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Strategy, new media and winning campaigns

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My presentation at a workshop for 100 Soith Asian youth activists in Sri Lanka.

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Strategy, new media and winning campaigns

  1. 1. STRATEGY,NEW MEDIA ANDWINNING CAMPAIGNSSUSANNAH VILA@SZVILA
  2. 2. ROADMAP1. WHAT’S WORKED RECENTLY?2. HOW DOES IT WORK?3. TOOLS AND TACTICS4. APPLYING IT TO YOU
  3. 3. AN UNPOPULAR NEWLAW...#INTERNETNECESARI NATIONAL, LEGISLATIV ADVOCACY
  4. 4. GETSREPEALED DECISION- CITIZENS MAKERS PARTNERS NATIONAL, LEGISLATIV ADVOCACY
  5. 5. GLOBAL,AWARENESSBUILDING
  6. 6. OTHER TYPES OFCAMPAIGNS ?
  7. 7. WHAT DO THEY ALL HAVE IN COMMON? THEORY OF CHANGE
  8. 8. THEORY OFCHANGE
  9. 9. THEORY OFCHANGE 1. WHAT CHANGE DO WE WANT?
  10. 10. THEORY OFCHANGE 1. WHAT CHANGE DO WE WANT? 2. WHO HAS THE RESOURCES TO CREATE THAT CHANGE?
  11. 11. THEORY OFCHANGE 1. WHAT CHANGE DO WE WANT? 2. WHO HAS THE RESOURCES TO CREATE THAT CHANGE? 3. WHAT DO THEY WANT?
  12. 12. THEORY OFCHANGE 1. WHAT CHANGE DO WE WANT? 2. WHO HAS THE RESOURCES TO CREATE THAT CHANGE? 3. WHAT DO THEY WANT? 4. WHAT DO WE HAVE THAT THEY WANT?
  13. 13. THEORY OFCHANGE MESSAGE/STORY AUDIENCE TARGET ACTION TIMELINE
  14. 14. THEORY OF CHANGEMESSAGE/STORY
  15. 15. THEORY OF CHANGEMESSAGE/STORY CRISITUNI TY
  16. 16. THEORY OF CHANGEMESSAGE/STORY CRISITUNI TY CRISIS + OPPORTUNIT Y
  17. 17. THEORY OF CHANGEMESSAGE/STORYAUDIENCE THE ONLY WAY TO CRAFT MESSAGES THAT INSPIRE ACTION IS BY KNOWING YOUR AUDIENCE
  18. 18. THEORY OF CHANGEMESSAGE/STORYAUDIENCETARGET
  19. 19. REMEMBER THIS? DECISION- CITIZENS MAKERS PARTNERS
  20. 20. THEORY OF CHANGEMESSAGE/STORYAUDIENCETARGETACTION WHEN PEOPLE PAY ATTENTION, know how to convert INTEREST –> ACTION (DONT WASTE TIME)
  21. 21. THEORY OF CHANGEMESSAGE/STORYAUDIENCETARGETACTIONTIMELINE PUBLIC GOALS VS PRIVATE GOALS
  22. 22. NOW YOUBIT.LY/ONLINETOOLTRAININGBIT.LY/PLANYOURCAMPAIGN
  23. 23. THANKS FOR LISTENING! TWITTER: @SZVILA WWW.SUSANNAHVILA.CO M

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