitamins, minerals, botanicals, sports nutrition supplements, weight management
products, and specialty supplements. These products are intended to be used as supplements to, not substitutes for, a
well-balanced diet and a healthy lifestyle. When used properly, they help promote overall good health and prevent disease.
More than 150 million Americans take dietary supplements annually.
Is the dietary supplement industry regulated?
Yes. The dietary supplement industry is regulated by FDA and the Federal Trade Commission (FTC), as well as by government
agencies in each of the 50 states. The FDA has regulatory authority under the Dietary Supplement Health and Education Act
(DSHEA), a 1994 amendment to the Federal Food, Drug and Cosmetic Act that was passed by unanimous consent in both
the House and Senate.
Why do some people say the industry is unregulated?
When critics say dietary supplements are “unregulated,” what they generally mean is that dietary supplements are not regu-
lated like drugs. Dietary supplements have always been regulated as a category of food in this country, and DSHEA did not
change that fact. Virtually all facets of dietary supplement manufacturing, labeling and marketing are covered by extensive
regulations issued and enforced by FDA and FTC. If dietary supplements were regulated like drugs, there would likely be no
dietary supplement industry and the products that did exist would cost what drugs cost.
Is it true that before DSHEA was passed, FDA had pre-market approval authority?
No. FDA never had pre-market approval over dietary supplements, and DSHEA did not change that fact. Under the law,
dietary supplements marketed in the U.S. before passage of DSHEA are “grandfathered” and assumed to have a history of
safe use. If a supplement manufacturer wants to introduce a new ingredient, it must provide FDA with 75 days notice, along
with safety information. If FDA has any concerns about the ingredient or submitted safety profile, the agency can request
more information or deny the product’s entry into the marketplace. Since the passage of DSHEA, FDA has turned down
about half of the New Dietary Ingredient notifications filed.
What did DSHEA do?
DSHEA specifically reaffirmed the status of dietary supplements as a category of food and created a specific definition for
dietary supplements. Further, DSHEA provided FDA with additional enforcement authority, including the ability to remove from
the market products the agency deems unsafe through: 1) an “imminent hazard” clause which permits FDA to immediately
remove a product it considers to present a safety concern and 2) an “unreasonable risk” clause that allows removal of a
product considered to have an unfavorable risk/benefit profile.
To find out more about the Viscent philosophy and our full line of supplements, visit us on the Internet at viscent.com or call 877.4.viscent (877.484.7236).

11. Topically applied creams and lotions provide some benefit, but they are not capable of
undoing the effects that years of environmental exposure have inflicted upon the skin. In many
cases, the benefits obtained through the topical application of such products are all too brief.
Furthermore, such products do not normally address all of the needs of the skin as the
human body ages. It is widely recognized that sunscreen products, when properly applied,
can protect the skin against some of this damage. However, even these products do not
provide all the protection required by the skin. Recently published research has shown that
exposure of the skin to visible light, such as that produced by normal household incandescent
lighting, is capable of generating a significant amount of damaging free radicals in the skin. In
simple terms, a free radical is any molecule that has an unbalanced number of electrons.
This imbalance causes the free radical to be highly reactive. It will try to return to its natural
state by reacting with virtually any molecule that it encounters, including the proteins and
lipids as well as with the genetic code of skin cells (the DNA and RNA) that are capable of
sustaining the life of those cells.
Since even the best sunscreen products available in the market today do not absorb visible
light, they cannot provide protection against free radical attack caused by exposure to these
light sources. Additionally, since visible light is capable of penetrating the skin to its maximum
thickness as well as to depths greater than the most penetrating wavelengths of ultraviolet
light, visible light is capable of creating free radicals throughout all layers of the skin, not just
in the outermost layers.
The skin possesses some natural protection against free radicals. Materials called
antioxidants provide that protection. This antioxidant capacity of the skin comes from a
mixture of vitamins, minerals, and foods that we eat as well as from enzymes produced by
the skin cells themselves. However, this natural protective system is easily overwhelmed by
the nature and degree of the environmental factors assaulting the skin today. This is
especially true considering today’s outdoor lifestyles that result in significantly greater
exposure of skin to visible and ultraviolet light.
To find out more about the Viscent philosophy and our full line of supplements,
visit us on the Internet at viscent.com or call 877.4.viscent (877.484.7236).
skin health and the role of antioxidants
The skin of the human body is an organ just like the lungs,
the liver, or the heart. It serves as a shield against the
penetration of chemicals and harmful light rays that could
damage internal organs.
As we age, the cumulative effects of daily environmental assaults begin to
become apparent in the skin. Fine lines and wrinkles appear. Resiliency
decreases and in its place sagging skin is found. The color is less vibrant and
age spots become evident. The skin looks and feels less moist. And in an
ever-increasing number of people, skin cancers are found.
n body
can
Topica
moree such

12. To find out more about the Viscent philosophy and our full line of supplements,
visit us on the Internet at viscent.com or call 877.4.viscent (877.484.7236).
the role of antioxidants
Stay younger looking longer.
Help maintain the best-looking skin that you can have.
our solution
order today!
Coenzyme Q-10, Glutathione, Alpha Lipoic Acid and Lutein
are antioxidants found in skin. Viscent’s the Reserve
product contains these same antioxidants and seven
others to bring together nature’s most diverse group of
antioxidants in one product, uncluttered with less potent
ingredients found in many of the “super antioxidants”
preparations on the market today.*
In addition to the more well-known antioxidants such as
vitamins A, C, and E, we have provided an array of naturally
occurring antioxidants such as citrus bioflavonoids, grape seed
extract, astaxanthin, and pine bark. Grape seed extract and pine
bark provide concentrated levels of several antioxidants and
are considered some of the most valuable and safe
antioxidants known.*
*These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure or prevent any disease.
CAUTION: If you are pregnant or nursing, consult a healthcare professional before taking this product.
The future look of your skin is now in your hands.
Order Today! 877.4.viscent x 101 or at Viscent.com
In order to boost the skin’s natural antioxidant capacity to a level consistent with
today’s lifestyle, a new approach is required. Although topical application of
antioxidants is needed, this approach alone is not enough because free radicals can
be generated in all layers of the skin. What is needed is a way to deliver the proper
type and amounts of antioxidants to all layers of the skin. Since an antioxidant can only
be effective if it is present at the place where the free radical is generated and at the
time that it is generated, a comprehensive array of antioxidants is needed. Viscent
offers a solution with two of its products: Foundation Plus, our multivitamin,
multi-mineral antioxidant supplement combined with the reserve, our 100% antioxidant
formulation, the Reserve. You will enjoy the benefit of a premium multivitamin and
multi-mineral vitamin in addition to providing broad antioxidant support to the skin’s
natural antioxidant defense system. When combined with proper skin care and topical
products such as sunscreens, moisturizers, and antioxidants, they provide your skin
with its best defense against the damaging effects of light and free radicals.
the reserve
the essential small-lot antioxidant
foundation plus
a comprehensive vitamin and multi-mineral formulation