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For CHANGE:  THE ONLY CONSTANT  What I learned, How it has changed, UNCERTAINTY:  THE NEW CERTAINTY Earlier vs. Now Preapa...
WHY? <ul><li>Advertising has always been a  dynamic  field </li></ul><ul><li>The advent of “ Online Advertising ” has just...
WHY? <ul><li>The traditional marketing taught about the  Change  being the only  Constant </li></ul><ul><li>Change brings ...
WHY? <ul><li>What works  Today  might become obsolete  Tomorrow </li></ul><ul><li>Innovation  &  Experimentation  are the ...
THUS For Preapared by: Sushant S. Bhosale UNCERTAINTY is THE NEW CERTAINTY!!
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Uncertainty the new certainty

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My entry for "Interpret the AdAsia 2011 Theme" contest

Published in: Business, News & Politics
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Uncertainty the new certainty

  1. 1. For CHANGE: THE ONLY CONSTANT What I learned, How it has changed, UNCERTAINTY: THE NEW CERTAINTY Earlier vs. Now Preapared by: Sushant S. Bhosale
  2. 2. WHY? <ul><li>Advertising has always been a dynamic field </li></ul><ul><li>The advent of “ Online Advertising ” has just added to the dynamism </li></ul><ul><li>There is a paradigm shift in the way advertisers work </li></ul>For Preapared by: Sushant S. Bhosale
  3. 3. WHY? <ul><li>The traditional marketing taught about the Change being the only Constant </li></ul><ul><li>Change brings into play the Uncertainty factor </li></ul><ul><li>That’s why everything seems to have a BETA version </li></ul><ul><li>‘ Ideas that click ’ are the only ones that survive </li></ul>For Preapared by: Sushant S. Bhosale
  4. 4. WHY? <ul><li>What works Today might become obsolete Tomorrow </li></ul><ul><li>Innovation & Experimentation are the most powerful tools of survival for an advertiser </li></ul><ul><li>The future is always Uncertain </li></ul><ul><li>Because Change is the Only Constant … </li></ul>For Preapared by: Sushant S. Bhosale
  5. 5. THUS For Preapared by: Sushant S. Bhosale UNCERTAINTY is THE NEW CERTAINTY!!

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